BUSINESS ENGLISH 2

BUSINESS PLAN

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 BUSINESS ENGLISH 2

TABLE OF CONTENTS

A. INTRODUCTION
B. EXECUTIVE SUMMARY
C. MISSION, STRATEGIES, ETC.
a. VISION
b. MISSION
c. VALUES
d. OBJECTIVES
e. SWOT’S
f. STRATEGIES
g. GOALS
D. PRESENT STATUS
a. BACKGROUND
b. PROGRESS TO DATE
i. SALES & MARKETING
ii. OPERATIONS
iii. FINANCES
E. PRODUCT/SERVICE DESCRIPTION
F. PROFILE OF TARGET MARKET(S)
a. MARKET ANALYSIS
b. COMPETITION
c. CUSTOMERS/USERS
d. MARKET SIZE, SALES & SHARES PROJECTIONS
G. MARKETING STRATEGIES, SALES PLANS & PROJECTIONS
a. MARKETING STRATEGIES & SALES PLANS
b. SALES PROJECTIONS
H. TECHNOLOGY AND R&D
I. MANUFACTURING/OPERATIONAL PLANS
J. MANAGEMENT & ADMINISTRATION
a. MANAGEMENT
b. ADMINISTRATION
K. FINANCIAL PROJECTION
a. KEY ASSUMPTION
b. INCOME STATEMENT
c. CASH FLOW PROJECTION
d. PROJECTED BALANCE SHEET
e. SENSITIVITY ANALYSIS
f. RATIO ANALYSIS
L. FUNDING REQUIREMENT AND PROPOSAL
M. IMPLEMENTATION
N. CONCLUSION

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EXECUTIVE SUMMARY

(Write down the summary, near at the end of your planning. Write using bullets about the points you
have covered in the business plan.)

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MISSION, STRATEGIES, ETC.

A. MISSION

(Give a vision about your business, five years from now. Give insights about the size of your company,
sales numbers, future products and strategy)

Ex: By 20xx, xxx will be engaged In xxx (activities). It will be selling xxx (products) to a customer base
comprising xxx. It expects to have staff of xxx mainly engaged in xxx (activities) and located at xxx. Sales
could be xxx and net income could reach xxx. A key feature of xxx will be its emphasis on xxx to maintain
its competitive advantage.

B. MISSION

(describe the activities of your company in one paragraph)

Ex: Newco designs, develops, manufactures and markets xxx products/services for sale in the basis of
xxx features to meet the xxx needs of xxx customer groups via xxx distribution channels in xxx
geographic areas. It intends to expand/develop new/additional products/markets/channels by means of
xxx……

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C. VALUES

(Choose which types of ownership do you prefer and give your reasons; SOLE PROPRIETORSHIP;
PARTNERSHIP; CORPORATION; FRANCHISING.)

D. OBJECTIVES

(What is your long-term objectives? Get rich? Build a big business? Support local community? Develop
natural resources? Create pension?)

E. STRATEGIES

(Choose which business strategies would you like to apply. Give the reasons; GROWTH; COST-
LEADERSHIP; DIFFERENTIATION; INNOVATION; ALLIANCE; FOCUS)

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PRESENT STATUS

A. PROGRESS TO DATE

a. SALES & MARKETING

(Write down your Sales Strategy: How would you like to sell your product/service, Advertisement and
sales target)

b. FINANCES

(If your preliminary capital is Rp. 100.000.000,-. Explain how would you like to spent it. For example
what kind of tools/machines will you buy? What kinds of materials you need?, etc.)

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PRODUCT / SERVICE DESCRIPTION

(Write down about the products/services that you are going to make/sell/provide. Give any specification
or related data.)

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PROFILE OF TARGET MARKET(S)

A. COMPETITION

(Write about your competitor(s) in the market. About their product/service)

B. CUSTOMERS/USERS

(Write about your target consumers, their gender, age, income level, etc.)

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TECHN O LOGY AND R&D

(Write about what kind of technology are you going to use and also what kind of Research and
Development strategy are you going to do for your products/services?)

MANAGEMENT & ADMINISTRATION

A. MANAGEMENT

(Make an organizational chart of your company.)

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