Holy Name University

City of Tagbilaran
College of Arts and Sciences
Subject: ACC 116
Prepared by: Fe R. Janiola, Ph.D.
ACTIVITY SHEET No. ____

Name: May Jovi A. Jala Date: 11/29/2021

Course & year: BSA - 2 Score: __________
Skills/Exercise/Drill Summative Performance Task

Suppose Burger King has run a major advertising campaign in the hope of increasing monthly
sales. To investigate the effectiveness of this campaign, Burger King randomly selected 7
restaurants and recorded the monthly sales before and after the advertising. The following data
represents this sales figures in Philippine peso.
Before 1123 1122 1145 1156 1160 1134
After 1150 1110 1160 1170 1180 1150

Problem Statement

Is there a significant increase of monthly sales before and after the advertising campaign?
Hypotheses:

Ho: There is no significant increase of monthly sales before and after the advertising campaign.

Ha: There is a significant increase of monthly sales before and after the advertising campaign.

Choice of Test Statistics

: T-test of correlated samples,

t-Test: Paired := 0.05for Means
Two Sample
t-value
Variable 1 Variable 2
x́
t= where
Meanx́=mean difference SDd =SD of the
1140difference N =number of cases
1153.333333
SDd Variance 266 586.6666667
√n Observations 6 6
ComputationPearson Correlation 0.855618518
Hypothesized Mean Difference 0
df 5
t Stat -2.457180467
P(T<=t) one-tail 0.028713612
t Critical one-tail 2.015048373
P(T<=t) two-tail 0.057427224
t Critical two-tail 2.570581836
t-value = -2.45 or -2.46

p-value = 0.028 or 0.029

Decision rule & Findings

Decision rule: Reject Ho if level of significance ()  p-value

Findings: (0.05)  p-value (0.028)

Decision

Reject the null hypothesis

Interpretation

There is a significant increase of monthly sales of Burger King before and after advertising campaign.
Therefore, after the advertising campaign of Burger King, it increases its sales monthly.

Conclusion

Advertising campaign is one of the effective ways of promoting business products which will help
increase sales. Through advertising campaign, business like King Burger would really boost its profits
and sale.

Implication
The King Burger will increase more its sales monthly if they will continue to promote its products
through advertising campaigns. The more they run major advertisements the more they increase their
sales in the future.