Republic of the Philippines

POLYTECHNIC COLLEGE OF BOTOLAN

(Formerly Botolan Community College)
Botolan, Zambales
E-mail: polytechniccollegeofbotolan@gmail.com
Website: pcbzambales.com
Contact number: 0949-155-3113

INFORMATION AND COMMUNICATIONS TECHNOLOGY PROGRAM

STUDENT LEARNING MODULE (SLM)

COURSE ENG 1 – Purposive Communication

SEMESTER & YEAR 1st Sem 2020-2021
YEAR LEVEL 1
MODULE No. PR-WK-06
LESSON The Principles of Professional Communication
MODULE MODEL 5Es
NO. OF PAGES 3

INSTRUCTOR Ecilyn Montenegro

ID 21-031
EMAIL ecilynmontenegro@pcbzambales.com
DATE SUBMITTED

NOTE
Do not write anything on this module. Use separate paper for your answers.

1ST SEMESTERA.Y. 2020- 2021 ENG 1 – PURPOSIVE COMMUNICATION

 PURPOSIVE COMMUNICATION

UNIT II CHAPTER 1: Corporate Culture and Communication

Lesson 1: The Principles of Professional Communication

I. Intended Learning Outcomes

At the end of the lesson, the student will be able to:
 Describe the purpose and features of professional communication;
 Recognize the principles that guide professional communication and the importance of appropriate language in
maintaining professionalism.

ENGAGE

“People use language differently based on the social situation that they in.”

Guide Questions:

1. What is the meaning of the quotation given above?

2. What are the most important ideas and values embedded in the quote?

EXPLORE

Guide Questions:

1. What is professional communication?

2. Why is professional communication important?

EXPLAIN

Lesson 1: THE PRINCIPLES OF PROFESSIONAL COMMUNICATION

Corporate Culture and Professional Communication

The purpose of academic writing is to generate new knowledge in a particular academic branch, the purpose of
professional communication is to get something done with-or within-an organization. The writer’s knowledge of the subject
also differs in these two types of writing. Someone who writes a technical or professional report or proposal may know more
about the subject than the intended reader or audience. Moreover, this audience often consists of more than just one
person; often several people with differing technical backgrounds will read memos, letters, emails, resumes, and other
professional documents. In professional writing what matters more is the “clear and simple organization of ideas in a format
that meets the needs of busy readers” (Pfeiffer, 2013).

Locker and Kienzler (2013), in Business and Administrative Communication, further illustrate the stylistic
differences between the language used in conversations, traditional research papers, and professional writing.

The conversational style, used in speech and informal writing, uses short, simple words, slang expressions, and
contractions. It has a friendly and personal tone, uses the first- or second-person perspective, and can contain references to
personal experiences. Incomplete sentences may be used, and paragraphing may be illogical or absent.

The traditional term-paper style, in contrast, is more formal. It features many abstract, academic, or technical
terms, and few or no contractions. There is no effort to make the style friendly; in fact, first- and second-person pronouns
such as “I,” “We,” and “You” are used minimally, and “one” may be used as a substitute for these. Sentences and

PR-WK-06 ENG 1 – PURPOSIVE COMMUNICATION 1

paragraphs tend to be long in this style, and there is attention paid to the use of Standard Edited English and the visual
impact of the written text.

The professional style has features in between the first two mentioned styles. The writing is meant to sound
conversational. Short and simple words may be used, as well as occasional contractions, but local expressions and slang
are avoided. There is an attempt to sound friendly in this style and to make a personal connection with the reader via the
use of personal pronouns. Sentences and paragraphs tend to be short, but Standard Edited English is used, and attention is
paid to the professional document’s visual impact.

ELABORATE

Professional Purpose

All kinds of professional writing have specific purposes related to the workplace setting. One purpose is to record
important workplace information, for example, via minutes of a meeting, secretarial notes, and official documentation of
proceedings. Another purpose is to give or ask for information from people within the company via memos, outside the
company via business letters, or either of the two via professional reports. Another purpose is to persuade readers to take
action-pay a fee, buy something, accept changes, give someone a job, etc.; this purpose can be seen in professional
proposals, marketing or promotional materials, and job application letters.

A professional document may also be written with all three purposes in mind, such as in a resume, which records a
person’s akills and professional achievements, gives information about these, and persuades a prospective employer to hire
him or her based on these. One additional purpose tied to the third is to build an individual or company’s positive image to
establish rapport-essentially to build a goodwill.

Audience of Professionals

Professional writing targets a specific audience, sometimes reader, sometimes multiple readers. What is important
is to consider the level of knowledge of the single reader of the audience.

The audience may be a homogenous; a group of people with the same level of technical knowledge.

When writing for a specific discourse community of professionals, like lawyers, engineers or architects, the writer
may use technical terms that are familiar to the readers without having to apply what these mean.

When the audience is not homogenous, or consists of members with differing technical backgrounds, the writer
should aim for diction or word choices that will be understood by everyone.

Summary

THE PRINCIPLES OF PROFESSIONAL COMMUNICATION

Corporate Culture and Professional Communication

- The purpose of academic writing is to generate new knowledge in a particular academic branch, the purpose of
professional communication is to get something done with-or within-an organization.
- It illustrate the stylistic differences between the language used in conversations, traditional research papers, and
professional writing.

Professional Purpose
- to record important workplace information
- to give or ask for information from people within the company
- to persuade readers to take action-pay a fee, buy something, accept changes, give someone a job

Audience of Professionals
- Professional writing targets a specific audience, sometimes reader, sometimes multiple readers

PR-WK-06 ENG 1 – PURPOSIVE COMMUNICATION 2

 EVALUATE

I. TRUE OR FALSE. Read each statement carefully. Write TRUE if the statement is correct and FALSE if the
statement is incorrect.
1. Professional writing targets a specific audience.
2. When the audience is not homogenous, they have the same level of technical knowledge.
3. When the audience is homogenous, they differ in technical backgrounds.
4. The conversational style is used in speech and informal writing.
5. The purpose of academic writing is to generate new knowledge in a particular academic branch, the purpose of
professional communication is to get something done with-or within-an organization.
6. The writer’s knowledge of the subject differs in the types of writing.
7. When writing for a specific discourse community of professionals, the writer may use technical terms that are familiar to
the readers without having to apply what these mean.
8. The professional style is meant to sound conversational.
9. The traditional style has an attempt to sound friendly.
10. The conversational style is used in formal writing.

II ENUMERATION. Enumerate the following:

a. Stylistic Differences of Language
b. Professional Writing Purposes

References:

1. Santos, M. & Uychoco M. (2018). Communication for Society: Purposive Communication, 1st ed. Sampaloc, Manila: REX
Book Store, Inc.

2. Wakat, G. S. et al. (2018). Purposive Communication, Quezon City, Metro Manila: Lorimar Publishing, Inc.

PR-WK-06 ENG 1 – PURPOSIVE COMMUNICATION 3