WTF Is Your Brand & Niche Clarity Worksheet

2019 Edition
SOCIAL MEDIA
WORKBOOK
HOW TO CREATE A MONTHLY CALENDAR
SOCIAL MEDIA CHEATSHEET 2019 LEARN WITH DOT
BUILDING YOUR BRAND — BUILDING YOUR TRIBE
MONTHLY CALENDAR PROJECT 2019 — Month APRIL
SUNDAY MONDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
DOTLUNG.COM This pdf must link to dotlung.com. All other use is copyright infridgement.
2019 — Edition
SOCIAL MEDIA CHEATSHEET MINIMUM, OPTIMAL, MAXIMUM PHOTOS SIZES
MINIMUM OPTIMAL MAXIMUM
1 PAGE COVER PHOTO 828 x 315 px 1200 x 456 px SEE TEMPLATE 1
2 EVENT COVER PHOTO 400 x 225 px 1200 x 675 px SEE TEMPLATE 1
FACEBOOK 3 GROUP COVER not specified 1640 x 859 px SEE TEMPLATE 1
4 PROFILE PICTURE 170 x 170 px 340 x 340 px Crops square & round
5 LINK IMAGE 600 x 314 px 1200 x 628 px 1.91 : 1 ratio
6 POST PHOTO or VIDEO - 1080 x 1080 px 1 : 1 ratio - square format

(.png or .mpg4)
1 PROFILE PHOTO 110 x 110 px 180 x 180 px 1 : 1 ratio - crops round
2 POST PHOTO (.png) - 1080 x 1080 px 1 : 1 ratio - square format
INSTAGRAM 3 POST PHOTO or VIDEO - 1080 x 1080 px 1 : 1 ratio - square format

(.png or .mpg4)
4 POST PHOTO or VIDEO - 1080 x 1920 px 9 : 16 ratio - portrait format

(.png or .mpg4)
2019 — Edition
1 CHANNEL ART 1546 x 423 px 2560 x 1440 px SEE TEMPLATE 1
2 VIDEO THUMBNAIL 640 x 360 px 1280 x 720 px
YOU TUBE
3 CHANNEL ICON - 800 x 800 px
Crops differently per device,

see template
1 PROFILE BANNER - 1584 x 396 px 4 : 1 ratio
2 PROFILE AVATAR - 400 x 400 px 20.000 any side
LINKED IN 3 UPDATE / BLOG POST 600 x 314 px 1200 x 628 px 1.91 : 1 ratio
4 COMPANY COVER 1192 x 220 px 1536 x 7681 px 2 MB
5 COMPANY LOGO 300 x 300 px 300 x 300 px 4 MB
1
see template
2019 — Edition
1 HEADER - 1500 x 500 px SEE TEMPLATE 1
2 PROFILE PHOTO 400 x 400px 400 x 400 px Crops round
TWITTER
3 TWEETED IMAGE 600 x 335 px 1200 x 675 px Any height when clicked
4 TWITTER CARD (LINK) 600 x 314 px 1200 x 628 px 1.91 : 1 ratio
1
VIDEO REQUIREMENTS TEMPLATE
16:9 1:1 4:5 2:3 9:16

Full Landscape Square Vertical Vertical Full Portrait
Vertical
Surfaces support video ratios from 16:9 to 9:16.

These images images reflect how some of these ratios may look.
WTF IS YOUR BRAND?
BUILDING YOUR BRAND STORY
2019 — Edition
WTF IS YOUR BRAND? BUILDING YOUR BRAND STORY
Q1. MISSION & VISION Q2. BRAND VALUES
Write down the purpose of your brand — the mission and vision Your core values are 100% connected to your purpose — they
statement. also shape your identity and the content you create. They’re the
pillars of every message you deliver. Your brand identity —
defined by the values that your company considers integral to
it’s existence — is the source from which all other aspects of your
brand will flow. Every single one of them needs to be something
your business cannot survive without.
Mission
Vision
2019 — Edition
Q3. BRAND PERSONALITY Q4. WORD BANK
Your brand personality traits exemplify the overall tone and Use this space to come up with words & phrases you want your
attitude you use to deliver your values and your message to the audience to remember you for. Come up with 3 words, 3 phrases
world and are often a point of important differentiation and 2 hashtags. The goal is for you to implement consistency
between you and your competitors. Your brand personality is into your message & to make sure it’s always on point.
what builds an emotional connection with your customers.
2019 — Edition
Q5. POSITIONING STATEMENT Q6. TAGLINE (BRAND ONE-LINER)
Your positioning statement is your entire brand strategy boiled The goal of your tagline is to provide your audience with an
down to a few sentences. The goal is for you to have something indication of your brand and what you can do for them, while
short, but powerful, that will always remind you what you stand still leaving some mystery. You’ll be using this 1-sentence tagline
for, who you serve and what makes you special to your ideal to introduce your brand / yourself in live videos, interviews and
clients. media appearances, as well as live events.
The 4 parts are:

1) ideal client
2) market definition (your niche)
3) brand promise
4) reasons to believe
2019 — Edition
01. MISSION & VISION 02. BRAND VALUES
Write down the purpose of your brand — the mission and vision Your core values are 100% connected to your purpose – they also shape
statement. your identity and the content you create. They’re the pillars of every
message you deliver. Your brand identity—defined by the values that
your company considers integral to its existence—is the source from
which all other aspects of your brand will flow. Every single one of them
needs to be something your business cannot survive without.
Mission
Vision
2019 — Edition
03. BRAND PERSONALITY 04. WORD BANK
Your brand personality traits exemplify the overall tone and attitude you Use this space to come up with words & phrases you want your audience
use to deliver your values and your message to the world and are often a to remember you for. Come up with 3 words, 3 phrases and 2 hashtags.
point of important differentiation between you and your competitors. The goal is for you to implement consistency into your message & to
Your brand personality is what builds an emotional connection with your make sure it’s always on point.
customers.
2019 — Edition
05. POSITIONING STATEMENT 06. TAGLINE (BRAND ONE-LINER)
Your positioning statement is your entire brand strategy boiled down to a The goal of your tagline is to provide your audience with an indication of
few sentences. The goal is for you to have something short, but powerful, your brand and what you can do for them, while still leaving some mystery
that will always remind you what you stand for, who you serve and what You’ll be using this 1-sentence tagline to introduce your brand / yourself
makes you special to your ideal clients. in live videos, interviews and media appearances, as well as live events.
The 4 parts are:

1) ideal client
2) market definition (your niche)
3) brand promise
4) reasons to believe
NICHE CLARITY
BUILDING YOUR TRIBE
2019 — Edition
NICHE CLARITY BUILDING YOUR TRIBE
Q1. Who is your ideal client/customer? Q2. What problem are you (or your product/business) solving
for them?
Q3. Where do they hang out in their free time? Q4. What does a day in their life look like? What do they
absolutely hate doing?
2019 — Edition
Q5. What websites/newspapers/magazines/TV shows do they Q6. What is their preferred form of communication (professional
follow? and personal)?
Q7. What inspirational people/celebrities do they follow and Q8. What is their biggest challenge right now that your
why? product/service solves?
2019 — Edition
Q9. How is that challenge making them feel? Q10. How would they feel if they don’t find a solution?
Q11. How do they currently perceive their ideal solution? Q12. What are their priorities right now?
2019 — Edition
Q13. What are their favorite brands? Q14. How does success look like to them?
Q15. Which social networks do they use, for what purpose & Q16. If they could have a magic wand and end all of their
how often? frustrations, what would their life look like?
2019 — Edition
Q17. What factors will they consider before making a purchase? Q18. What format do they prefer receiving information in? (text,
audio, video)
2019 — Edition
01. Who is your ideal client/customer? 02. What problem are you (or your product/business) solving for them?
03. Where do they hang out in their free time? 04. What does a day in their life look like? What do they absolutely hate
doing?
2019 — Edition
05. What websites/newspapers/magazines/TV shows do they follow? 06. What is their preferred form of communication (professional and
personal)?
07. What inspirational people/celebrities do they follow and why? 08. What is their biggest challenge right now that your product/service
solves?
2019 — Edition
09. How is that challenge making them feel? 10. How would they feel if they don’t find a solution?
11. How do they currently perceive their ideal solution? 12. What are their priorities right now?
2019 — Edition
13. What are their favorite brands? 14. How does success look like to them?
15. Which social networks do they use, for what purpose & how often? 16. If they could have a magic wand and end all of their frustrations,
what would their life look like?
2019 — Edition
17. What factors will they consider before making a purchase? 18. What format do they prefer receiving information in? (text, audio,
video)
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2019 Edition

SUNDAY MONDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

MINIMUM OPTIMAL MAXIMUM

1 PAGE COVER PHOTO 828 x 315 px 1200 x 456 px SEE TEMPLATE 1

2 EVENT COVER PHOTO 400 x 225 px 1200 x 675 px SEE TEMPLATE 1

FACEBOOK 3 GROUP COVER not specified 1640 x 859 px SEE TEMPLATE 1

5 LINK IMAGE 600 x 314 px 1200 x 628 px 1.91 : 1 ratio

6 POST PHOTO or VIDEO - 1080 x 1080 px 1 : 1 ratio - square format

MINIMUM OPTIMAL MAXIMUM

1 PROFILE PHOTO 110 x 110 px 180 x 180 px 1 : 1 ratio - crops round

2 POST PHOTO (.png) - 1080 x 1080 px 1 : 1 ratio - square format

INSTAGRAM 3 POST PHOTO or VIDEO - 1080 x 1080 px 1 : 1 ratio - square format

4 POST PHOTO or VIDEO - 1080 x 1920 px 9 : 16 ratio - portrait format

MINIMUM OPTIMAL MAXIMUM

1 CHANNEL ART 1546 x 423 px 2560 x 1440 px SEE TEMPLATE 1

2 VIDEO THUMBNAIL 640 x 360 px 1280 x 720 px

Crops differently per device,

MINIMUM OPTIMAL MAXIMUM

1 PROFILE BANNER - 1584 x 396 px 4 : 1 ratio

2 PROFILE AVATAR - 400 x 400 px 20.000 any side

4 COMPANY COVER 1192 x 220 px 1536 x 7681 px 2 MB

5 COMPANY LOGO 300 x 300 px 300 x 300 px 4 MB

MINIMUM OPTIMAL MAXIMUM

1 HEADER - 1500 x 500 px SEE TEMPLATE 1

2 PROFILE PHOTO 400 x 400px 400 x 400 px Crops round

4 TWITTER CARD (LINK) 600 x 314 px 1200 x 628 px 1.91 : 1 ratio

16:9 1:1 4:5 2:3 9:16

Surfaces support video ratios from 16:9 to 9:16.

Q1. MISSION & VISION Q2. BRAND VALUES

Q3. BRAND PERSONALITY Q4. WORD BANK

Q5. POSITIONING STATEMENT Q6. TAGLINE (BRAND ONE-LINER)

The 4 parts are:

01. MISSION & VISION 02. BRAND VALUES

03. BRAND PERSONALITY 04. WORD BANK

05. POSITIONING STATEMENT 06. TAGLINE (BRAND ONE-LINER)

The 4 parts are:

© 2018, All copyrights reserved by dotlung.com

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