Programme DMC2013 Basic Mass Communication Theory

Unit Number and N/A

title
Start Date 8 July 2019
Deadline 6 August 2019
Assessor Name Nur Azlin Alimuddin
Assignment Brief

Assignment Title Movie Assignment (Presentation & Report) – Group Project – 40%
The purpose of this assignment:
Allowing students to develop their analytical thinking and applying theories/concept communication that
the student has learned throughout the module.

Task 1:
1. The group project (movie assignment) presents 30% marks :
 20% - Report (20 pages only)(not including cover page, table of content, acknowledgment,
appendices)
 20% - Group Presentation (10-15 minutes)
 Presentation – 10 minutes
 Question and Answer Session – 5 minutes
2. The group should have 3-4 members in a group.
3. The evaluation of the movie/story should be based on:
a. Introduction (1 pages)
 What movie
 Why do you choose the movie?
 An introductory explanation of the concepts/theories used/applied to conduct your
group analysis of the movie
b. Synopsis (2 pages)
c. Messages (3 pages)
 Values, belief, inspiration, religious, behaviour and any points that related to the
movie. (as directed by the director and your personal view)
d. Analyse Connection/ Relation (6 pages)
 Communication Theories
 Culture
 Interpersonal Communication
 Verbal communication/non-verbal communication
 Any relevant information that related to the subject (see the list below)
e. Effectiveness/ and Impact to the group members (3 pages)
 This part where each of the group members need to give their own ideas/opinions
f. Suggestions and comments (2 pages)
g. Conclusion/summary (2 pages)
 A clear summary of your main points of analysis
 What lessons the group learned from the movie
h. List of references (1 page)
i. Appendices & CD

Task 2: Report Format

a. Arial 11 & double spacing
b. The report should consists of :
 Cover page
 UCSI College Logo
 Name of Program
 Course Name and Code
 Title of the ‘Movie” choose
 Lecturer’s name
 Student Details : Name and ID
  Date of Submission
 Table of content
 Acknowledgment
 Introduction
 Conclusion
 Pagination (Page Number)
c. SITCOM, COMEDY, ANIMATED or ACTION MOVIES ARE NOT ALLOWED.
Task 3:
The report should be submitted on 6 August 2019- hard copy. Presentation will also be on Tuesday, 6
August 2019. Number of slides depends on you. Please burn a copy of your report and power point
presentation to CD.

PLEASE BE INFORMED THAT SUBMISSION MADE AFTER THE DUE DATE WILL NOT BE
ENTERTAINED. THE GROUP IS BE ASSIGNED 0%.

Consider points to be included :

Theories of leadership Focus groups

Communication climates Communication Theories
Competition vs. Cooperation Negotiating strategies
Cultural differences in groups Types of leaders
Groupthink Defective decision making
Decision-making methods Use of technology in groups
Brainstorming Dealing with newcomers
Norms and rules Creativity in groups
Nonverbal communication Tension in groups
Trust Becoming an effective leader
Group goals Reflective thinking
Power in groups Role emergence
Group conflict Types of tension
Communication competence Group culture
Problem-solving techniques Uncertainty reduction
Communication apprehensiveness Language
Listening Communication networks
Cohesiveness Task and social dimensions