KRATIKA TOTLANI

C038
80511020531

Answer 1

Hypothesis of the study

Commitment and consistency principle says that a person takes a decision to support his or her
already set notion and to maintain the form of consistency and believe that they are right.

The two strong notions will be tested

- Scientific Belief - AI and chatbots are believed to have no emotional and social bias
- Self-belief – phones are not good for children

Stimulus for the study

Parents or older people are inclined towards the notion that mobile is the reason for most of their
child’s problem, we will see what if the AI or chat bot showing stats and studies show the child who
spends time on phone are more active and aware of the world than the others.

Experiment and steps

STEP 1

We will send parents a Q&A about their children having questions like

- How much he spends time on phone

- How many friends he or she has on social media?
- How many times he has taught you about the technology?

And at the end the AI system will relieve how aware the child is about the world and how it is
beneficial

This experiment will happen by calling all the TG in one room and the scenario will be not explained,
only questions will be given without telling them the purpose of the experiment. This will help us get
the real answers as if they know the reason the bias will arise in answers.

No parents will be allowed to talk among themselves before the experiment.

STEP 2

Result showing more usage more talent

STEP 3 – BREAK FOR SNACKS

This to initiate talk among parents and discussing the results and boost about the % their child is
aware of the world

STEP 4 – GIVE THE SAME QUESTIONS AGAIN

Again, the same questions will be given

This will be majorly done so as to see the change in the perception of mobile phones and its usage.

Control group details

Parents in the age of 25 – 45 who have children with smart phones

Independent and dependent variables

The answers and the current mind state of the parent are dependent variables.

Whereas the answers of individual will be independent from what others are writing

Concrete steps for data collection and analysis

Answers from both the results will be saved and see the amount of change in answers

This will let us know how humans will nudge their own perceptions and consistency if given the
results.

The same AI and chatbot can be used otherwise as well and increase the consistency and
commitment the companies are wanting these days where everything is fast moving. The ability to
be truthful and unbiased is what makes people believe them over themselves and their pre-defined
notions since years.

Answer 2

The Beaux art architecture was started because four teachers were tired of the normal way of
teaching and also, they wanted to bring out something raw. Beginning in 1837, the founding of the
Commission of Historic Monuments, led by writer and historian Prosper Mérimée, supported their
efforts. "Imprint upon our architecture a truly national character” was the main intention.
Characteristics of the building

 Flat roof
 Rusticated and raised first story
 Hierarchy of spaces, from "noble spaces"—grand entrances and staircases—to
utilitarian ones
 Arched windows
 Arched and pedimented doors
 Classical details: references to a synthesis of historicist styles and a tendency
to eclecticism; fluently in a number of "manners"
 Symmetry
 Statuary, sculpture (bas-relief panels, figural sculptures, sculptural groups), murals,
mosaics, and other artwork, all coordinated in theme to assert the identity of the
building
 Classical architectural details: balustrades, pilasters, festoons, cartouches, acroteria,
with a prominent display of richly detailed clasps (agrafes), brackets and supporting
consoles
 Subtle polychrome
 Modern materials – Glass and iron
 Modern amenities

Assumptions

There are only 2 residential buildings in this form of architecture - Last was made in 1930s two
buildings in Manhattan
It is the first time someone has bought the beaux architecture to India.

Poster 1

Simplicity

The colour coordination is smooth giving the royal feeling, no extra information is given and
nudges like inspired, dreamed, many more are used so as to bring the consumers to see the
place.

Unexpectedness

The video and good morning part is the unexpected feature that brings in the factor which is
different from the normal residential building ads,

Creditable

The address and the features make it creditable. Also, the feature it is in a newspaper also says
that the place is creditable.

Emotional

The line of dream brings in the emotional factor of dreaming to visit Paris and see the
architecture.
Poster 2
Simplicity

A single picture used with minimum usage of the words explaining the features

Emotional

The fun of both worlds brings in the question and makes the person curious of what exactly the
place is offering

Story telling

The 18th century architecture will bring out the big story behind the same and how raw the art
form is till now and why it ended

Unique

The only building in India which will have the features of French architecture.