FOR ANALYST ROLES AT AGODA

Roadmap to a successful
Analytical career at Agoda.
 Roadmap to a successful
Analytical career at Agoda

Teams

Marketing
The Marketing Team of Agoda is a world leader in online marketing. This department is highly
data-driven and focused on developing at-scale marketing programs that improve the lifetime
value of Agoda customers through measurable marketing programs and channels. The marketing
leadership at Agoda has deep experience in data science, product, strategy, and other marketing
�ields and has built an organization that thrives on data, creative ideas, and technology. You will
be able to learn and grow by working closely with experts from various backgrounds from all
over the world.

Supply Optimization and Commercialization

The Supply Optimization and Commercialization (SOCs) team sits within the Product Supply
team at Agoda Bangkok. It works closely with the sales department (Partner Services) to
identify and optimize growth opportunities on accommodations supply for the company and
to set up experiments to measure and implement changes. The projects the SOCs team works
on directly impact Agoda's bottom line and have a long-lasting structural impact on the business.

Strategic Partnership
Key accounts/ Strategy & Analytics is a fast-growing and dynamic team within the Strategic
Partnerships department of Agoda. The team is responsible for developing and scaling a range
of marketing solutions for accommodation partners focusing on growth, visibility, conversion,
and advertising and display marketing solutions for businesses and travel organizations.

Partner Development
Partner Development is a brand-new department that focuses on remote account development
and direct supply growth. The department was created based on experimentation, industry
best practices, and long-term strategy. This team is there to reach out to partners proactively
to improve the coverage and quality of Agoda's direct supply at scale through account
development and connectivity partnerships.

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 Roadmap to a successful
Analytical career at Agoda

Interview pattern*

SHL Numerical Assessment

The assessment is designed to gauge how critically, quickly, and accurately you can analyze and interpret charts,
graphs, tables, and other numerical data. The numerical reasoning test will take approximately 25 minutes and will
redirect you to a Google page once you submit the test.

Interview 1
(General Analytics Round - 1 hour)

The round focuses majorly on your analytical skills, how you fit with the team, your experience, critical thinking,
problem-solving skills, etc. The interviewer will assess your technical skills and business acumen, focusing on
your experience/projects and situational analytical problem-solving discussions. (That may include pseudo
coding in SQL, Python/R and basic statistics)

Interview 2
(Case Study Presentation - 1 hour)

The case study is one of the most crucial rounds, assessing your ability to deliver the recommendations
convincingly. The take-home exercise is shared with you in advance with the scenario-based question. You'll
work on a limited data set provided to perform analysis and come up with recommendations.

Interview 3
(Post-Case Interview(s))

This round is a follow-up interview with the key business stakeholders from the team(s) you have been shortlisted,
based on your case study performance. In this round you can expect the interviewer to analyze your fitment within
the team with role specific questions, mini case studies etc.

Prep Tips

Look at the Agoda website and
mobile app - do your research
on the product, the company, the
marketing strategies, and an
opinion on its user experience.
Prepare to be asked about SQL/Python/
R queries, basic to complex pseudo
coding exercises, A/B testing, traf�ic,
conversion, structuring a hypothesis,
cannibalization, etc. Even if this is not your
area of expertise, it is highly recommend-
ed that you do some research on this.
Have a notebook and pen
handy - it is not uncommon
that you will be asked to
discuss a mini case study
during your conversation, so
be prepared to jot down notes.
Ask questions - do
your research and
prepare questions for
the interviewers.

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*May vary slightly from specified process depending on the role.
 Roadmap to a successful
Analytical career at Agoda

What are you most excited about

working in Agoda's Analytics team?
“Just like Agoda itself, my career at Agoda also moves fast. I joined the company with analytical skills but no
prior experience in marketing. As Analysts, we get to solve very diverse sets of problems here. The kind of
exposure I got here helped me gain immense marketing knowledge. This accelerated my career growth and
helped me own and lead big projects end-to-end. I transitioned from a novice in marketing to a performance
marketing expert in less than 2 years. Agoda is a phenomenal place to grow.”

Akshat Jain
Associate Manager, Marketing
Connect on LinkedIn

“Working in a tech company like Agoda means the data and tools required to do your job as an
analyst are very mature and accessible. As someone who came from an industry that was
slightly behind in technology adoption, this was a massive un-blocker for getting things done.

An analyst at Agoda is expected to move fast and independently, while also improving their
technical skills along the way. The organization is very �lat and open—one can reach out to
someone two levels above for a quick check-in without hesitation. I enjoy being at the heart
of the department, understanding problems from all our markets and teams and working on
solutions for them. It is challenging and not repetitive.

My role involves a close relationship with the business, and I can see my analysis being turned
into action by other teams. This is rewarding, while also means there is a responsibility to
produce high-quality recommendations.”

Marc Parrikal
Analyst, Partner Development
Connect on LinkedIn

"At Agoda, every decision is made based on data, not a personal judgment. Sometimes we feel that we know
the correct way to solve an issue. But data might suggest a different way. As an analyst, I mainly focus on
programming (SQL, Python) and learning statistics to support decision-making. The role helps improve soft
skills like communication and dealing with different stakeholders. I've learned to explain complex data topics
in a way that is easy to understand. Here in the team, you can go for a job rotation to expand your interests
and learn new topics. That helps keep things challenging here."

Supasit Chalermchaiwat
Analyst, Strategic Partnership
Connect on LinkedIn

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 Roadmap to a successful
Analytical career at Agoda

“When I planned to transition to the travel industry, I was still very much looking
forward to the perks of the consulting world, especially opportunities to 1) tackle
tough problems the client cares about, 2) learn a lot and quickly and 3) work with
talents across teams. After a year working at Agoda in Marketing Strategy, I have
ticked all three boxes.

As an analyst, you'll have hands-on experience crafting data-driven recommenda-

tions. These analyses then go on to drive truly amazing things like helping the leader-
ship team shape decisions, product experiments, and solutions to customers' pain
points.

Move Fast is in Agoda's DNA – and I'd say one of the biggest differences from consult-
ing. Gone are the days of spending hours just to get data points in pdf from a client,
let alone trying to �igure out if your recommendations will ever get implemented. At
Agoda, you'll get to see how teams execute the recommendation, and even track
results in real time. During the process, you'll get to learn a lot, fast, almost out of
necessity. But fret not; you'll be supported by a network of brightest talents with
world-class expertise in tech, data science, design and even some ex-consultants!

With Agoda's sense of ownership and richness of data, I feel empowered.”

Nutnicha ManeeIn
Sr. Analyst, Marketing Strategy
Connect on LinkedIn

"I have been working at Agoda since 2019. Although it was not an entirely
smooth journey due to the pandemic, I have never regretted that I chose
to work here. Every day we work with agility and data-driven culture where
we move fast, take experiments and measure consistently. Additionally,
people here are encouraged not only to learn while we work, but also to
give and take feedback regularly as part of professional development.
Overall, I think this place is a great workplace which is just full of learning
opportunities, talented people, diversity, amazing tools, and everything
you need to be successful in your career."

Chanipun Chatrungrueangchai
Senior Analyst, SOCS
Connect on LinkedIn

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 Roadmap to a successful
Analytical career at Agoda

Hear from our leaders

What makes a great analyst?

Lily Chongkamanont
Principal - Partner Development
Connect on LinkedIn

"Someone who moves fast, thinks outside of the box, wants to take ownership and
makes decisions will �it really well. That's because you'll work in a fast-moving,
data-driven organization with a strong entrepreneurial culture."

Kris Suebjaklap
Director - Marketing
Connect on LinkedIn

Agoda is driven by strong ownership with largely bottom-up culture. We have a very
lean organization where everyone gets to be in the driver's seat. Each team set their
own road map and drives initiatives. We'd love to work with talents who take
proactive approach, have experimental mindset and are willing to fail fast and
learn. If you’re excited about managing a global business, understanding the
dynamics across geographies, and working with a diverse group of talents in a fast-
paced environment, come join us!"

What makes Agoda the place to be?

Joshua Chan
Principal - Supply Analytics
Connect on LinkedIn

"There’s a huge amount of data to explore, analyze and �ind

opportunities in. Our strong data engineering and infrastructure
support enable you to focus on the analytics side of things. You’ll More Resources
get to learn from world-class analytics leaders and data experts
from different �ields (e.g. statistics, engineering, economists,
Learn more about Life in Bangkok
biostatisticians, retail analytics). That’ll give you exposure to many
different methods of analytical problem solving -- more so than Take a tour to Agoda’s Bangkok of�ice
in more specialized industries (e.g. banks or manufacturing). Our
Get some Interview Tips
autonomous work culture also encourages you to take ownership from our top interviewers
of your analytical projects and gives you the freedom to explore
different topics.”

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