[2]

Roll No. ........................... Total Printed Pages - 4 What is business communication and also discuss the
factors responsible for the growing importance of
business communication in modern time.
F-3004  / OR

B.Com. (Part I) Examination, 2022

(New Course)
(Group - I) What is SWOT Analysis? What are its main
PAPER SECOND components? How it is useful in business?
BUSINESS COMMUNICATION
II / Unit - II
Time : Three Hours] [Maximum Marks:75
2. 

  
What do you mean by formal and informal communi-

cation? Distinguish between formal and informal
Note : Attempt all the five questions. One questions communication.
from each unit is compulsory. All questions
 / OR
carry equal marks.

I / Unit - I 

1.  What do you mean by Group discussion? Explain the

 purpose and advantages of a group discussion.

P.T.O. F- 3004
 [3] [4]

III / Unit - III  / OR

3.  
 
Explain the main characteristics of an effective What is meant by Survey? Describe the process of
business letters. Describe the structure of a business conducting survey.
letter.

 / OR V / Unit - V

 5.    

 
 What is non-verbal communication? Explain its fac-
You have shifted your business office to some other tors and types.
good locality. Write a circular letter to your customers  / OR
for this change.

IV / Unit - IV 
What is E-commerce? What are its forms? Is it safe
4. 
the viewpoint of business? Explain.


What is oral presentation? What are the principles of
oral presentation? Explain different factors which
effects presentation.

F- 3004 P.T.O. F- 3004