NOVEMBER 13, 2021

SAN FRANCISCO, CA

Dear Sirs
I’d like to apply for the BA in Digital Media & Marketing program with the University
of Europe as I believe that it suits my profile and professional experience in tech marketing
and public relations. I’d love to use this opportunity to add more substance to my expertise
of working with tech startups in Berlin and San Francisco as I didn’t have any formal training
in the area up till now.
I’ve been working with product teams building apps and software and would love to
get more exposure into how to launch a successful product, especially due to the current
trend towards product-led growth and consumerization of software products (eg. Slack,
Mailchimp, Asana, and many more). While working in Silicon Valley over the summer, I got
familiar with the local start-up scene and founders who were focused on looking for a
product-market fit for their products, and was fascinated by how product-centered marketing
(freemium model, in particular) effort can contribute to faster growth and value acquisition.
And yet, my question remains: how do we stand out among fairly similar functionalities and
features? I hope to get some answers and inspiration upon completing the course.
I’m now relocating back to Berlin to continue working with local blockchain startups,
so I’m truly excited to join the programme and get some inspiration to use in my further work.
I’m very driven and creative, with prior experience in content creation and graphic design, so
UE with its focus on creativity and visual expression seems a very good fit to me.
Thank you so much for taking the time to consider my application, you can reach me
at this email, if they need any further information.

Warm regards,
Olga