MARKETING STRATEGIES

A.Product
Our products are snacks because it helps keep us from getting overly hungry in between meals
and then overeating at our next meal. Instead, eat a small healthy snack to tide you over. Our company's
goal is to meet the requirements and desires of those who will purchase our goods. Our product has
unique elements that will benefit our customers and encourage them to return to our store. We prefer to
sell our product at a low cost that is affordable to the general public. Pandan delinacks provides a very
personalized service. The unique aspects of our business include individual product selection,health
safety assurance and high-quality and full service distribution.
B. Packaging
We decided to use a food cardboard box for our product to be practical and help our environment.
Reusable and eco-friendly food cardboard boxes provide our customers with a much sturdier and stronger
solution than the old plastic bag. Food cardboard boxes are 100% biodegradable, recyclable, and reusable
and its biggest range of benefits for the choice to switch to providing reusable and eco-friendly paper over
the traditional plastic comes from the environmental impact it will help to lessen the pollution and
production of plastics which are not good for our environment.
C. Distribution
The pandan delinacks will provide the best, most highly personalized service in the market. As a
small, owner-operated snack, we intend to use this to our advantage to ensure that all of our customers
receive excellent service. We decided to use cash on delivery to distribute our product, cod(cash on
delivery) is a type of transaction where the recipient pays for a good at the time of delivery rather than
using credit. The terms and accepted forms of payment vary according to the payment provisions of the
purchase agreement. Cash on delivery is also referred to as collect on delivery since delivery may allow
for cash, check, or electronic payment. The main advantage of COD is that it has a shorter payment time
and there is no wait in receiving cash. This safeguards firms against the possibility of a customer failing
to pay or paying late for goods, as well as ensuring consistent cash flow. Consumers benefit from COD
since it provides them more time to make the complete payment.
D. Promotion
The pandan delinacks key personnel will stay in touch with our customers and will be able to
respond to changes in this market much faster than our competitors. We come up with this business idea
because we know that teenagers loves this snacks especially when it has a different flavors ,so this is the
best way to promote our product to them. We decided to create a product that will benefit all customers
and be beneficial to their health. Because people are becoming more aware of their health conditions in
terms of diet.