History- Qatar is an ancient country with a history of 50,000 years old.

" Qatar has a rich

historical heritage dating back to the prehistoric period and has been influenced by nomadic
tribes as well as regional empires (Limited, n.d.)". Its first civilization was Mesopotamia, and
over time, many civilizations have settled here and destroyed. With the ashes of many
civilizations, Qatar's modern-day has built. For its long-standing past, Qatar has always been a
central point of trade in the Gulf Region. Qatar was strongly connected by sea before discovering
oil and gas because its geographical location as a peninsula on the Persian Gulf offers it over 350
km of direct access to numerous production areas: fish, oyster beds, and much more.
Nevertheless, after discovering Qatar's oil and gas, the economy, business, trading routes,
everything has changed. Now, it is one of the most prominent and developed countries in the
whole world.

Before the discovery of oil and gas, Qatar was a low-economical country. Nevertheless, after the
discovery, Qatar's business has grown tremendously, and it has become one of the most
expensive and luxurious countries globally. Stepping from 19 to century to the 20th century,
Qatar has tremendously developed into a glorified country. Now Qatar is one of the CenterPoint
of business. Different multinational company and worldwide brands of cars, shoes, clothes,
foods, and many others are growing their business in Qatar.

People- Most of the citizens of Qatar are natives of the Arabian Peninsula. Through time
people from different tribes have settled here. Currently, Qatar has a population of around 2.6
million(approx.). The majority of Qatar's people are Sunni Muslims, but there are a minority of
other religions. The primary language of Qatar is Arabic, and English is the facto second
language. The people of Qatar are rich, and they like to buy and use expensive things. the Sheikh
and Emir are the wealthiest people in Qatar is a growing market for doing business, it is possible,
and it is an excellent choice to grow business here because most people here lead a luxury life. 
The demographic chart of Qatar's people is shown below.
Population Age structure Population growth Gender ratio
rate

 2,123,160 (July  0–14 years: 12.84%  2.27% (2017 est.)  at birth: 1.02
2014 est.) Qatar (male 158,702/female  9.56%: World male(s)/female
is the 146th 155,211) Bank (2009 est.)  0–14 years: 1.02
 15–24 years: 11.78%  3.58%: CIA male(s)/female
most populated
(male 203,703/female World Factbook  15–24 years: 2.42
nation. 84,323) (2014 est.) male(s)/female
 2,314,307 (July  25–54 years: 70.66%  2.11%: 2005–  25–54 years: 5.01
2017 est.) Qatar (male 2010 List by the male(s)/female
is the 143rd 1,439,364/female United Nations  55–64 years: 3.4
most populated 287,575)  1.55% (2020 est.) male(s)/female
nation.  55–64 years: 3.53%  65 years and over: 1.89
(male 66,561/female male(s)/female total
 2,444,174 (July
19,600) population: 3.39
2020 est.) Qatar  65 years and over: male(s)/female (2020
is the 143rd 1.19% (male est.)
most populated 19,067/female
nation. 10,068) (2020 est.)

Average life span Total fertility rate Religions Ethnic groups

(Life expectancy at
birth)

 Average: 79.4  2.08 children born  Islam 67.7%—  Qatari 12.10%

years per 1 female (2010 the majority  Indian 25.00%
 men: 77.2 years est.) (Qataris: 3.59 Salafi Sunni  Pakistani 4.80%
 women: 81.6 children/woman,  Hindu 13.8%  Iranian 1.50%
years (2020 Foreign nationals:  Christian 13.8%  Europeans 14%
est.) 1.75  Buddhist 3.1%
children/woman)
 1.88 children born
per 1 female (2020
est.)

(Wikipedia, Demographics of Qatar 2021)

Tone of communication- Communication is an essential matter for Qataris. When
someone is communicating with a Qataris, he/she must choose the right way of communication
to communicate with Qataris. Because "The spoken word carries far more weight in Qatar than
in many other countries. If you say you can or will do something, you must be prepared to carry
it through (Limited, n.d.)''.When negotiating with Qataris, you should always remain calm and
keep your voice to a level that will not offend (Limited, n.d.)". To gain trust and influence for the
business relationship, we have to choose the right communication tone to communicate with
them. and they are-
 Formal- Qatar or Qataris people like to talk informal tone when meeting with Sheikh or
Emir or any other higher society member. They also like to follow a formal tone in office,
business, and critical matters, especially royal and political functions.
 Informal- Qataris usually talk informally whenever they are having a conversation
between them or having a party. When they are expressing joy or sadness, they like to
communicate in an informal tone.
 Optimistic and Humorous- Qataris like intelligent people as they can understand the
meaning of a talk and make them part of the conversation. Qataris like optimistic and
humorous people also because they can explain a matter with confidence and make the
matter entertaining.
  Serious- Qataris talk serious tone whenever someone talks or does something against
their custom. Like-It is forbidden to talk with a woman if the woman is alone and the
male is alone too, when someone is talking about a person's status in society.

Attitude towards materialism- Attitude towards materialism shows the attachments

towards money and materials. Materialism is the that shows the only belief for physical materials
and believes that there is Spiritual life. No one can argue that Qatar is one of the countries whose
youth and older people are attracted to buy and use luxury products. Because, ''With 57,000
millionaires and 4,000 deca-millionaires in a population of 2.3 million, Qatar was ranked the
world's fastest-growing luxury market according to Ledbury Research's annual Global Luxury
Hotspots report (2013). According to Bain and Company's report, the Middle East's luxury goods
market is worth $8.5 billion. Qatar is the richest country globally with the highest gross domestic
product per capita ($97,967) and the highest percentage of millionaire households, 14.3 percent,
which contributes to the luxury market's growth, presenting market opportunities for luxury
brand owners'' (Farrag, 2017, p.393). Qatar is a marketplace for business and to launch a new
product in their market because the Qataris love to use and buy expensive products, and they
have an addiction towards materialism.

Concept of personal space- Personal concept can be defined as: "the distance from
another person at which one feels comfortable when talking to or being next to that other person
You are invading my personal space (Merriam-Webster n.d.)". There are four types of personal
space: Intimate (0-2 ft.), Personal (2-4 ft), Social (4-12 ft.), and Public (more than 12 ft.). Qatari
people like to maintain personal space based on various occasions. Usually, they follow the
personal spaces. However, for business purposes, they maintain social space.

Recommendation-
Conclusion-

Farrag, D. A. (2017). The young luxury consumer in Qatar. Young Consumers, 18(4), 393-407.
doi:10.1108/yc-06-2017-00702