Dagne

Dover
BADASS BAGS FOR BADASS HUMANS

Brand Identity Matrix

 Dagne Dover takes pride in having

Identity eco-friendly practices along with

using recycled materials. We strive
to give customers something that
they can depend on for years to
come. With our non-toxic efforts
and vegan options we partner with
creative designers all over the
world to give you bags that work
 Here at Dagne Dover we want
our consumers to be able to
trust us even though we can't
meet face-to-face. As an
online company we want
people to recognize us as a
Realationship brand that cares about our
customers. That's why we
take extra precautions with
having great refund/ return
policies and quick customer
service. So we can fix the
problem without any worry
from your end
Position At Dagne Dover we have a
philosophy that encourages the
redesign of products so that they
are recycled, to reduce the amount
of waste in our eco-system. We take
great pride in our efforts to re-use
what we have already been given.
Especially as a brand that makes
bags, because our designs matter.
Better design means longer lasting
 We express creativity and uniqness
through our handbags. We believe
that everyone has the right to be
themselves and what better way to
do that then through your daily
accessories. These bags help you
Expression through your day to day problems
and make you look good while
doing it. Through our online
marketing we have helped reach
out to thousands of people just like
you. Because life is already stressful
enough why have an un-organized
bag at the same time
 Kindess
Caring
Respect to mother
nature
Grateful to what we
already have

Personality Emapthy towards other

Intuitive to what our
customer base
needs/wants
Honest as to what we
design our bags with
 Mission
​W e believe that good design is
everything. From our materials to our
process to our final product,
everything is chosen and crafted for
Mission & top-notch performance. And every
little detail makes a big difference. We
Vision partner with creative makers all over
the world who share this belief and
help us bring our bags to life

Vision
​ e do our best not to be jerks to
W
Mother Earth, because we like her, and
we know how important it is to leave
less of a footprint. Every day we work
on our commitment to becoming a
more eco-friendly brand
 We represent a culture that
believes everyone is
beautiful and deserves to
express themselves. We also
believe that no matter what
stage you are in whether
that be motherhood or
Culture college, you deserve to have
something that works for
you. Inclusivity is one of our
main points because no
matter what background
you come from we all share
the same goals
Competence We build bags that keep you
organized no matter where the day
takes you. Though what makes us
stand out from others is how we
make these deisgns come too life.
Unlike our comeptitors we use
recycled materials to craft our bags
and even have 100% vegan
collections for those who believe
that animals deserve better