Prof. Madya Ir. Dr.

Norhana Arsad

Department of Electrical, Electronic & Systems Engineering

Faculty of Engineering & Built Environment

Email: noa@ukm.edu.my
Course Objectives
 Able to identify concepts and analyse innovative
product in entrepreneurship;
 Able to conduct pitching in terms of the concept and
practice of entrepreneurship;
 Able to prepare and present a business plan;

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Course Synopsis
This course aims to guide students to design the
establishment of business. It provides expertise to review
and apply the external factors that affect the business.
Factors are applied from the inner corner through four
business functions (finance, marketing, production and
human resources). This course synthesizes the skill to
produce a business plan through a pitching to potential
financiers and investors. Students are taught to build a
business plan based on knowledge and experience about
the economic environment and the exploration of
business opportunities.

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 Lecturers
1. Prof Dr Prof Dr Dzuraidah Abd Wahab (DAW)
Email: dzuraidah@ukm.edu.my

2. Assoc Prof Ir Dr Norhana Arsad (NOA)

(Coordinator)
Email: noa@ukm.edu.my

3. Assoc. Prof. Sr Dr Norngainy Mohd Tawil (NMT)

Email: norngainy@ukm.edu.my

4. Dr Nizaroyani Saibani (NS)

Email: nizar@ukm.edu.my

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Calendar 2021/2022 *
1. Oct 11 – Oct 2. Oct 18 – 3. Oct 25 – 4. Nov 1 – 5. Nov 8 –
17 Oct 24 Oct 31 Nov 7 Nov 14

Introduction Self-learning Idea Product Gap Scope of

(NS) (NS) Technology
NoA (NS)

6. Nov 15 – 7. Nov 22 – Nov 29 – 8. Dec 6 – 9. Dec 13 –

Nov 21 Nov 28 Dec 5 Dec 12 Dec 19

Protype Profiling and MID - SEM IP & Risk

Development SWOT BREAK Commercial Management
(NMT) (NMT) (NoA) (MZO)

10. Dec 20 – 11. Dec 27 – 12. Jan 3 – 13. Jan 10 – 14. Jan 17 –
Dec 26 Jan 2 Jan 9 Jan 16 Jan 23

Investment Business Model Presentation Presentation

Attraction & Canvas Business Plan (NoA & NS) (NMT & MZO)
Communication (NOA) (NMT)
Technique
(MZO)
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Teaching Plan
WEEK DATE HPK TOPIC(S) INSTRUCTOR(S)

1 13 Okt 2020 Registration Cesmed

2 20 Okt 2020 HPK1 Introduction PM Ir Dr Norhana Arsad

3 27 Okt 2020 HPK1 Ideation Dr Nizaroyani Saibani

4 3 Nov 2020 HPK1 Product Opportunity Gap Dr Nizaroyani Saibani

5 10 Nov 2020 HPK1 Technology Scope & Output Dr Nizaroyani Saibani

6 17 Nov 2020 HPK1 & 2 Prototype & Product Development PM Sr Dr Norngainy Tawil

7 24 Nov 2020 HPK3 Product Profiling & SWOT PM Sr Dr Norngainy Tawil

29 Nov – 6 Dec Mid-term break

8 8 Dis 2020 HPK3 Intellect Properties (IP) & Commercialization – webinar with MYIPO PM Ir Dr Norhana Arsad

9 15 Dis 2020 HPK1 Risk Management Prof Dr Dzuraidah Abd

Wahab

10 22 Dis 2020 HPK2 Technique on how to Attract Investors(Communication Technique) Prof Dr Dzuraidah Abd
Wahab

11 29 Dis 2020 HPK3 Business Model Canvas PM Sr Dr Norngainy Tawil

12 5 Jan 2021 HPK3 Business Plan PM Sr Dr Norngainy Tawil

13 12 Jan 2021 HPK3 Presentation (Group) PM Ir Dr Norhana Arsad

14 19 Jan 2021 HPK3 Presentation (Group) PM Ir Dr Norhana Arsad

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References:
Bessant, J. & Tidd, J. 2015. Innovation and Entrepreneurship. Edisi ke-
3. New York: Wiley.

Clayton M. Christensen. 2016. The Innovator's Dilemma: When New

Technologies Cause Great Firms to Fail (Management of Innovation
and Change). Harvard Business Review Press.

Abrams, R. 2017.Entrepreneurship: A Real-World Approach. 2nd Edition,

PlanningShop™.

Linwood, B. 2019. Elevator Pitch: A Novel. Kindle Edition.

Heidi M. Neck, Christopher P. Neck, and Emma L. Murray. 2020.
Entrepreneurship: The Practice and Mindset. 2nd Edition.

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Course Grading
 Assignment (Report): 40% (Group)
 Business Plan: 30% (Group)
 Pitching / Presentation: 30% (individual)
TOTAL =100%

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Important links
 ukmfolio
http://ukmfolio.ukm.my/
 UKM Library
www.ukm.my/library
 JKEES
www.ukm.my/jkees

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Assignment
 A group of 6 students will design and develop a prototype under theme of
“COVID-19”.
 Students need to showcase their product and write a report about the
innovation.
 The report must consist of:
 Introduction
 Market Research (Literature Review)
 Details of Product
 SWOT Analysias
 Development of Prototype (must showcase the protype)
 What type of IP can be applied?
 Technology used in the product
 Pictures of your product

 The report must submit by week 12 via ukmfolio with minimum page of 10.
 Students must present their innovation in week 14.

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