Journal of Contemporary Business and Economic Studies Vol.(5) No.

(1) (2022)

The Role of the Blue Ocean Strategy Dimensionsin Achieving Performance

Excellence
An exploratory Study of Medea Algeria Telecom Employees Opinions
2 1

aouinane.soumia@univ-medea.dz
2
boulesnam.mohamed@univ-medea.dz
2722 71 72 2721 17 73 2721 70 22

Abstract:
The study aimed to clarify the role played by the blue ocean strategy through its
dimensions (increase, exclusion, decrease, innovation) in achieving performance excellence in
Medea Algeria Telecom .Hence, the descriptive analytical approach has been used to analyze
the study tool (questionnaire) through SPSS software. The most important findings showed
that the company applies the dimensions of the blue ocean strategy to a high degree, which
made it possesses a distinguished position at the local level. Moreover, there is a positive
correlation between the study variables. The study recommended that the decision-makers in
this company should pay more attention to dimensions that have little significance, typically
the exclusion dimension, as it is the less important dimension in terms of application.
Therefore, it can be widely applied to achieve different performance excellence levels.
Keywords: blue ocean strategy, performance excellence, Algeria Telecom.

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 ‫‪Kim & Mauborgue‬‬ ‫‪‬‬

‫")‪,2002,(Kim p.04‬‬

‫‪Hanfi et al‬‬ ‫‪‬‬

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‫‪)rawabdeh, 2012, P. 391‬‬

‫يمثل الجدول التالي الفرق بين استراتيجية المحيط األزرق واستراتيجية المحيط األحمر‬
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Built to last
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Source: Kim W. Chan and Rene´e Mauborgne، Value innovation: a leap into the blue
ocean،journal of business strategy،vol. 26 No.4. 2005،p23.

CNPE
)2021 ،https://www.algerietelecom.dz/ar
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10. Rawabdeh .Ibrahim، and others. (2012)، blue ocen strategy As a Tool for Improving A
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13. https://www.algerietelecom.dz/ar. 12:30 ‫ وقت الدخول‬،2021/02/22 ‫تاريخ االطالع‬