IMP-MBA

Technology and Innovation

Management

Dr. Nguyen Thi Duc Nguyen

CBGD: TS. Nguyễn Thị Đức Nguyên, Khoa Quản lý công Nghiệp, Trường Đại Học Bách Khoa-TpHCM
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Dr. Nguyen Thi Duc Nguyen, SIM-

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 GROUP PROJECT GUIDELINE
Supporting information

CBGD: TS. Nguyễn Thị Đức Nguyên, Khoa Quản lý công Nghiệp, Trường Đại Học Bách Khoa-TpHCM

Iterative process –
backwards / forwards

Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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 Design Thinking Process - 6 steps

● Research
● Definition of problem
● Range of potential solutions - ideation
● Prototyping
● Testing
● Implementation

-It is a dynamic and collaborative process

-It give you artefacts you can refer back to
-Tangible
-User at the centre
Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT
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Assessment by week 2 – Stage 1

1) Define your problem

2) Research / Observation – this week –
this is imply questioning people while
they do what they do and observe their
behaviour
Why do we do this? It develops
EMPATHY – the understanding vital to
be able to develop the right solution to
the problem.

Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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 The shopping
trolley

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• IDEO is a global design company.

We create positive impact
through design.
• 90 new projects a year
• Experts on the process of design,
it doesn’t matter the project
• 5 days – shopping trolley project
• Eclectic teams from different
industries/disciplines

Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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Dr. Nguyen Thi Duc Nguyen, SIM-

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 Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT
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 Stage 2 – research

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Empathize

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 In week 3 - Creating Innovation Spaces

What are they

doing?

Does this just

happen?
Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT
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 Proximity and Interaction

Face to face

NETWORKS AS ENABLE
KNOWLEDGE INNOVATION
WORLDS SPACES TO
PROMOTE
DIVERSITY

Cross-creation 15
Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

Experimentation

SAFE
SPACE LEADS TO
TO STANDARDS/
COMFORMANCE
PLAY
WITH
SUPPO
RT

Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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 Prototyping and boundary objects

NEED TO
MAKE THE
IDEAS
REAL AT
SOME
POINT –
test bed

Dyson- “prototypes allow you to quickly get a feel for things

and uncover subtle design flaws”
Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT
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Types of innovation - 4Ps

http://johnbessant.org/the-lab/flipped-resources/module-2-
exploring-innovation-space/ 18
Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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 End of week 3 you should have been here>

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Week 4>into ideation

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The important of listening to get to the right problem

Instructor: Dr. Nguyen Thi Duc Nguyen-HCMUT

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 Why did the teams
need to refocus?

Narrow down (to about 12) and

for each one:
• The dissatisfaction
addressed
• How it is addressed
• What is the solution
• How the user benefits
from the solution
• Does it have any
constraints?

Can storyboard / map it out

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 Next is protoyping – week 5 by now

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 Prototype

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Test

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 Week 5 we looked at Entrepreneurship/Intrapreneurship

No one
is born an
entrepreneur
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Assignment

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 Back to innovation and discussing it in
your presentation – what type is yours?

• Incremental ? Describe why – is it like the

Clipper ships?

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Or radical innovation?
What do they all have in
common?

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 Where do good ideas come from?
‘[Good ideas] come from crowds, from networks. We have this clichéd
idea of the lone genius having the eureka moment . . . in fact . . . there
is this quiet collaborative process that goes on, either in people building
on other people’s ideas, but also in borrowing ideas, or tools or
approaches to problems . . . The ultimate idea comes from this
remixing of various different components . . . for the most part it’s a
slower and more networked process.’
Johnson, 2010

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Remember - Systematic Innovation

• Start with the analysis of opportunities. Information and

knowledge are invaluable, timing is everything.
• Innovation is both conceptual and perceptual. Look at
financial implications. Talk to people, particularly customers,
and analyse how to meet the opportunity.
• To be effective, an innovation must be simple and has to be
‘focused’. Keep it simple. Don’t be too clever. Don’t do too
many things at once. The slightly-wrong-but-can-be-improved
idea can always be developed.
• To be effective, start small. Don’t be grandiose. Take an
incremental approach. Minimise the commitment of resources
for as long as possible.
• Aim at leadership and dominate the competition in the
particular market as soon as possible. Burns, 2011
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Could you launch?

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 Q&A

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