Printed Pages – 4 (2)

J-1220 DeLeJee / Or
M.Com. (Previous/Final) Examination, 2021 Iejsuet efJeheCeve yeveece Devleje&°^erÙe efJeheCeve hej efJemleej mes efJeJesÛevee
COMMERCE keâerefpeS~
(Optional)
Discuss in detail Domestic Marketing Vs.
Group - A
International Marketing.
Paper - III
(International Marketing) FkeâeF& - II / Unit - II
Time Allowed : Three Hours Q. 2. Devleje&°^erÙe efJeheCeve JeeleeJejCe efkeâmes keânles nQ ? Devleje&°^erÙe
Maximum Marks : 100
efJeheCeve JeeleejCe kesâ yee¢e IeškeâeW keâer efJeJesÛevee keâerefpeS~
Minimum Passing Marks : 36
What is International Marketing Environment ?
veesš : meYeer heeBÛe ØeMveeW kesâ Gòej oerefpeS~ ØelÙeskeâ FkeâeF& mes Skeâ ØeMve
Discuss the external factors of International
keâjvee DeefveJeeÙe& nw~ meYeer ØeMveeW kesâ Debkeâ meceeve nQ~
marketing environment.
Note : Attempt all the five questions. One question from each
DeLeJee / Or
unit is compulsory. All questions carry equal marks.
Devleje&°^erÙe efJeheCeve ceW DeeefLe&keâ, meebmke=âeflekeâ, jepeveereflekeâ SJeb
FkeâeF& - I / Unit - I
keâevetveer JeeleeJejCe efkeâme Øekeâej ØeYeeJe [euelee nw ? mecePeeFS~
Q. 1. Devleje&°^erÙe efJeheCeve mes Deehe keäÙee mecePeles nQ ? Fmekeâer Øeke=âefle
How does economic, cultural, political and legal
SJeb DeeJeMÙekeâlee keâe JeCe&ve keâerefpeS~
What do you understand by International Marketing ? environment affect international marketing ?

Describe its nature and need. Explain.

J-1220 P.T.O. J-1220

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FkeâeF& - III / Unit - III DeLeJee / Or
Q. 3. efJeosMeer yeepeej keâer henÛeeve mes keäÙee DeLe& nw ? meeceevÙe efJeMues<eCe JewÙeefkeälekeâ efJe›eâÙe keäÙee nw ? Devleje&°^erÙe efJeheCeve ceW JewÙeefkeälekeâ
SJeb efJeMes<e efJeMues<eCe keâer JÙeeKÙee keâerefpeS~ efJe›eâÙe kesâ keâewve mes lejerkesâ nQ ?
What is the meaning of identifying foreign market ? What is personal selling ? What are the methods

Discuss general analysis and specific analysis. of personal selling in international marketing ?

DeLeJee / Or FkeâeF& - V / Unit - V

hewkesâefpebie efveCe&Ùe mes Deehe keäÙee mecePeles nQ ? Skeâ DeÛÚs hewkesâpe keâer Q. 5. efJeheCeve metÛevee ØeCeeueer mes keäÙee DeeMeÙe nw ? Skeâ ØeYeeJeer efJeheCeve
efJeMes<eleeSB yeleeFS~ metÛevee ØeCeeueer keâer efJeMes<eleeSB keäÙee nQ ?
What do you understand by Packaging Decision ? What is meant by marketing information system ?

Explain characteristics of a good package. What are the characteristics of an effective

FkeâeF& - IV / Unit - IV marketing information system ?

Q. 4. efvecveefueefKele hej efšhheCeer efueefKeS : DeLeJee / Or

(De) Iejsuet SJeb Devleje&°^erÙe efJe%eeheve ceW Deblej efJeheCeve kesâ meeceeefpekeâ, veweflekeâ SJeb JewOeeefvekeâ henuegDeeW keâer efJeJesÛevee
(ye) Devleje&°^erÙe efJe%eeheve DeefYeÙeeve keâer jÛevee keâerefpeS~
Write notes on the following : Discuss social, ethical and legal aspects of

(a) Difference between domestic and international marketing.

advertising.

(b) Design of International advertising campaign. ——

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