DC70 Communication Strategies for Agriculture and Food Industry Professionals

Media Campaign Project Proposal

Campaign Title Trash Talk
Make a creative and appealing title for your project

Social Media Goals & Objectives - Broadening the farmers' idea in executing
This section is all about managing your prospective client’s alternatives for organic farming.
expectations, showing that you understand their needs and
how you can help them.
- To introduce proper segregration that can help in minimizing the
wastes which causes pollution.
- To educate farmers and agriculture students regarding the use of
compost as fertilizer to improve the soil.
Analysis & Strategy - Almost all food waste goes straight to the trash can
Analyze the current efforts of your client’s social or garbage disposal, which is a wasteful practice,
media (if they have any) and give reasons why it’s not especially because these items can be transformed
working for them.
into something far more useful: fertilizer. Food waste
contains organic stuff, which can be composted to
produce fertilizer. It's a cost-effective and
environmentally beneficial approach to get rid of
food waste in your kitchen. You can turn smelly
kitchen garbage into a highly organic, nutrient-dense
substance that you can use to cultivate veggies or
flowers with by using leftovers and other food waste.
It will also help farmers to, and also with the leftover
foods that is used as fertilizer it will lessen the
methane in landfill which is very dangerous to the
environment. Apparently a lot of people still doesn't
care enough about the growing problem of food
waste. To strategies informing others we must talk
with some government agencies such as DA or DENR
to encourage a lot of people to engage to save their
food waste and gave it to farmers or turn it to
fertilizer then gave it to the farmers at least the land
which the farmers planted may have a nutritious soil.
The use of social media could greatly affect it to
spread the word, because people nowadays has an
access to social media, giving enough info about it
through facebook, instagram, Twitter, and other
social media platforms. The infos could be info
graphics, promotional video, or students posting the
proper practice of composting the food waste ane
give it afterwards to the farmers for them to not have
expensive fertilizers.
Target Audience: - Farmers and agriculture students
Identify your target audience and make a brief
overview or background
DC70 Communication Strategies for Agriculture and Food Industry Professionals

Type of Media Materials: - Explainer video

Identify the type of media materials to be used - Animation video
(explainer video, poster, brochure, etc) - Leaflets
- poster

Media Platform Facebook

Identify the best media platform you will be using

Project Overview:
Highlight what makes good social content
Logo:
Explain thoroughly your campaign logo
Tagline/Call to Action:
Make a creative, simple, and engaging tagline.
A compost is one of the organic fertilizers that uses kitchen
waste and dead leaves with a mixture of cow’s manure. In
starting the compost pile, it allows the worms or any
beneficial organisms to recycle food scraps into excrete
beneficial nutrients to the soil. Composting is the process
that will let the microbes break up the organic matter into
nutrients. This organic fertilizer promotes organic farming
which make the soil and crop a nutritious and healthy one
without the help of an inorganic fertilizers. Promoting
compost as a fertilizers would help our target audience not
to buy costly inorganic fertilizers and that might harm their
soil and crops if the application is not exact on what does
a certain crop need.
The activity of soil microorganisms turns raw organic remains into
humus-like substance during composting. Mature compost is easier to
handle and less bulky than raw organic wastes because it stores well
and is biologically stable. It also has no unpleasant odors. Compost can
be used as a soil supplement, seed starting, mulch, container mix
ingredient, or natural fertilizer in agronomic and horticultural activities,
depending on its qualities. Weed seeds and plant diseases in organic
leftovers can be reduced or eliminated by composting.
The Trash Talk Campaign logo includes elements such as the use of colors,
shapes, and space. Our logo consist of green trashcan with wastes inside. The
green color of trashcan emphasizes that it allows for the collection of organic
waste, such as food waste. We also include call-outs in which the trash talks
about to turn the food wastes inside it into a compost. The tagline was also
included which is “Dump Waste to Soil”, this suggests that instead of throwing
garbages and wasting your food, why not collect it and compost these waste,
which can be used to help improve soils and grow the next generation of
crops.
“Dump Waste to Soil”

Name of Members: • Macasa, Stephanie

List all the contributors • Mallari, Aprille Ann
• Malolot. Cirmelch Josh
• Nagac, Gift Kylie Faye
• Pacteres, Rose Shesan

References: • Turning Food Waste into Fertilizer in Ghana. (2020,

February 20). Farming First.
DC70 Communication Strategies for Agriculture and Food Industry Professionals

https://farmingfirst.org/sustainable-food-system/turning-
food-waste-into-fertilizer-in-ghana/
• N. (2021, January 25). Collective action to combat food waste.
BusinessWorld. https://www.bworldonline.com/collective-action-to-
combat-food-waste/
• https://wwf.org.ph/resource-center/story-archives-2021/turn-food-
waste-into-healthy-soil/
• Greene, C. (2018, May 27). How To Make Organic Fertilizer From
Your Kitchen Waste. Medium.
https://medium.com/@courtneygreene/how-to-make-organic-
fertilizer-from-your-kitchen-waste-9dc03b781e3

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