E-Business Platform/Infrastructure for Daraz

E-Business Application Services:

E-Business application services includes Enterprise Resource Planning, Customer
Relationship Management, Supply Chain Management & Data Mining.

ERP
CRM
SCM
Data Mining

 Enterprise Resource Planning (ERP): Daraz uses ERP software like Oracle enterprise
resource planning cloud & Microsoft dynamics 365 to operate their business
processes like collecting, storing, managing & interpreting data. These software help
daraz to make the daily operation more flexible with less consumption of time.
Inventory management system became more efficient with this system. This
software also helps to create more relevant financial data to manage portfolio.
 Customer Relationship Management: ERP software also includes customer
relationship management. This software helps to take orders from customer & tries
to ensure the delivery of the product timely & effectively. Daraz keeps the record of
the customer & their previously bought product and then suggest the related
product to the customer using CRM.
 SCM: Daraz’s doesn’t have their own products, they just work as a selling platform
for the businesses. That’s why suppliers’ companies are important for them. They
keep track of their suppliers, takes the product from them after getting the order
and then send the product to the customer after packaging. This job is done by ERP
integrate SCM software.
 Data Mining: Daraz keeps all the data in their software like supplier & customer
information & that software can fetch the required data. Daraz can take so many
orders & then can divide the orders categorically and manage to distribute.
IT use for e-business application by Daraz:
 Intranet: Daraz uses a private network within the staffs of the company called intranet.
Customer order process is operated one department to another through this intranet.
Personal information about customers are also stored in this intranet so that products
are delivered to the right person.
 Extranet: Daraz uses an extranet to communicate or coordinate with suppliers,
customers & delivery logistics/reverse logistics. They use a custom-built website to
perform with extranet which can be used for restricted partners.
 Internet: Daraz uses extranet for use & access to all which is daraz.com.bd. As an e-
commerce site daraz need to connect with customer with an internet available
extranet. Order of the product & processing the ordered product is done by this
software.
 Electronic Data Interchange (EDI): By using EDI daraz virtually exchange data
within trading partners. They use a tier-based subscription service to connect their
trading partners. By this they can maintain purchase order information, can let the
partners know when & where to send the product and what values they are going to
get. Supply chain can be maintained by this.

Web Technology & Software Application for Daraz:

 Web 2.0: As a modern e-commerce site it is obvious for Daraz to use web 2.0
technology. By using web 2.0 daraz can share & collaborate information within the
organization & outside the organization (Suppliers & Customers) effectively &
efficiently which allows daraz to earn more profit concurring less cost.
 Blog: Daraz has their own blog site blog.daraz.com.bd by which they can get more traffic or
visitors which can create more customers for daraz.

Web Content Strategies of Daraz:

Daraz uses modern & user-friendly web content strategies that helped daraz to grow bigger.
They use template which helps them to save time & effort. Daraz does not kept irrelevant
content which makes the website simple. They also kept access to a dashboard to manage
orders & keep track of the sales. Sellers can get connected with daraz’s logistic partners from
where they can get competitive shipping rates, hassle less delivery & tracking tool. Also,
they’ve started offering Value Added Service to assist merchants to fulfil orders.