A.

Introduction

Papa Gino’s, Inc. is the parent company of Papa Gino’s Pizzeria and D’

Angelo Grilled Sandwiches restaurant chains. It is based in Dedham Massachusetts

and most of its outlets are also in Massachusetts, Rhode Island, Maine and

Connecticut. There about 160 Papa Gino’s Pizzeria units and more than 200 D’Angelo

stores, of which about 150 are company owned and the restaurants employs more than

5,000 people across New England. Papa Gino’s Pizzeria offers a variety of pizzas,

salads, appetizers, pasta, cold and hot sandwiches, pockets, and panini sandwiches.

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The chain offers catering, and some of the units provide delivery. D’Angelo stores offers

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a wide variety of cold subs, hot subs, pockets, salads, soups, gourmet cookies, and

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beverages. D’Angelo also offers catering.
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When the family of Papa Gino's founder, Michael Valerio, sailed from Italy to
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Boston in 1936, they brought with them authentic Italian family recipes handed down
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through generations. These were the recipes Michael and his wife, Helen, used when

they opened their first pizzeria, Piece O' Pizza. This restaurant soon became known
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throughout Boston as the place to go for pizza of superior quality and unique flavor.
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Papa Gino’s Holdings Corporation, Inc., is committed to building upon the legacy
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of the founders’ principles and values to provide high-quality products, attentive service,

clean, convenient, attractive restaurants, and a premium value experience for every
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guest. Guest loyalty closely parallels the company’s employee loyalty.

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 B. Statement of the Problem

1. Major Problem

Papa Gino’s, Inc. does not have a centralized and standardized budgeting

and other company-wide process which it takes the parent company four months

to gather those data from all the different spreadsheets, to analyze it and to

complete the process.

2. Sub-Problems

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The company does not have the ability to compare other performance

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data from all of its marketing promotions activities with pizza sales and frequency

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of transactions and the accurate measurement of pizza delivery times thus they
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are not able to determine if their marketing campaign is effective.
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C. Actions done / to be done

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Creating a single central solution for business analytics could standardize

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and significantly accelerate the planning and reporting process. This would allow
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them to analyze operational performance in areas that they had never previously

been able to measure accurately such as the pizza delivery times and the
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effectiveness of their campaign.

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 The actions needed to be done are the following:

1. Create a team that will assess the company’s existing technology landscape

and identify which new system and processes that will help the company’s

greatest value.

2. Create a single central business analytics to standardize the business

process of the company.

3. Use new system that will consolidate the company’s data.

4. Create a system that will measure the company’s performance such as the

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effectiveness of the campaign.

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D. Challenges
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Before taking action, there are a lot of challenges to be considered. The following
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challenges are:
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1. Finance to support and successfully reach the goal.

2. Collecting people to participate in the plan.

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3. Providing an action plan before doing it.

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E. Solutions
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As different challenges or problems may arise during the process of the plan, we

have come up with several solutions to make the plan into reality.
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1. The first is to consult an expert or professional on planning the events and the

additional services. This action is needed for security and making sure that the

plan is being fulfilled.

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 2. Hire additional competitive staffs who can help in completing the action.

3. Regarding the collection of people who can participate in different activities,

social media will be very helpful to successfully reach the goal by advertising the

new deals that the company will make so that people will be informed about

these new deals.

(SWOT Analysis)

Strength

One of the strengths of Papa Gino’s is that they operate more than 275

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company-owned and franchise stores. Also, they employ more than 5,000 people

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across New England. Moreover, the company is committed in providing high-quality

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products, attentive service, clean, convenient, attractive restaurants and a premium
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value experience for every guest.
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Weaknesses

The company uses a traditional approach, they are using spreadsheets to

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consolidate and validate all data. They also have an inaccurate measurement of
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company’s previous performance including the pizza delivery times and marketing

campaign effectiveness.
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Opportunities
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Creating a single central solution for business analytics could accelerate the

company’s planning and reporting process. Also reaching customers by postal

marketing and sending them coupons with special deals and offers. It improves

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 profitability and enhances customer service capabilities and boost operational efficiency.

Papa Gino’s can also use Cognos to track the record of the coupons been used to help

them see what kind of deals the customers are most attracted. Furthermore, creating

loyalty program to track its effect on sale.

Threats

Since the company is using a spreadsheet to consolidate different data and too

much data can sometimes get you lost in the details and worst there’s so much to look

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at that you don’t pick out the pieces you really need, and it will cause you more time.

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Papa Gino’s are also unable to measure accurately the company’s previous

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performance which affects the decision that they will make in terms of their action to
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increase their sales.
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Questions
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1. What were the problems of Papa Gino’s, Inc.?

One problem the company encountered is that they don’t have

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centralized and standardized budgeting processes which it takes the parent

company up to four months to gather those data and to analyze it. With this,
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they cannot analyze the company’s previous performance right away and
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they have never been able to measure accurately the pizza delivery times

and if their marketing strategy is effective.

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2. What are the data available that can be used for an analytics solution?

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 At that time, they had three main business systems: Our Edwards ERP

System, the restaurant point- of-sale system and Microsoft Excel.

3. What are the possible solutions that can be provided for Papa Gino’s, Inc. to help

them solve their problems?

To create a single central solution that could standardize and significantly

accelerate the planning and reporting process. This would allow them to analyze

operational performance in areas that they had never previously been able to

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measure accurately.

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