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  • Lazada Case Study

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    Briliana Nana
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    Lazada, an e-commerce platform in Southeast Asia, saw increased demand for personalized marketing campaigns during the COVID-19 pandemic. They needed to produce 2,500 creative variants for a promotion in less than 2 weeks while maintaining brand consistency. Using Celtra's creative automation platform, Lazada was able to generate 2,500 variants across 10 templates in fewer production hours, requiring 80% less manual work. This allowed them to accelerate their speed-to-market and scale creative output.

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    Lazada, an e-commerce platform in Southeast Asia, saw increased demand for personalized marketing campaigns during the COVID-19 pandemic. They needed to produce 2,500 creative variants for a promotion in less than 2 weeks while maintaining brand consistency. Using Celtra's creative automation platform, Lazada was able to generate 2,500 variants across 10 templates in fewer production hours, requiring 80% less manual work. This allowed them to accelerate their speed-to-market and scale creative output.

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    © All Rights Reserved
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    18 views2 pages

    Lazada Case Study

    Uploaded by

    Briliana Nana
    Lazada, an e-commerce platform in Southeast Asia, saw increased demand for personalized marketing campaigns during the COVID-19 pandemic. They needed to produce 2,500 creative variants for a promotion in less than 2 weeks while maintaining brand consistency. Using Celtra's creative automation platform, Lazada was able to generate 2,500 variants across 10 templates in fewer production hours, requiring 80% less manual work. This allowed them to accelerate their speed-to-market and scale creative output.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Lazada

    Case Study

    Lazada
    Success Story
    How one of the leading eCommerce platforms
    in Southeast Asia transformed their marketing
    campaigns with Creative Automation.

    Growing Demand
    for Creative Output
    Lazada ran a birthday promotion
    campaign with storewide flash deals that
    included multiple vouchers and discounts.
    The boom in e-commerce amid the
    COVID-19 pandemic pushed them to run
    more personalised campaigns and pump
    up their creative variants in the market.
    To scale creative output and accelerate
    speed-to-market, Lazada recognized a
    need to make a transformative shift.
    Requirements:

    1. Produce 2,500 creative variants

    2. Spend less than 2 weeks on


    creative production

    3. Maintain brand consistency


    across design concepts

    Are you interested in driving growth with your creative assets?


    Get in touch with Celtra today - Celtra.com
    “If we had to build 2,500 creatives manually,
    we'd need three times more production hours
    to complete the project. Celtra was the perfect
    solution to achieve scale and production
    efficiency while maintaining brand control.”
    Carlos B., Graphic Designer, Lazada PH

    Accelerating
    Speed-to-Market
    With Celtra

    3X
    fewer production hours

    2,500
    creative variants built
    over 10 templates

    80%
    less manual work

    Are you interested in driving growth with your creative assets?


    Get in touch with Celtra today - Celtra.com

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