OSP REPORT

ON
E-COMMERCE DUE TO AFFECTING IN PANDEMIC AT FLIPKART
INDIA PVT. LTD

SUBMITTED BY:- VARUN TANK

ENROLLMENT NO:-IU2055550045
GUIDED BY :- PROF. TEJAL SHAH (IIMS)
INTRODUCTION TO WORLD PANDEMIC

• A pandemic is defined as “an epidemic occurring worldwide, or

over a very wide area, crossing international boundaries and
usually affecting a large number of people”. The classical definition
includes nothing about population immunity, virology or disease
severity.

• An epidemic that becomes very widespread and affects a whole

region, a continent, or the world due to a susceptible population.
By definition, a true pandemic causes a high degree of mortality
(death).
DOMESTIC SCENARIO
State Growth Rate Mortality Rate Recovery Rate
Gujarat 4.61% 5.30% 49.00%
Maharashtra 6.50% 2.70% 38.36%
Rajasthan 2.66% 2.27% 75.45%
Madhya Pradesh 2.06% 4.24% 72%
E-COMMERCE INDUSTRY OVERVIEW

• Ecommerce, also known as electronic commerce or internet commerce, refers to

the buying and selling of goods or services using the internet, and the transfer of
money and data to execute these transactions. Ecommerce is often used to refer
to the sale of physical products online, but it can also describe any kind of
commercial transaction that is facilitated through the internet.
• Whereas e-business refers to all aspects of operating an online business,
ecommerce refers specifically to the transaction of goods and services.
• The history of ecommerce begins with the first ever online sale: on the August 11,
1994 a man sold a CD by the band Sting to his friend through his website Net
Market, an American retail platform. This is the first example of a consumer
purchasing a product from a business through the World Wide Web—or
“ecommerce” as we commonly know it today.
• Global retail E-commerce sales are projected to reach $27 trillion by 2020
 FLIPKART OVERVIEW

• Flipkart Private Limited is an Indian e-commerce company established in 2007. It

started with a primary focus on online book sales and soon, expanded to lifestyle
products, electronics, home essentials and groceries. Today, Flipkart is the biggest
online Indian marketplace competing with the world leader Amazon.
• Since 2010, the company has made a number of acquisitions including Letsbuy,
Myntra, Jabong, eBay India, etc. In addition to its main office in Bengaluru, Flipkart
has branch offices at Delhi and Mumbai. Apart from India, the firm is registered in
Singapore. In 2018, the US-based retail chain WalMart acquired majority stake in
Flipkart.
• Recently, Flipkart has opened its R&D centre at Israel. This is in line with its latest
acquisition of Israeli start-up Upstream Commerce. The centre is run by talented
engineers from across the world.
• Headquarters:
Bengaluru, Karnataka, India
• Key People:
Kalyan Krishnamurthy – CEO
Sachin Bansal & Binny Bansal – Founders
RESEARCH PROCESS LITERATURE REVIEW

Author Year Conclusion

Dr.R.Shanthi, 2015 This study highlights student’s attitude towards online shopping and
Dr.Desti Kannaiah their Product preference on online shopping. This enable the e-retailers
to support their online customer better by developing suitable marketing
strategy in order to attract and convert potential customer as an active
customers by encouraging them in an efficient way to make a purchase
decision.

Dr. Amit Kumar 2013 In the 21st century online shopping has obtained important position
Singh because people are change their way of purchasing. In such situation
online shopping became the easiest and suitable mode for their
shopping.
Prof. Ashish Bhatt 2014 The attitude of consumer is changing with the time. In India consumers
are finding online shopping very comfortable because of many variables
like COD, customization of the websites, home delivery etc.
SWOT ANALYSIS

❖ Strenghts
• India’s Largest e-commerce retailer
❖ Opportunities
• Expansion of business
• Experienced Founders • Supply chain
• High brand recall • Establishing in other
• Acquisition developing country

❖ Weaknesses ❖ Threats
• Limited distribution channel reach • Competition
• Government regulations
• Cost of acquisition
• Power in the hand of buyers
 RESEARCH DESIGN

• The research design is classified in three categories: Exploratory, Causal and

Descriptive.
• The research design of the research project report is Descriptive and
Exploratory.
• Here the pre and post Data of Flipkart is taken for the research.
• Exploratory research is under taken to explore an area where little is known or
to investigate the possibilities of undertaking a particular research study.
Thus, to perception of customer the research is undertaken.
RESEARCH OBJECTIVE

❖ Primary Objective:
• A study on consumer perception in Ahmedabad towards online shopping on Flipkart.

❖ Secondary Objective:
• To determine consumer behaviour in online environment.
• To identify the people’s attitude towards benefits and risk of online shopping.
• To find out the preferences of the consumer regarding the attributes of online shopping
website.
DATA ANALYSIS AND INTERPRETATION

• Indian consumer mindset towards online buying from Flipkart during this pandemic period of COVID –
19:-
Mindset of Flipkart consumers towards online shopping before, during and after the lockdown period.

• Depicts the responses of the individuals regarding their perceptions towards convenience while buying
essential commodities through Flipkart.
FINDING

• As in the question, I have asked the respondents that they used to purchase essential (FMCG)
goods online or not, so 72.5% said that they are already using the different E-Commerce apps to
order (FMCG) goods online and they are pretty much aware of the E-Commerce services but in the
same question 27.5% respondents have said “NO”, it means that they have never used the E-
commerce website or apps to order the (FMCG) goods online.
• Jump to the next question which has been asked to the respondents “Have you ordered (FMCG)
goods online. During the lockdown period?” 89.5% of respondents say that they ordered
online(FMCG) goods online and only 10.5% of respondents say that they haven’t purchased
goods(FMCG) goods online.
• When I asked to the respondents that E-commerce in FMCG goods are playing a vital role in the
lockdown period. 51% are strongly agreed, 37.3 agree and 10.5% are neutral on this statement.
Over 87% agree that e-commerce has been playing a vital role in every consumer’s life during this
lockdown period.
CONCLUSION

• Flipkart is having a positive brand image in e-commerce market.

• Mostly respondents are satisfied with the services of the Flipkart.
• There are many competitors in the market but the major competitor of Flipkart
is the Amazon.
• I think the whole concept of online shopping has altered in terms of consumer’s
purchasing or buying behavior and the success of E-retailers in India is
depending upon its popularity, its branding image, and its unique policies.
LIMITATION OF STUDY

• As the current situation prevails, I can not move around and get into
contact with people to personalize my ideas and knowledge about the topic.
• This research does have some limitation. First, the research is based on a
qualitative study and representing 103 respondent. Secondly the focus
group were conducted in Ahmedabad.
• The time allotted to us was very short and this is the reason why there may
be possibilities to get to know Flipkart better.
REFERENCE
The following are the references which helped in the progress of my project analysis:-

INTERNET REFERENCES
Google
Flipkart
Wikipedia
Scribd