LEE WEN HUI

SHANNON
PERSONAL PROFILE PREVIOUS EDUCATION
I'm a fresh diploma graduate from Singapore Polytechnic,

who is specialised in marketing. Singapore Polytechnic

DIPLOMA IN BUSINESS ADMINISTRATION

2016 TO 2019

- Cumulative GPA of 3.12

- Completed modules like Fundamentals of Marketing, Brand

CONTACT INFORMATION Management, Consumer Psychology & Digital Marketing

- Temasek Foundation International Scale Scholar 2017:

Cell: (65) 9859 9822
Leadership Exchange Programme in SIngapore/ Thailand
Email: lwhshannon@hotmail.com
- Second Runner-up for a Client Based Project in
Address: 463 Pasir Panjang Rd, #02-20
Brand Management
Singapore 118797

Presbyterian High School

GCE O-LEVEL

2011 TO 2015

- Awarded both Edusave Good Progress Award & Academic

HIGHLIGHTED SKILLS Achievement in 2011

- Excellent Communication Skills - Awarded Edusave Certificate of Academic Achievement in 2012

- Great Interpersonal Skills - Awarded Edusave Certificate of Academic Achievement in 2013

- Bilingual and Proficient in English & Chinese Language - Awarded Edusave Certificate of Academic Achievement in 2014

- Equipped with knowledge of Microsoft Applications  - Awarded Edusave Certificate of Academic Achievement in 2015

- Equipped with knowledge of Statistical Package for

Social Sciences
CO-CURRICULAR ACTIVITES
Freshmen Orientation Camp 17/18
INTEREST School of Business, Singapore Polytechnic
- Travelling GAME PERSONNEL
- Reading
- Prepared equipment and tools used in games

- Facilitated the flow of games during the camp

- Ensured safety of campers

Symphonic Band, Presbyterian High School

CLARINETIST MEMBER . 2011 TO 2015

- Awarded Distinction at SIngapore International Band Festival 2012

- Performed at Resort World Sentosa Grand Opening, 2012

- Awarded Distinction and was ranked 2nd in

Singapore Youth Festival Central Judging 2013  

- Invited to perform at Esplanade 2014

- Awarded Distinction in Singapore Youth Festival

Central Judging 2015

CLIENT BASED PROJECTS WORK HISTORY

Barcook Bakery Pte Ltd, Digital Marketing 3E Accounting Pte Ltd

YEAR 3, SEMESTER 2 18/19 OCTOBER 2019 - PRESENT

PART TIME ADMIN ASSISTANT

- Analysed the behavioural patterns of target audience

- Studied the trends of industry and its competitors -Assist with the administrative duties in the corporate secretary and

- Developed marketing strategies to maintain Barcook's letter department

competitiveness and sustainability in the industry - Assist with government transactions, such as ACRA transactions for

clients

- Facilitate the process for resignation and incorporation of clients

DesignInn Pte Ltd, Brand Management and general enquiries

YEAR 2, SEMESTER 2 17/18

- Analysed the behavioural patterns of target audience Honestbee Pte Ltd

- Identifying the latest trends in perfumery industry
DECEMBER 2018 - MAY 2019
- Developed marketing strategies to position DesignInn in the
PART TIME COORDINATOR
perfumery industry
- Assist riders with issues faced during deliveries
- Awarded Second Runner-up for DesignInn Project
- Assist customers with issues faced during deliveries

- Coordinate and assign riders food deliveries according to specific

zones

Nestle Singapore Pte Ltd, Overseas SIP

YEAR 2, SEMESTER 2 17/18
On & On Diners Pte Ltd
- Analysed the behavioural patterns of target audience
YEAR 3, SEMESTER 1 18/19
- Studied the trends of industry and its competitors
MARKETING INTERN
- Developed marketing strategies to maintain Nestle's

competitiveness and sustainability in the industry - Analysed the behavioural patterns of target audience

- Studied the trends of industry and its competitors

- Developed marketing strategies and campaigns for company

- Upkeep social media of brands of company

Cheers Holdings Pte Ltd, Customer Service - Engaged with social media influencers to promote campaigns
& Sales Management - Facilitate sales and enquiries of customers.

YEAR 2, SEMESTER 1 17/18

SCS Singapore Stadium
- Evaluated the positioning of company
SEPTEMBER 2015 - MARCH 2018
- Analysed pain points experienced by both target
PART TIME CASHIER
audience and retailer

- Recommended solutions to improve the customer - Handled cashiering duties, achieved 100% accuracy

service and sales of Cheers Holdings - Accounted for all stocks in store

- Facilitated with the housekeeping of store

Gatsby Singapore Pte Ltd, Fundamentals Starhub Ltd, Singapore

of Marketing
MAY 2014 - DECEMBER 2015

YEAR 2, SEMESTER 2 17/18 PART TIME DATA ENTRY ASSISTANT

- Analysed the positioning of company - Handled some administrative data entry during roadshows like

- Analysed the behavioural patterns of tagert audience Sitex Roadshow, IT Show & Comex Roadshow; achieved 100%

- Developed marketing strategies to distinguish Gatsby accuracy

from its competitors - Accounted for all stocks, SIM cards; achieved 100% accuracy

- Impressed customers well with product knowledge; achieved sales

target most of the time.