Professional Documents
Culture Documents
Economic problems
production and consumption
unemployment
inflation
cyclical fluctuations
Microeconomics
The branch of economics that analyzes the market
behavior of individual consumers and firms to
understand the decision-making process of firms
and households.
It is concerned with the interaction between
individual buyers and sellers and the factors that
influence the choices made by buyers and sellers.
It focuses on patterns of supply and demand and
the determination of price and output in individual
markets (e.g. coffee industry).
Economics of Individual Choice
Microeconomic issues
Choice making
the concept of opportunity cost (the loss of other alternatives
when one alternative is chosen)
rational decision making
weighing up marginal costs (the cost added by producing one
extra item of a product) and marginal benefits(the additional
satisfaction or utility that a person receives from consuming an
additional unit of a good or service)
the social implications of choice ( e.g pollution)
Modelling Economic Relationships
6
Units of food (millions)
4 8m 0.0
7m 2.2m
3 6m 4.0m
5m 5.0m
4m 5.6m
2 3m 6.0m
2m 6.4m
1m 6.7m
1
0 7.0m
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
A production possibility curve
8
a
7
6
Units of food (millions)
4 a 8m 0.0
7m 2.2m
3 6m 4.0m
5m 5.0m
4m 5.6m
2 3m 6.0m
2m 6.4m
1m 6.7m
1
0 7.0m
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
A production possibility curve
8
b
7
6
Units of food (millions)
4 8m 0.0
b 7m 2.2m
3 6m 4.0m
5m 5.0m
4m 5.6m
2 3m 6.0m
2m 6.4m
1m 6.7m
1
0 7.0m
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
A production possibility curve
8
c
6
Units of food (millions)
4 8m 0.0
7m 2.2m
3 c 6m 4.0m
5m 5.0m
4m 5.6m
2 3m 6.0m
2m 6.4m
1m 6.7m
1
0 7.0m
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
A production possibility curve
8
6
Units of food (millions)
4 8m 0.0
7m 2.2m
3 6m 4.0m
5m 5.0m
4m 5.6m
2 3m 6.0m
2m 6.4m
1m 6.7m
1
0 7.0m
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
A production possibility curve
8
7 w
x
6
Units of food (millions)
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
Modelling Economic Relationships
7
x
6
Units of food (millions)
1 y
5
1
4 2
3
z
1
2
0
0 1 2 3 4 5 6 7 8
Units of clothing (millions)
Making a fuller use of resources
x
Production inside
Food
the production y
possibility curve
O
Clothing
Modelling Economic Relationships
Now
O
Clothing
Growth in full-capacity output
5 years’ time
Food
Now
O
Clothing
Growth in full-capacity and actual output
O
Clothing
Growth in full-capacity and actual output
x
Food
O
Clothing
Modelling Economic Relationships
goods markets
real
flows: goods and services
money flows: consumer expenditure
factor markets
real
flows: services of labour and other factors
money flow
wages and other incomes
The circular flow of goods and incomes
Goods and services
£
Consumer
expenditure
Wages, rent
dividends, etc.
£
macroeconomic issues
the size of total flows
microeconomic issues
individual markets
expensive to administer
no system of prices
shortages and surpluses
Interdependence of markets
effect of a rise in demand
effect in market for that good
effect in factor markets
effect in other goods markets
effect in other factor markets
Competitive markets
perfectly competitive markets
everyone is a price taker
why study perfect markets?
Mixed market Economy