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BSOA 4B Project Management Paper 2 Group 1
BSOA 4B Project Management Paper 2 Group 1
PAPER II
In
PROJECT MANAGEMENT
(OMP 413)
Prepared by:
Group 1
BSOA 4B
BARCOMA, JEVALYN
BARROSA, CARLO
BARTOLOME, RONALYN
BASILIO, KAREN
CABRILLAS, RACHEL
CAGNAN, PAULO
Prepared to:
Prof. Rose Anna L. Refuerzo, DM
Subject Professor
I. ISSUE/OPPORTUNITY IN SAN MIGUEL CORP.
San Miguel Corporation is no doubt one of the oldest and largest companies in the
Philippines. In its 100-year history, it has established a clear leadership position in the
Philippine beer industry, as well as having made successful forays into other related and
unrelated product areas. The company’s success proves their strength, capabilities and
resources that can leverage to build a sustainable competitive advantage in the
marketplace. Despite being in the top spot in beer industry, the said corporation also
encounter some issues and circumstances which lead them in creating new opportunities.
Like, Managing Regulations and Business Environment where San Miguel operates in an
environment where it faces numerous regulations and government diktats. In International
business, Risk management areas, the firm needs to navigate environment by building
strong relationship with lobby groups and political network. Next, the E-Commerce and
social media Oriented Business Models where E-commerce business model can help
San Miguel to tie up with local suppliers and logistics provider in international market.
Social media growth can help San Miguel to reduce the cost of entering new market and
reaching to customers at a significantly lower marketing budget. It can also lead to crowd
sourcing various services and consumer-oriented marketing based on the data and
purchase behavior.
Another is the Increasing Standardization where SMC Succession can leverage
this trend to reduce the number of offerings in the market and focus the marketing efforts
on only the most successful products. Lastly the Control Measures for COVID-19
Pandemic; the global pandemic and the wide-scale economic disruption caused by the
lockdown has changed operation of the SM. The Covid-19 crisis disproportionately
affected SMS’s workers, multiplying the burden on daily wage earners. The pandemic's
impact on businesses brought a pressing issue to San Miguel Corporation. It has become
one of the most challenging periods in our nation’s history and this time, this can reduce
the potential of success of SMC Succession.
Grid Analysis: Showing Unweighted and Weighted Assessment of How
Issues/Opportunities Satisfies each factor
Figure 1: Unweighted Assessment of How Each Issue Satisfies Each Factor
Most
Customer
Factors: Pressing Cost Sustainability Total:
Care
Matter
Weights:
Managing Regulations
and Business 1 0 2 2
Environment
E-Commerce and Social-
media Oriented Business 0 2 1 2
Models
Increasing
2 0 0 2
Standardization
Control Measures for
3 4 5 4
COVD-19
As you can see in the table, it appears that the Control Measures for COVID-19
is the most pressing issue that needs to be address.
II. PROPOSED ALTERNATIVE COURSES OF ACTION WITH DESCRIPTIONS
Table 1: Multicriteria Analysis Table
Criterion 5
Criterion 1 Criterion 2 Criterion 4
Criterion 3 rating
rating rating rating
rating Average
(Cost of (Customer rating
(Feasibility of (Eases in
(Sustainability) relation and
Implementation) Implementation) Coordination)
satisfaction)
Alternative 1
Differentiation
8 9 10 8 10 9
Strategy
Alternative 2
Centralized 8 10 9 8 10 9
Digital
Management
System
Alternative 3
Cross- 6 7 9 8 10 8
functional
response
Strategy
Alternative 4
Production 7 7 6 5 8 6.6
and
Distribution
strategy
Ratings: 1–2 = very low, 3–4 = low, 5–6 = medium, 7–8 = high, 9–10 = very high
Table 2: Multicriteria Analysis (with Weighted Criteria)
Criterion 5
Criterion 1 Criterion 2 Criterion 4
Criterion 3 rating
rating rating rating
rating Average
(Customer rating
(Feasibility of (Cost of (Eases in
(Sustainability) relation and
Implementation) Implementation) Coordination)
satisfaction)
Alternative 1
.30 .20 .15 .15 .20
Differentiation
Strategy
Alternative 2
Ratings: 1–2 = very low, 3–4 = low, 5–6 = medium, 7–8 = high, 9–10 = very high
As with other industries, the food and beverage sector
are feeling the impact of the coronavirus outbreak in a
number of ways. COVID-19 jolted the consumer-packaged
goods industry in ways that neither retailers nor
manufacturers were prepared for.
The global pandemic and the wide-scale economic disruption caused by the lockdown
has changed the world. The Covid-19 crisis disproportionately affected millions of
Filipinos living below the poverty line, multiplying the burden on daily wage earners and
those already struggling to make ends meet. The pandemic's impact on businesses
brought a pressing issue to San Miguel Corporation. It has become one of the most
challenging periods in our nation’s history.
Between a spike in demand and disrupted and distracted workforces, there are
some unique challenges confronting the consumer-packaged goods industry, particularly
the food and beverage companies during this pandemic outbreak. To help navigate this
trying time, we have mounted alternatives to deal with the possible responses to the
current crisis. Some of the many advices we have compiled are:
• Differentiation Strategy
• Centralized Digital Management System
• Cross- functional response Strategy
• Production and Distribution Strategy