Meljan Alba

Processing Your KNOWLEDGE

1.Discuss the different issues that emerged within four multinationals (Apple, Canon, Coca-Cola and
Walmart).

Answer: Coca-Cola’s Coca-Cola started its business in 1886 as a local soda producer in Atlanta, Georgia
(US) selling aboutnine beverages per day. By the 1920s, the company had begun expanding
internationally, selling itsproducts first in the Caribbean and Canadian markets and then moving in
consecutive decades to Asia,Europe, South America and the Soviet Union. By the end of the 20th
century, the company was selling itsproducts in almost every country in the world. In 2005 it became
the largest manufacturer, distributorand marketer of non-alcoholic beverages and syrups in the world.
14 Coca-Cola is a publicly-held companylisted on the New York Stock Exchange (NYSE)

*Walmart Supercenters (hereafer Walmart) has a full off ering of groceries and general merchandise ina
single store. Walmart off ers to its customers a one-stop shopping experience and is the largest
privateemployer in the US as well as being the world’s largest retailer.66 It has more than 10,130 retail
units under69 diff erent banners in 27 countries.Tey all share a common goal: ‘Saving people money so
they canlive better’.67 Walmart employs 2.2 million associates worldwide 68 and generated net sales of
$ 443 billionduring the󿬁scal year of 2012.Walmart was founded in 1962, with the opening of the 󿬁first
Walmart discount store in Rogers,Arkansas (US).Te company was incorporated as Wal-mart Stores, Inc.
on 31 October 1969. 69 Tecompany’s shares began trading on OTC (Over-Te-Counter) markets in 1970
and were listed on theNYSE two years later.

*Apple is a world leader in producing innovative electronic goods and technology. in 2011 Apple's net
sales were estimated at $108.2 million dollars. Its net sales increased by 60% compared to 2010. Apple
worldwide employs 60,400 full-time people and 2,900 temporary employees and contractors. The
company utilizes outsourcing through the manufacturing of its product overseas, most of the factories
are located in Asia.

* Canon Canon Inc. (hereafer Canon) was founded in 1937. Its headquarters are in Japan and the
company islisted on the NYSE. Although the digital camera is the most well-known product to
consumers, Canonalso produces devices for office and industry use.140 Canon is planning to invest more
in medical imagerecording equipment and ophthalmic devices.141 Canon’s regional headquarters are
established onevery continent and, together with other companies, they form the Canon Group. Canon
has a globalnetwork of more than 200 companies and employs more than 160,000 people worldwide.
Canon Inc.alone employs more than 26,000 people. 142

2. What are their respective policies?

Answer:
3. What are their respective conflicts?

Answer:

4. Do Conflicts Affect a Company’s Corporate Social Responsibility Policy? Why?

Answer: