Professional Documents
Culture Documents
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No Activity/ Competencies/Skills Yes No
3 Are you the sort of person who frequently has new ideas? √
5 Are you willing to put in the extra hours to get things done? √
6 Have you a supportive family that does not object to your putting in √
those extra hours/
7 Do you usually do your own thing rather than follow the crowd? √
8 Do you set yourself goals and gain satisfaction from achieving them? √
10 Are you fairly stable – not too many ups and downs? √
11 When you do not get your own way, do you shrug it off, not bear a √
grudge and just get on with life?
THE DREAM
1.
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2. EMPLOYMENT VS SELF-EMPLOYMENT
ADVANTAGES OF EMPLOYMENT
You get paid for the hours you worked for
DISADVANTAGES OF EMPLOYMENT
Having little or no control over what happens in the business
No equity
ADVANTAGES OF SELF-EMPLOYMENT
You are in control of what happens in the business
DISADVANTAGES OF SELF-EMPLOYMENT
No employee benefits such as paid holiday
Unpredictable income
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Educational resources (Or Industry Know How): Gaining as much knowledge
on the industry in which your intended business operates in, is key; it helps
one make informed decisions that could positively impact the business.
Physical resources: Premises and equipment that will be used in the daily
business operations.
The resources needed to set up business are attainable, and are a good source of
my motivation.
capital. This challenge can be overcome by seeking investors to buy into the
Utilities P1500.00
Insurance P510.00
Food P2000.00
Clothing P2000.00
Travel P1500.00
Entertainment P800.00
TOTAL P 13 030.00
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ESTIMATES WHEN ECONOMISING
ITEM COST+
Utilities P800.00
Insurance P510.00
Food P1300.00
Clothing P1100.00
Travel P900.00
Entertainment P300.00
TOTAL P 9 260.00
B. START-UP
1.
Step 1:
Botswana.
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2.
Score
Criteria Descriptor 1 2 3 4 5
Attractiveness of idea Would you enjoy doing it? √
Ability to undertake Do you have the skills √
needed to do it?
Practicality Is it something that really √
can be done?
Potential market Will customers buy it? √
demand
Ability to combat Is there competition and √
competition can you combat it in some
way?
Ability to differentiate Can you differentiate it in √
some way that can be
sustained over a long
period?
Price potential Can you avoid competing √
simply on price?
Resource availability Do you think you have, or √
can get the resources you
need to start-up this
business?
Score
Criteria Descriptor 1 2 3 4 5
Attractiveness of idea Would you enjoy doing it? √
Ability to undertake Do you have the skills √
needed to do it?
Practicality Is it something that really √
can be done?
Potential market Will customers buy it? √
demand
Ability to combat Is there competition and √
competition can you combat it in some
way?
Ability to differentiate Can you differentiate it in √
some way that can be
sustained over a long
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period?
Price potential Can you avoid competing √
simply on price?
Resource availability Do you think you have, or √
can get the resources you
need to start-up this
business?
Estimated cost
5. Competitive Analysis
Competitive Analysis Checklist
High Medium Low
Competitive rivalry √
Power of customers √
Power of buyers √
Ease of entry to the market √
Threat of substitutes √
Overall evaluation
6. Loren Geo-Technical Solutions will place greater emphasis on four main types of
real estate companies as well as water utilities parastatals. This is due to the fact
that these types of organisations have great needs and/or are the best capitalised of
The construction industry has enacted laws that require certain certifications of safe
practices that include retaining wall and foundation load bearing capacities, geo-
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require services that include earth science historical reviews and geomorphological
studies, whilst real estate companies often require fault mapping and bluff studies.
Utility organisations on the other hand often require a wide range of services that
include water and soil analysis, aerial photo interpretation, seismicity studies etc.
approximate average of 22% growth over the last few years (Journal of Hydrology
and Geo-engineering).
Whilst analysing the market using the five forces of profitability, it showed that the
greatest threat that currently exists in the industry is the new entrants into the
market, who seek to capitalise on the high growth that has been experienced. At
most of the competition is diminished because of the high growth rate. Most of the
competitors are able to enhance their profitability by simply keeping up with the
Below are the platforms we will leverage on to boost our geo-technical services
Encourage the use of word of mouth publicity from our loyal customers
Distribute our fliers and pamphlets in target areas around the country
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Advertise our business in our official website and employ strategies that will
Brand all our official cars and trucks and ensure that all our staff members
Apart from quality, pricing is one of the key factors that gives leverage to
geotechnical services industry, it is normal for clients to go to places where they can
get services at a cheaper price which is why major players in the geotechnical
We will ensure that the prices and quality of all the services that we offer are
level.
(A
Sales BWP 2 990 000,00 )
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Rent BWP 180 000,00
Heating/light/Power BWP 27 000,00
Advertising BWP 2 000,00
Insurance BWP 132 000,00
Transport/Travel BWP 120 000,00
Telephone BWP 4 000,00
Stationery/postage BWP 3 000,00
Repairs/renewals BWP 28 478,00
Depreciation BWP 0,00
local taxes BWP 72 000,00
Other (specify) BWP 0,00
Other (specify) BWP 0,00
BWP 2 790 ( C
Total Fixed Costs (TFC) 750,00 )
BWP 30
Net profit 970,00
Less drawings or dividends BWP 0,00
BWP 30
Profit retained in the business 970,00
Break-Even Point = ( C ) x ( A ) / ( B ) BWP 2 881 333,74
8. The company have various equipment that will be used in our daily geotechnical
shear testing equipment, triaxial testing equipment, data loggers, load cells,
transducers, pore pressure as well as load rings and indicators. All these equipment
will come in handy as the business aims to gain a bigger market share in the
industry. The equipment at start-up, for the company of our magnitude can be
10.
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Cash Flow
Month Month Month
Have Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 10 11 12
115 75 85 125
SALES 27 500,00 27 500,00 27 500,00 27 500,00 45 000,00 45 000,00 62 500,00 000,00 85 000,00 000,00 000,00 000,00
Volume - - - - - - - - - - - -
115 75 85 125
Value 27 500,00 27 500,00 27 500,00 27 500,00 45 000,00 45 000,00 62 500,00 000,00 85 000,00 000,00 000,00 000,00
RECEIPTS
115 75 85 125
Sales - Cash 27 500,00 27 500,00 27 500,00 27 500,00 45 000,00 45 000,00 62 500,00 000,00 85 000,00 000,00 000,00 000,00
Sales - debtors 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Capital - Introduced 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Grants, loans etc. 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
115 75 85 125
TOTAL ( A ) 27 500,00 27 500,00 27 500,00 27 500,00 45 000,00 45 000,00 62 500,00 000,00 85 000,00 000,00 000,00 000,00
PAYMENTS
Materials
158 158 158 158 158 158 158 158 158 158 158 158
Wages/ salaries 750,00 750,00 750,00 750,00 750,00 750,00 750,00 750,00 750,00 750,00 750,00 750,00
15 15 15 15
Rent 15 000,00 15 000,00 15 000,00 15 000,00 15 000,00 15 000,00 15 000,00 000,00 15 000,00 000,00 000,00 000,00
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Heat/light/ power 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00 2 250,00
Advertising 166,67 166,67 166,67 166,67 166,67 166,67 166,67 166,67 166,67 166,67 166,67 166,67
11 11 11 11
Insurance 11 000,00 11 000,00 11 000,00 11 000,00 11 000,00 11 000,00 11 000,00 000,00 11 000,00 000,00 000,00 000,00
10 10 10 10
Transport/Travel 10 000,00 10 000,00 10 000,00 10 000,00 10 000,00 10 000,00 10 000,00 000,00 10 000,00 000,00 000,00 000,00
Telephone 333,33 333,33 333,33 333,33 333,33 333,33 333,33 333,33 333,33 333,33 333,33 333,33
Stationery/ postage 250,00 250,00 250,00 250,00 250,00 250,00 250,00 250,00 250,00 250,00 250,00 250,00
Repairs/renewals 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17 2 373,17
Local Taxes 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00 6 000,00
Other ------------------ 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Other ------------------ 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Capital purchases 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Loan repayments 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00 0,00
Drawings/
dividends
181 197 197 197 197 233 230 253 314 279 268 281
TOTAL (B) 570,00 210,00 210,00 210,00 210,00 110,00 960,00 430,00 480,00 260,00 080,00 260,00
CASH BALANCES
Opening balance
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11. Undertaking a SLEPT Analysis
level, mostly to employees, since the equipment used is complex to use and operate.
L: Legal Factors; the company has to adhere to laws and regulations, such as the
E: Economic Factors; Factors include growth rate, interest rates, fiscal policies as
well as inflation rates, all of which affect the level in which the company can operate
competition. Loren Geotechnical Solutions intend to fully subscribe to all the policies
legally enacted.
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13. SWOT ANALYSIS
STRENGTHS WEAKNESSES
Management field
OPPORTUNITIES THREATS
diversification
commercial banks
geological engineering services and to build effective long-term relations with our
based in Block 7, Gaborone. The business will be helping to manage and develop
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geological projects, doing so by providing geological engineering services and
solutions in Botswana.
7, Gaborone.
BUSINESS FORM
The business will be undertaken in a form of limited liability Company, duly
registered in accordance to the CIPA Act in Botswana. The company will have Mr.
Department in KTM Geotechnical Services (PTY) LTD. The business has assembled
The company will have a limited number of investors, and do not intend to go public.
BUSINESS ACTIVITY
Loren Geo-Technical Solutions will offer comprehensive Geo-engineering services
and solutions to diverse clients. The services offered fall under two main categories
laboratory testing).
Some of the services offered are groundwater and surface water evaluation, bluff
studies, rocks and groundwater, slope stability analysis, laboratory analysis of soils,
settlement analysis as well as load testing. Each and every one project will be
customised to the client and their scope, depth, length, reach, uniqueness and cost.
AIMS
The aim of Loren Geo-Technical Solutions is to provide innovative approaches and
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relations and alliances with clients, delivering excellent services in a timely and cost
effective manner.
OBJECTIVES
Loren Geo-Technical Solutions has formulated the following three year objectives;
marketing.
real estate companies as well as water utilities parastatals. This is due to the fact
that these types of organisations have great needs and/or are the best capitalised of
The construction industry has enacted laws that require certain certifications of safe
practices that include retaining wall and foundation load bearing capacities, geo-
require services that include earth science historical reviews and geomorphological
studies, whilst real estate companies often require fault mapping and bluff studies.
Utility organisations on the other hand often require a wide range of services that
include water and soil analysis, aerial photo interpretation, seismicity studies etc.
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Whilst analysing the market using the five forces of profitability, it showed that the
greatest threat that currently exists in the industry is the new entrants into the
market, who seek to capitalise on the high growth that has been experienced. At
most of the competition is diminished because of the high growth rate. Most of the
competitors are able to enhance their profitability by simply keeping up with the
Clients most usually enter into contracts with geotechnical companies based on
company previously rendered. Scope and prices are also a major part of accepting
offered contracts.
Major construction
2% 12 12 12 12 12
companies
Local government 3% 18 19 20 21 22
Utility companies 0% 6 6 6 6 6
Other 5% 10 11 12 13 14
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COMPETITORS
Largest No specialised
our proximity
Possess a large
extensive
experience
Great financial
standing
record of quality
work
contracts
Geotechnical
engineering
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industry
COMPETITIVE ADVANTAGES
We will create competitive advantage in the industry by the following;
Creation of long term contracts that demand consistent and regular monitoring
as monitoring of geo-hazards.
Keeping close contact with the company’s clients, and establishing a well-
functioning long term relationship with them to generate repeat business and
PROPOSED CUSTOMERS
Our proposed customers are;
Local government
The construction industry has enacted laws that require certain certifications of safe
practices that include retaining wall and foundation load bearing capacities, geo-
require services that include earth science historical reviews and geomorphological
studies, whilst real estate companies often require fault mapping and bluff studies.
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Utility organisations on the other hand often require a wide range of services that
include water and soil analysis, aerial photo interpretation, seismicity studies etc.
Encourage the use of word of mouth publicity from our loyal customers
Distribute our fliers and pamphlets in target areas around the country
Advertise our business in our official website and employ strategies that will
Brand all our official cars and trucks and ensure that all our staff members
PRICING STRATEGY
Apart from quality, pricing is one of the key factors that gives leverage to
geotechnical services industry, it is normal for clients to go to places where they can
get services at a cheaper price which is why major players in the geotechnical
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We will ensure that the prices and quality of all the services that we offer are
level.
PREMISES
The business has its main premises in Block 7, Gaborone. The premises include a
EQUIPMENT
The company have various equipment that will be used in our daily geotechnical
shear testing equipment, triaxial testing equipment, data loggers, load cells,
transducers, pore pressure as well as load rings and indicators. All these equipment
will come in handy as the business aims to gain a bigger market share in the
industry. The company aims to procure more equipment in the near future.
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BACKGROUND DETAILS OF KEY PEOPLE
Mr. Desmond Thomas is an alumnus of University of Cape Town where he obtained
a degree in Civil Engineering in 1998. Since then, Mr. Thomas has amassed
engineering issues and so forth. In 2010, Mr. Thomas obtained a graduate degree in
geo engineering from University of Kansas. Mr. Thomas spent the last five years as
FINANCIAL HIGHLIGHTS
Turnover: BWP 2 990 000,00
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REFERENCES
Diallo, A., & Thuillier, D. (2004). The success of international development projects,
trust and communication: an African perspective. International Journal of
Project Management, 237-252.
Fortune, J., & White, D. (2006). Framing of project critical success factors by a
system model. International Journal of Project Management, 144-150.
Gronroos, C. (2008). Service logic revisited: who creates value? And who co-
creates? European Business review, 298-314.
Jadidi, G. M., & Orouji, A. (2013). An Analysis of risk management stages in
projects. Twenty-Seventh International Conference on Power System.
Tehran.
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Break-Even Work sheet LOREN PROJECT MANAGEMENT CONSULTANCY
FIRM
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