Printed Pages – 4 (2)

Why do the Research organization of different

I-1221 firms are differ ? Can you suggest any such
M.Com. (Previous/Final) Examination, 2020 common form of organization which can be
Group - A, Optional adopted by every kind of firm ?

Paper - IV FkeâeF& - II / Unit - II

Q. 2. MeesOe ØejÛevee keâer efJeJesÛevee keâerefpeS~ efJeheCeve MeesOe ceW ØejÛevee
MARKETING RESEARCH
keâer keäÙeeW DeeJeMÙekeâlee nesleer nw ?
Time Allowed : Three Hours
Explain Research Design. Why do we need a
Maximum Marks : 100
research design in Marketing Research ?
Minimum Pass Marks : 36
DeLeJee / Or
veesš : ØelÙeskeâ FkeâeF& mes Skeâ ØeMve keâjvee DeefveJeeÙe& nw~ meYeer ØeMveeW kesâ
efšhheCeer efueefKeS :
Debkeâ meceeve nQ~
(De) MeesOe ØemleeJe
Note : One question from each unit is compulsory. All
(ye) ØeÙeesieelcekeâ MeesOe ØejÛevee
questions carry equal marks.
Write notes :
FkeâeF& - I / Unit - I
(a) Research Proposal
Q. 1. efJeheCeve MeesOe keäÙee nw ? Fmekesâ cenlJe SJeb #es$e mecePeeFÙes~
W hat is Marketing Research ? Explain its (b) Experimental Research Design

importance and scope. FkeâeF& - III / Unit - III

DeLeJee / Or Q. 3. efvejer#eCe efJeefOe keäÙee nw ? Fme efJeefOe kesâ iegCe–oes<eeW keâe JeCe&ve
efJeefYevve heâceex kesâ MeesOe mebie"veeW ceW efYevvelee keäÙeeW nesleer nw ? keâerefpeS~
keäÙee Deehe Ssmee meeceevÙe ™he Øemlegle keâj mekeâles nQ pees ØelÙeskeâ What is observation method ? Explain the merit

Øekeâej keâer heâce& ceW DeheveeÙee pee mekeâlee nw ? and demerits of this method.

I-1221 P.T.O. I-1221

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DeLeJee / Or ‘In an advertising research media is important, but

‘Devegheele hewceevee’ SJeb ‘mece–Deblejeue hewceevee’ keâes mecePeeFÙes~ the problem of its selection is complicated’. Discuss

Explain ‘Ratio Scale’ and ‘Equal Interval Scale’. the problem in media selection in detail.

FkeâeF& - IV / Unit - IV DeLeJee / Or

Q. 4. ‘efveoMe&ve efJeYeüce’ SJeb ‘iewj efveoMe&ve efJeYeüce’ ceW Deblej mhe° keâerefpeÙes~ efvecve keâes mecePeeFÙes :
iewj efveoMe&ve efJeYeüce kesâ keäÙee keâejCe nQ ? (De) ØeefleJesove ØemlegleerkeâjCe
Distinguish between ‘sampling errors’ and ‘non- (ye) efJe›eâÙe MeesOe
sampling errors’. What are the reasons of non- Write notes :
sampling errors ? (a) Report Presentation
DeLeJee / Or (b) Sales Research
efvecve keâes mecePeeFÙes :
(De) meJex#eCe efJeYeüce
(ye) efveoMe&ve ØejÛevee ——
Explain the following :

(a) Survey Error

(b) Sampling Design

FkeâeF& - V / Unit - V
Q. 5. ‘efJe%eeheve MeesOe ceW ceeOÙece cenlJehetCe& neslee nw, efkeâvleg Gmekeâe
ÛegveeJe peefšue neslee nw~’ ceeOÙece ÛegveeJe keâer mecemÙee keâe efJemleej
mes JeCe&ve keâerefpeÙes~

I-1221 P.T.O. I-1221 800

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