MEDIA

PORTFOLIO

AEON MALL Hai Phong

TABLE OF CONTENT

PRESS RELEASE ……………………….……………………………………..2

BACKGROUNDER ……………………………………………………………5

KEY MESSAGES ………………………………………………………….….8

PITCH EMAIL ………………………………………………………………….9

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 AEONMALL VIETNAM Co., Ltd

AEON VIETNAM Co., Ltd

Hai Phong - May 9th, 2020

PRESS RELEASE
Introducing "Japanese standard" shopping space to the people in Le Chan, Hai
Phong. AEON's first mall in Hai Phong city. "AEON MALL Hai Phong" Grand
Opening in October

Hai Phong, Vietnam - AEON MALL Hai Phong, the 3rd shopping mall in the
Northern of Vietnam by AEONMALL VIETNAM Co., Ltd., will anticipate opening in
October,2020.

This new mall is located in Le Chan district of Hai Phong, an area of high growth
which boasts a bustling population. With multiple high-end apartments and villas
projects lining up, this is an area where we can expect further growth in the
population. In addition, the project has provided job opportunities for more than
2000 workers in Hai Phong city.

AEON's goal in Hai Phong is to introduce Hai Phong people about AEON's brand,
products, quality and "Japanese shopping experience"; attract the attention of
Hai Phong people to visit and shop at AEON MALL.

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Special points of Aeon Mall Hai Phong:
- Japanese department store and supermarket in Vietnam where customers can
experience "one-stop shopping center". AEON MALL is a destination with
thousands of purposes, where customers can easily shop for all kinds of diverse
and attractive products such as food, home appliances, fashion, electronics. The
products are arranged into 3 floors depending on the needs of customers:
• 1st floor: Supermarket area includes fresh food, dry food, essential products
in daily life, cosmetics, etc. DELICA buffet cuisine is a combination of
Japanese and Vietnamese cuisine with dishes such as sushi, ramen,
takoyaki, Pho. In addition, AEON coffee area offers drinks such as coffee,
milk tea, smoothies to help shoppers relax and enjoy the shopping
experience at AEON.
• 2nd floor: Including fashion products for men and women, accessories,
shoes, backpacks, wallets, bags. Cosmetics, perfumes and jewelry are also
indispensable items in this 2nd floor area.
• 3rd floor: Here customers can experience the procurement of consumer
electronics, furniture, stationery and children's areas.
- There are also Japanese-style brands such as:
• Daiso Store: selling Japanese-style products of the same price.
• Glam Beautique General Store fully meets the needs of health care and
beauty for customers
• Home Cordy - AEON's private brand with household products, blankets,
sheets, pillows.
- More enjoyable digital experience
• LED screen system is arranged throughout the shopping center including
digital banners, digital signages. These screens not only provide information
about the mall that changes with the seasons but also provide a more
convenient and enjoyable shopping experience for customers. Moreover,
the electromagnetic boards are arranged next to the escalator to help
customers easily visit shopping.
• Smart parking helps customers find parking lot and avoid congestion.

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AEON MALL is committed to bringing comfortable experiences to valued
customers. Moreover, AEON MALL is not only a shopping mall that simply
provides goods and services, but also enhances the quality of life and creates a
comfortable space where customers can shop comfortably. At the same time,
AEON MALL also wants to become a friendly shopping mall to people and
environment.

CONTACT
Ho Sen - Cau Rao 2 Street, Kenh Duong Ward and Vinh Niem Ward, Le Chan
District, Hai Phong City, Vietnam
phongtruyenthong@aeon.com.vn
Tel: (84-24) 3944 9815
Fax: (84-24) 3944 9816

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CONTACT:
Head office: 30 Bo Bao Tan Thang, Son
Ky Ward, Tan Phu District, Ho Chi Minh
City.
Tel: (028) 6288 7711
Hotline: (033) 217 9797
Email: contact@aeon.com.vn

BACKGROUNDER

AEON background
AEON is one of the oldest retailers in Japan with a long history of 250 years. In
Vietnam, AEON Vietnam has officially operated since 2009 with 5 general
department stores and supermarkets (Department of Insurance and Insurance) in
Ho Chi Minh City, Binh.Duong and Ha Hoi. In October 2020, AEON plans to open a
new shopping center in Hai Phong.
During its operation, AEON Group maintains an unaltered commitment to always
set the criteria of "Customer first". The basic principle of AEON Group is towards a
prosperous, stable and peaceful society through retail activities. With that
responsibility, AEON Group has gained customers' trust as well as expanded
business activities not only in Japan but also in other countries in Asia for a long
time.

About campaign
• To build the image of AEON MALL brand to customers in Hai Phong, it is
necessary to build big ideas and concepts throughout:
• AEON MALL is a Japanese brand; customers always experience good
shopping with good quality.

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 • Shopping mall in the style of "one-stop shopping center" gives customers a
new shopping experience different from traditional shopping. Shoppers will
have access to many industries in the same convenient and convenient
shopping campus.
• At AEON MALL, customers will always experience human-friendly and
environment-friendly shopping.

Communication plan
- 1st stage - PRE-OPENING: developing digital online and offline (OOH)
• Online: Facebook, Social Community (Foody, Food channel), KOL,
influencer, Zalo, SMS
• Offline: Street banner, LCD, Bus wrapping
• Update the information about Opening Day on AEON's social networks:
introduce about AEON, products, items, services, update the activities,
opening, incentives before and after Opening Day
• Visual Ads: developing brochures introducing AEON (video introduction of
shopping mall campus, advertising posters Opening Day)
• Digital marketing: Game, contest: participants have to like and share post,
fanpage and write about AEON to get a special gift on Opening Day
• Billboard, poster, elevator poster

- 2nd stage - OPENING DAY

• Opening promotion takes place within 5 days of the Grand Opening
• Purchase program in exchange for a voucher or coupons
• Redeem bill for gifts to stimulate customers' purchases:
• Orders that qualify for the purchase will receive a lucky spin bonus for
valuable products such as phones, overseas trips or coupons for the next
shopping purchase.

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- 3rd stage - POST-OPENING
• Focus on online channels, increase interaction with online customers:
update on social network about new events, new promotion.
• Building a buying habit at AEON MALL: coupons
• Put offline customers to online: Chekin receives gifts: customers who check
in with backdrop will receive gifts such as phone cards, keychains, coupons

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KEY MESSAGE

AEON MALL Hai Phong - brings you to modern Japanese shopping space

AEON MALL Hai Phong - Friendly shopping - people friend, eco friend.

Great relaxing shopping space for family - 1 destination, many choices

New shopping experience, connecting the needs of all ages

A suitable destination not only for shopping but also to experience the new
Japanese culture

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PITCH EMAIL
Dear N,
How is your day? Hope it's all well.
My name is Phuong Nhi - a communications officer at AEON MALL. I'm getting in
touch with the hope of sending you a notification about AEON MALL.
In the upcoming October of 2020, AEON MALL is expected to officially open a new
shopping center in Hai Phong city. This is the 3rd shopping center of AEON MALL
in the North and the 6th nationwide facility.
Coming to AEON MALL Hai Phong, customers will experience comprehensive
shopping with all essential items:
• Food, confectionery, fresh items
• Clothes, accessories, cosmetics
• Electronics, appliances, furniture, sports accessories.
Before OPENING DAY, AEON MALL organizes game activities on Facebook fanpage
to receive promotion on OPENING day. Please visit the fanpage to join now and
receive attractive gifts offline.
Besides, on the opening day of AEON MALL there are many discounts for hot
items from Japan such as Daiso, Glam Beautique, TopValu. I hope that you will not
miss out this chance and come to AEON MALL Hai Phong 's Opening Day and have
memorable shopping experiences.
Thank you for reading this notification. Wish you an energetic week!
Sincerely,
Phuong Nhi

AEON MALL Communicator

Email: ngphnhi2105@gmail.com
Phone: 0917543726

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MEDIA LIST
Name Office Phone Email Link
Vu Bao 098542452 cuongttxvn@gmail.com https://baotintuc.vn/
Xuan Tin 2
Cuon Tuc
g
Nguy Bao 250452228 minhphuongvnn@gmai https://congly.vn/
en Cong 8 l.com
Trung Ly
Dun
Nguy Bao 211015222 khackienktdl@gmail.co http://kinhtedothi.vn/
en Kinh 22 m
Khac Te do
Kien thi
Hoan DN 025413962 Vla.tpo@gmail.co, https://doanhnhanvathuonghieu.
com.vn/
g Thuo 44
Minh ng
Van Hieu
Nguy VN 461616464 kinhhoacpv@gmail.co https://www.vnmedia.vn/
en Medi 6 m
Tuyet a
Mai
Luu Gia 461464646 doanhoabdl@gmail.co http://giadinhvatreem.vn/
Hiep dinh m
tre
em
Lan Lang 445476761 hoainamlangviet@gmai http://langvietonline.vn/
Anh Viet 6 l.com
Dang Doan 545577441 thuphuonptt@gmail.co https://doanhnghiepvn.vn/
Tu h 1 m
Nghie
p VN
Kim Bao 77775170 huongttven@gmail.co https://baodautu.vn/
Thoa Dau m
Tu

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