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com
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“Facebook Ad Types”

Engagement / Awareness Ads

Any ad where the objective is engagement. This may mean a photo, a poll,
trivia a contest or giveaway as examples.

Story Ads

Any ad where the objective is story telling or story branding. This may mean
posting a photo collage, a video, doing a FB Live (and boosting for
engagement or video views).

Conversion Ads (Domain Ads)

These are also known as “Domain Ads” or “Page Post Link Ads,” but
essentially it’s a single image ad, with an optional text description above,
and a link description below that links to your website or other content.

This is the most used ad format on Facebook, and for good reason: it works.
With your Facebook Pixel installed correctly on your site, every visitor that
clicks can be logged and retargeted on Facebook later.

Advertising your blog post, landing page, or other external links can all be
classified as a conversion ad.

The focus (metric) is on conversion, not engagement.

Carousel Ads

Carousel ads allow you to see which product your prospective customers are
most interested in. Facebook can automatically optimize your ad to have
your “most clicked on” image appear first, thus increasing the likelihood of
Facebook users visiting your site after seeing it.

© Marketing Agency Academy | Joe Soto

Offer Ads
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Offer Ads are a quick and useful tool to target those familiar with your brand
like Page Fans and previous website visitors.

Video Ads

Video Ads are great for both brand awareness and retargeting. Of those that
watch your video, you can actually retarget them with further ads based on
the duration of the video they watched. It might seem intimidating, but even
an ultra basic video can net you results.

Lead Ads

Lead Ads allow you to collect information from the user without them having
to leave Facebook. Facebook will also automatically fill in all the information
it can, including a user’s name, email address, or phone number, so the user
doesn’t have to.

Canvas Ads

Canvas is an interactive ad. If you’ve been playing around with Facebook’s

“3D Images,” you’ll be touching on the arena that Facebook is pursuing
here.

Dynamic Ads (ecommerce)

Facebook’s Dynamic Product Ads provide a way to show single or multi-

product ads to people who have visited your website. Based on the visitor’s
behavior, you can serve different ads to different groups of people based on
what they’re interested in.

© Marketing Agency Academy | Joe Soto