Professional Documents
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COMMUNICATION DIGITAL
Globalization can be seen as 6 metaphors AMERICA plays a prominent role in global scene
in media industries. Established a decisive and
Globalization as our era: An outcome that has fundamental leadership in the cultural sphere
been achieved in our time GLOBAL MEDIA has immense power in terms of
Globalization as an unstoppable force: how it covers events outside the developed
Inevitable world
Globalization as rising tire: Globalization is a GLOBAL NEWS AGENCIES and MAJOR
natural dev. that will elevate and enrich all BROADCASTING ORGANIZATION responsible
Globalization as benefactor: The benefits it for the selection and packaging of news from the
brings, bringing positive change, distribute third world
benefits Third World issues sustains the unequal
Globalization as networked world: Barriers of relations of power that exist between the West
the world have come down and the Third World
Globalization as empire: Economic and military A handful of firms dominate the globalized part
expansion of media system. The six largest are: AOL, Time
Warner (U.S), Disney (U.S) and Rupert Murdoch’s
BEGINNING OF GLOBALIZATION News Corporation (Australian)
Arjun Appadurai: Began in late 1900’s because FROM CULTURAL IMPERIALISM TO GLOBAL
of advances in media (T.V, computers,& CAPITALISM AND MEDIA IMPERIALISM
cellphones) combined with changes in
migration pattern 1. Major forces leading to cultural
Robert Marks: Started in 1571, in Manila globalization are economic and
because of Spain’s colonization of the organizational
Philippines in that year was the final link in a Cultural Globalization requires
truly global trade route organizational infrastructure
Others say that globalization began since the One form of globalization occurs as
beginning of humanity a result of the activities in advanced
Author states “There are no right answers that counties of news and
exists as to when globalization began” entertainment media that produce
films, T.V programs, and popular
History of Role of Media in Globalization music and distribute them to
countries all over the world
Media is media tech. that are intended to reach 2. Dominance of a particular country in the
a large audience by mass communication. global media marketplace is more a function
Media plays a key role in globalization of economic than cultural factors
Media also plays an important role in facilitating Small no. of media conglomerates
culture exchange flows of information between based in a few Western countries,
countries dominate the production and global
Media spreads through int’l news broadcast, distribution of film, T.V, popular
new technologies, T.V programming, film and music and book publishing
music
Technology and social change THEORITICAL MODELS OF MODELS OF CULTURAL
Digital Media GLOBALIZATION/ CULTURAL IMPERIALISM THEORY
No globalization without media
1. Argues that global economic system is
dominated by a core of advance countries while
third world countries remain at the periphery of
the system with little control over their 2. Trend that will eventually make all of human
economic and political development experience and customs the same since all
2. Multinational or Tans-national Corporations cultures are coming together into one
are key actors in this system, producing goods, 3. Occurs in the everyday life, through wireless
controlling markets, and disseminating products communication, electronic commerce, popular
using similar techniques culture and int’l trade
3. Imperialism With the concept of “globalization” 4. Attempt to promote a Western lifestyle and
suggests “interconnection and interdependency possible Americanize the World
of all global areas” happening “in a far less
purposeful way” Contributing Factors
4. Cultural Imperialism re-conceptualized as media
imperialism despite its weakness it remains a 1. New technology and forms of communication
useful perspective because it can be used to help integrate different cultures into each other
analyze the extent to which some national actors 2. Transportation technologies and services along
have more impact than others on global culture with mass migration and individual travel
and therefor are shaping and reshaping cultural contribute to this form of globalization allowing
values, identities, and perceptions cross-cultural exchanges
5. Cultural globalization corresponds to a network, 3. Infrastructures and institutionalization
which no clearly defined center or periphery. embedded change
Globalization as an aggregation of cultural flows
Benefits that Allow for Profits to Companies and
or networks is a less coherent and unitary
Nations
process than cultural imperialism and one in
which cultural influences move in many different 1. Offers opportunities for development and
directions advancement in economics, technology and
“The Americanization process information and usually impacts developed
becomes far more formidable when countries
the fundamental concepts of 2. Creates a more homogeneous world
society’s national identity are 3. Generates interdependent companies amongst
remodeled in the American image” companies
CULTURAL IMPERIALISM CONCLUSION
1. A kind of cultural domination by powerful Media and globalization will stay as long as
nations over weaker nations humanity exist
2. Viewed as purposeful and intentional because it
Only technology can predict the future of social
corresponds to the political interests of the
media but as long as man communicates, media
United States and other powerful capitalist
reverberates
societies
In Ph. Context, no less than the supreme law of
3. The effects of this type of cultural domination,
the land is ever cognizant and gives nation-
reflecting the attitudes and values of western,
building in its Article 2 Sec. 24 declaration of
particularly American capitalist societies, are
state principles and policies, provisions which
viewed as extremely pervasive and as leading to
stipulates that
the homogenization of global culture
The state recognizes the vital role of
4. Attempt to promote a Western Lifestyle and
communication and Info. In nation-
possible Americanize the world
building
Clearly implies the value and crucial
BASICS OF CULTURAL GLOBALIZATION
role of communication and Info. in
1. Diffusion of ideas and cultures amongst all of the the development and progress of
civilizations of the world the Ph. Which is not possible
without inter—mingling with other Often difficult element to describe
states of the world because it involves so many diverse
elements
GLOBAL RELIGION WORKS / CODE. Ethical values and the system of
moral practice directly resulting from an
RELIGION
adherence to the beliefs. Set of moral principles
and guidelines that must be respected and
Involves belief in and reverence for a
followed by the members of the religion
supernatural power or powers regarded as
Code, When used is a religious sense
creator and governor of the universe
simply a summary of the principles and
Personal or institutionalized system grounded in
guidelines by which people choose
such belief and worship
which actions are good, and which are to
Celebrate a sense of the sacred in life
be avoided
ORIGINS OF RELIGION These three elements (Wisdom/ Worship/
Works) fulfill the three parts of the humans soul:
As old as humankind thought, feelings and action; mind, sensibilities
Since the beginning, human beings have looked and will; the intellectual, the aesthetic and the
to powers outside of themselves for protection moral
and reassurance
WESTERN BELIEFS
These beliefs predate the written world , so we
must look to archaeological finds for evidence of
Share a similar view of the world and concept
these ancient religious beliefs
because they both sprang from Judaism (Islam
Neanderthal Man (60,000 BC)
and Christianity)
- Burial sites with animal antlers on
MONOTHEISTIC- Belief in one God
the body and flower fragments next
Humans must enter into an interpersonal
to the corpes
relationship with God
Cro- Magnon Man (35,000-10,000 BC)
Morality is based on learning the will of God,
- Buried with food, shells, necklaces of
understanding and living it our individually and a
deer teeth, fine skin clothes and
community
good tools
Time is viewed as linear, from beginning to end
- Dead also covered in red earth to
Judaism (Torah)
look like new born. Indication that
Christianity (Bible)
they believed in rebirth after death
Islam (Koran)
or afterlife
Other religions such as Hinduism, Judaism, EASTERN BELIEFS
Buddhism, Christianity, and Islam, started
thousands of years ago and continue to be POLYTHEISM – Belief in more than one god
relevant today Main concern is to live a good, happier, better
life
WHAT CHARACTERIZES RELIGION
Creation contains God within it. All elements of
creation from plants to animals have an
WISDOM / CREED. Theological beliefs and
animated spirit
scriptures of holy writings of a religion
Creed is a set of truths that must be Meditation is central to these faiths
accepted and agreed by the followers/ Life is balanced
disciples. Summary of the principle Holy books are not central to the beliefs and
belief of a religion practice
WORSHIP / CULT. Refers to the way of Time is viewed in cycles
worshipping. Rituals practiced by the followers. Time is a belief in reincarnation or rebirth
Things can be made better or worse through HOW DOES GLOBALIZATION AFFECTS RELIGIOUS
karma PRACTICES AND BELIEFS