MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.

Quezon, Philippines

BUSINESS PLAN
Citrouille Nuggets
Malabanban Norte Candelaria, Quezon

Fb: Citroullie Nuggets

Ig: @Citroullie_Nuggets

E-mail: @citroullienuggets@gmail.com

OWNED BY:

Cueto, Diana Rose

Evangelista, Gembel

Octoman, Ashley Jaela

Perez, Pamela

Senior High School Department

Page | 19 Citrouille Nuggets
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

I. INTRODUCTION

Proposed Name of the Business

Citrouille Nuggets is came from the French word which means Pumpkin Nuggets. It is

made up of kalabasa in tagalog or pumpkin or squash in english, that is why its name is relatedly

composed to its main ingredient which is the pumpkin that is rich in vitamin a and then shaped

into nuggets shapes. Its unique name has a big help in order to make people know more about

everything under the sun and due to its unique name, customers might curious about it, check

and try it. Squash is one of a great source of potassium and beta-carotene, which is a carotenoid

that converts to vitamin A. Vitamin A, keeps our eyes in a clear vision and keeps us away from

other diseases that can affect health.

Address of the Business

The business where it is established is at 862 Clarisse Subdivision Barangay Masalukot 1

Candelaria, Quezon. Adjacent to the barangay hall and barangay outpost of Masalukot 1.

Location of the Business

The location where the business established has a lot of people surrounds and it’s at the

862 Clarisse Subdivision Barangay Masalukot 1 Candelaria, Quezon. The location is a good

place to settle the business not just there is no competitor around but also has a strong

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

opportunity to make the business highly rated by employee, suppliers, and other people nearby or

not the business.

Names of the owners

The business is been founded with four prudent owners who have their own

contributions and shares in the whole business. They were socially associated as one to promote

their products, create its name in the nation and help people, someday. They are Ms. Diana Rose

Cueto, Ms. Gembel Evangelista, Ms. Ashley Jaela Octoman, and Ms. Pamela Perez. They are the

owners of the business and the producer of the healthy and delicious nuggets. It is a partnership

business for it is share with five owners. Our business is a micro business or a small business to

be establish and will continue in going bigger as time goes by. With the help and power of the

founders, staffs, future co-business and customers of the business, it will surely supplies tons of

citrouille nuggets all over the world. And as it is go bigger, consider the potential of the product

to have varieties flavors that will make the nuggets extra special

Product Description

It is an alternative nugget for everyone especially to those who loves nuggets but hated

eating vegetables. Why not try this delicious and healthy nugget that is made of pumpkins which

can truly make our body healthy. It is shaped into a nuggets style but have twist with the main

ingredient of the product. It will really look like a meaty nuggets but the meaty will alternatively

replace with pumpkins that is rich in vitamin a. Its mission is to encourage people to appreciate

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

our own product and to make people healthy with the all-time favorite snack or meal of

everyone, the nuggets but this time it is not pork, chicken nor any meat but a rich in vitamin a

vegetable and good to our eyes, the pumpkin. Its vision is to make people enjoy our very own

product that is not import by another country. A healthy product that indeed made in our very

own country with its healthy ingredients also from our country. Lastly the goal of this product is

to be considered as an alternative nuggets or meal to everyone in order to make their lifestyle

away from any diseases that might get in unhealthy foods. The nuggets is made of pumpkin, rice

flour and other organic spices so there is no need to worry about what we were eating for all the

ingredients are all organic and has no any chemical, at the same a healthy ingredients that will

surely can help in making our health secure with the healthy products or foods. Our product

might have variety of flavors that will surely love by many but above all, it will also be made up

of organic and less chemical ingredients.

Funding Requirement and Source

It might take Php10,000 in order to establish this business since it is a small business.
What are in that price are the ingredients, utensil and equipment materials, place and other
essentials needed. The fund will be contributed by the owners in order to build this majestic
business that will surely help people in its very affordable price. Since other resources especially
the main ingredient of the product are all organic the investment do not need huge money to
invest in this business. The whole facility will cost Php 3,000 hence the Php 6,000 will be the
cost of all the equipment and ingredients whether from suppliers and to our very own plants that
will be need in the business, and the remaining Php1,000 will go the other expenses of the
business.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Market Share
Founders Shares Percentage
Ms. Diana Rose Cueto Php 2,000 25%
Ms. Gembel Evangelita Php 2,000 25%
Ms. Ashley Jaela Octoman Php 2,000 25%
Ms. Pamela Perez Php 2,000 25%
Sponsor Php 2,000
Total Php 10,000

Equipment Quantity Costing

Ingredients Quantity Costing
Knives 4 Php 200
Pumpkin
Aluminum mixing bowls 250 Php
Php 1,000
200
Cutting Flour
Rice boards 2½ Php 750
Php 100
Spices
Stoves 20 1packs Php950
Php 500
Eggs
Electric mixers 101trays Php700
Php 750
Frying pans 2 Php 500
Tongs 3 Php 100
Spatulas 2 Php 100
Strainers 2 Php 100
Shredders 2 Php 50

II. EXECUTIVE SUMMARY

Vision

Citroulle Nuggets vision is to become well known food lounge in the Province of

Quezon, Known for its innovative combination of nuggets and squash and highest standard

quality service by year 2024

Mission

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

To be able to provide a highly and efficient food experience at affordable price that will

exceed the customers’ presumption in every sense by delivering a sophisticated environment

with the out most customer service

Goals and Objectives

 To consistently achieved our consumers’ desires and expectation through a new unique

image of coffee that will be popularized by individuals even if they are not into nuggets.

 To ensure a comfortable and budget friendly atmosphere that can broaden the consumer’s

buying decision whenever they are searching for a new and convenient place to

explore/experience.

 To be a well-known nuggets shop in various provinces that offers a different and

innovative combination as to encourage consumer that nuggets is also likeable and

enjoyable to drink even if it has twist of vegetable.

 To ensure that the business will generate income amidst the pandemic.

BUSINESS MODEL

Key Partners Cost Structure

Value Proposition
 Food supplier
Customers: Senior High School Department
 Manufacturing
 Workers Citrouille set up and other
Nuggets
Page | 19
 Distributor  Products are always in good running cost
quality  Marketing
 Price is indeed affordable  Maintenance
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Key Resources
Customer Relationships
 Educated Staff
 Intellectual property  Supplier & customer
 Physical Kitchen support
 Reviews, ratings &
feedbacks
 Social medias
Key Activities

 Assigning workers in different working area Channel

 Maintaining the good taste and quality of the product
 Flyers
 Selling
 Ig & Fb page

STATEMENT CONFIDENTIALITY

The proposed agreement is entered is into by and between the reader of this paper and the

owner of the business for the purpose of preventing the unauthorized disclosure of Confidential

Information as defined below. The parties agree to enter into a confidential relationship with

respect to the disclosure of certain proprietary and confidential information. And promises to

treat specific information as a trade secret and promises not to disclose the secret to others

without proper authorization.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

In addition, on this agreement it is also discussed that if the paper’s or the information

that has been attached to the paper and study has been publicized without knowing of the owners

it might put the business at risk. Because maintaining the distinctiveness and authenticity of a

food product is the center of gravity for a successful of this food business.

WEALTH IMPROVEMENT APPROACH

Citroulle nuggets have the top priority of having one’s health as the name itself the products main

content is made of vegetable which highly classified as good for health. This strengthens the product

because it produces which look out for common get yet it also gives budget price for everyone.

In the technical stuffs of the business, it is highly observed in terms of the personal hygiene of the

staff and the place itself to have a better number of customers by having well protected, safe, affordable,

convenient and organized business.

PARTIES SUPPORTING IN THE BUSINESS

The following are the one who play the vital role of the business to keep in track and to move

forward in meeting success:

Consumer

This is the judge of all parties. Consumers support the business by its good service and

production. With the support of a consumer to the business, it gives the business a lot of potential

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

and motivation to give more good services that surely consumers will be satisfied with the goods

they are serving. Consumers will support the business if the business have a less issue and have a

good review with the goods they are selling because with those good review it will help the

consumers identify if the goods they are serving are satisfying or not and if they will support.

Creditors

The Creditors support the business by looking to the owner of the business if the owner

understand the market that the business will be entering and that they expect that the owner put

an abundance of serious thought into the venture. With the support of creditors to the business is

that creditors look to the business if they are to commit resources to new enterprise

Supplier

The Suppliers support the business by its good service that the goods they are selling are

earning. Suppliers are the ones who provide what the business needs to sell and if the business

reach their goal of selling the goods, the suppliers will have the courage to re supply that business

because they have an assurance that their goods that they supply will be sold with that business.

With the suppliers, their support to your business is a big help because they are essential to your

business’s good health and growth. And in a business, every owner wants a good and reliable

supplier.

III. ENVIRONMENTAL ANALYSIS

TREND INDUSTRY ANALYSIS

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Every fall, foodies and leaders in the food industry release their predictions on next

year’s food trends. Often, these food and flavor trends offer little value to the average food and

beverage manufacturer because of their inability to scale for the masses. While exotic ingredients

and sensational flavor profiles may make for click-worthy headlines, they’re also often

impractical for the average consumer who simply wants a satisfying meal or snack at a price

point they can afford. Food business is a best choice with a massive potential growth. As far food

industry is currently trend concerned. A lot of things are changes especially foods taken places in

all business compared to the past. Nowadays, a lot of people are loving to eat foods. This is the

best opportunity to creative a food business because it might lead to raise sales in the chosen

business. This is small business which is to provides a quality and uniqueness of the food that we

will sales to the people. Other responsibility of the business is to give people a satisfaction in

terms of services.

Nuggets was firstly widened with the combination of chicken which called the “Chicken

Nuggets” is a chicken product made from chicken meat that is breaded or battered, then deep-

fried or baked. Invented in the 1950s, chicken nuggets have become a popular fast food

restaurant item, as well as widely sold frozen for home use. The chicken nugget was invented in

the 1950s by Robert C. Baker, a food science professor at Cornell University, and published as

unpatented academic work. This bite sized piece of chicken, coated in batter and then deep fried,

was called the "Chicken Crispie" by Baker and his associates. Two problems the meat

industry was facing at the time were being able to clump ground meat without a skin and

producing a batter coating that could be both deep fried and frozen without becoming detached.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Baker's innovations solved these problems and made it possible to form chicken nuggets in any

shape by first coating the meat in vinegar, salt, grains, and milk powder to make it hold together

and then using an egg and grain-based batter that could be fried as well as frozen.

Upon looking to the bright side of the food industry or business we strongly generated a

new twist that can compete to the system of the industry. We combined the famous nuggets itself

with the alternative yet can satisfy one’s perspective of food which is the “citroulle” or the

pumpkin. Our industry shows a pretty impressive things which it serves what basically can

improves someone health by generating the food which most people seek to eat with the touch of

healthy stuffs. Eating one ciroulle nugget can supply of beta-carotene, which is converted

to vitamin A in the body. Vitamin A is essential for eye health and helps the retina absorb and

process light. 

CUSTOMER ANALYSIS

 Market Segmentation

Income

Marketing segment of
Affordable food Industry
Candelaria, Quezon

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Quality

DEMAND ANALYSIS

The demand of our product is showing a tight significant relationship to the price of the

Citoulle nuggets. As the price gets higher, demand rises. So, the Cirtoulle Nuggets business

depends on customer’s preference of price and we involve the consideration for the willingness

and the ability of the customer to buy it at the charged price for it. Our Citroulle Nuggets is

different to other foods. It is affordable and has a great service in all customers. A little demand

by customers is to get good services so the Citroulle find the best way to offer or give a great

quality of food yet affordable. When clients want a product and are willing to pay for it, we say

that there is a demand for the specific product. There has to be a demand for a product before a

manufacturer can sell it.

COMPETITORS ANALYSIS
Critroulle Kappu Poteto Potato Corner
The Nuggets following competitors are
- Great and - Popular in - Popular for
the humble crew teenagers\students
Competitors being the one Replacement Competitors
- Complete in - Different kinds
of best Most important findings
of equipment’s of foods and French fries. Critroulle Nuggets.
- Unique and flavor or fries - Popular in
affordable - Location of their
all people.
business (teenager,
adult)
- Lack of - Lack of - Lack of
experience of employee employee
newly hired - Not enough in Senior
- Expensive
High School Department
crew equipment.
- A lot of (chairs, tables)
Citrouille Nuggets
Page | 19
competitors in - Small space
the area inside the store
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Strengths
Foods are part of each
life. Customer wants
something new to taste
and also, customer like
the food when it is
different taste than the
others and when it is
affordable.

Weaknesses Nowadays, People are

loving foods. Customer
are more becoming
sensitive with the taste of
food and the service of
employee. Customer do
not like to waste their
money in nothing.

MARKET FORECAST

 Demand Supply Forecast

A cooperative faces several internal and external risks, such as high competition, failure

of technology, labor unrest, inflation, recession, and change in government laws that can affect a

negative flow of a business. Therefore, most of the business decisions of the Citroulle nuggets

product business are made under the conditions of risk and uncertainty. The Citroulle Nuggets

business figure out that it can lessen the adverse effects of risks by determining the demand or

sales prospects for its products and services in future. Our product which having the current

demand for its products and services in the market and move forward to achieve the set goals.

Looking on the brighter side of this situation we openly cope on the low supply and having a

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

high demand of our product ingredients we embraced that fact and move forward and generate

more strategical and effective plan in bringing success in our product.

MAKE SHARE

Capital: Owners Php 8,000 + Sponsor Php 2,000 = Php 10,000

Owners Shares Percentage Profit

Owner 1 Php 2,000 25% Php 500
Owner 2 Php 2,000 25% Php 500
Owner 3 Php 2,000 25% Php 500
Owner 4 Php 2,000 25% Php 500

Total Profit – Php2, 000

MARKET POSITION

Citroulle Nuggets served for everyone but most specifically to those health

consciouses. For our dear customers, Citroulle Nuggets is the food product that best delivers on

good tastes and a better quality of one’s health aspect because Citroulle, and only Citroulle

Nuggets, is always finding a way for a better satisfaction and service for everyone.

MARKET STRATEGY

The market strategy of Citroulle Nuggets business discusses a business’s overall plan for

achieving potential consumers and turning them into customers of our product that the business

provides. The 21st century is the time where people are more engaged in their social media

accounts. In the current situation where in people are restricted to go outside, most transactions

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

and business are currently happening online. The age brackets of the target market are the most

technologically literate individuals since they grew up in an era with ubiquitous and progressing

technology. They tend to have knowledge in terms of gadgets and the likes, which enables them

to perform various online transactions and activities with ease. Social media is an ever-changing

and ever-evolving web-based platform.

Social media marketing will be used to promote and have wider engagement, to advertise

the product of Citroulle nuggets. According to the statistics of Facebook it has the highest

percentage of the user in the Philippines, followed by Instagram’s, Citroulle Nuggets will utilize

these social media platforms to have a wider engagement and reach. With the use of social media

Citroulles nuggets business can easily upload promos and advertisement that will increase the

sales and customer’s awareness. Further, social media can help in building customers

relationship, using some loyalty programs link with social media accounts.

In addition, one of the most powerful forms of advertising is the word of the mouth will be

used as a some of the considerable tools that will be used in the marketing strategy of Citroulle

business. Most number of the consumer trust recommendation from their friend, family friends,

or well-known individual. However, Citroulle Nuggets must exceed customer’s expectation to

have a positive feedback from the consumer. Serve staffs, cleanliness, the aesthetic, and the

product quality will catch the attention that will result to a dining experience that is beyond the

customers expectation. Therefore, this experience will be shared virtually and through words.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

Upon exploring to the strategies this SWOT analysis has been considered to use in the study to

determine the internal and external factors that can affect to the success of Citroulle Nuggets.

Strength:

 The affordability of the product yet can satisfy that consumers and with a rightful taste of

Citroulle nuggets.

 The Location and the ambiance of the place which the location is convenient for all the

consumer in Candelaria because its accessible and near the market. And with the

ambiance of it can offer refreshments to one’s feeling.

 Effective team which we can work as one.

Weakness:

 Facing competition from several existing or established brands from the market.

 New to the market.

 Having limited distribution of channel to impart the good stuffs of our product to the

customers.

 Some consumer may show a not necessary buying behavior toward to the Citroulle

Nuggets product.

Opportunity:

 The growing population of the one who eats nuggets and enthusiast.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

 The social media platform presence is increasing with the connection of the brand update

and gaining more attention from the public users of social media itself.

 Develop new tactics in generating new unique products and flavor along with the touch

of Citroulle Nuggets product

Threats:

 The strong competition from the other business who produce nuggets.

 Facing the economic downfall

IV. BUSINESS DESCRIPTION

The business description of the Citroulle Nuggets that discusses the products that are

being offered by the business and its value, selling price to potential market. The name of the

business that wisely picked is the Citroulle Nuggets. Cirtoulle, is derived from the French word for

pumpkin. Over the years many Filipinos consumes pumpkin as a part of daily routine. Citroulle

Nuggets offers a variety of pumpkin that will suit the consumers taste despite of their

demographics. Citroulle Nuggets offer a different experience to their customers by engaging them

to the process of cooking nuggets. Aside from the Citroulle Nuggets which is a small business that

serve the customers a grant for giving much love and attention which Citroulle nuggets teams

come up that we will have monthly raffle give away appliances to make the buyer more interested

and more motivated to the product.

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

NATURE OF BUSINESS

The nature of the busines is the manufacturing business. We, as the founders of the

business enable for the Citroulle Nuggets to be form we buys product specially squash with the

intention of using them as materials to produce and in making a new product and the food which

is the nuggets that the manufactures will sold to the customers. And in the back of the business

who provides the expectations of individuals is the entrepreneurs that is called cooperative that

share common economic perspective in building a successful manufacturing business.

PERSONAL REQUIREMENT

The employees and the staff of the Citroulle Nuggets need to accomplished and meet the

skill needed in order to perform well in most sense and must provide the following requirements

for a better evaluation and identity of staff for customer’s safety:

 2x2 picture with white background

 Bio data

 Resume

 Barangay Clearance and Police Clearance

 Philippine Statistic Authority (PSA)

This is for the much clearer assessment of the management and clients to make sure

that they are good employees with decent personalities and offers what best for the product and

Senior High School Department

Citrouille Nuggets
Page | 19
 MANUEL S. ENVERGA UNIVERSITY FOUNDATION CANDELARIA, INC.
Quezon, Philippines

to the business and to ensure the quality of everyone that involves in the business of Citroulle

Nuggets.

Senior High School Department

Citrouille Nuggets
Page | 19