BA (Hons) Art & Design  

Module Code: AAD4005 
Module Title: Portfolio
Credit Rating: 20 Credits
Academic Yr.: 2021-22 
Module leader: Simon Taylor 
Module duration: 28 // 09 // 21 to 03 //02 //22

Brief:
Portfolio Brief: 17/02/ 22
Formative Assessment 29/04/22
Summative Assessment 23/05/22
Feed back date 13/07/22
Intended learning outcomes

LO1 Understanding of
Module Description & Aims 
problem-solving methods
This module provides you with the opportunity to consolidate
towards final outcomes in
learning by completing a final project or outcome that represents
an art and design context.
the current direction within a creative practice. This should reflect
your academic, practical knowledge and experience accumulated
to date whilst studying at Level 4. This process will also involve the LO2 Knowledge of
approaches to exhibiting
investigation of methods to promote work and engage with a
and promoting work for public
prospective audience appropriate to the project outcome.
engagement.
This will demonstrate and showcase your creative application,
selected skills, effective planning, considered design, execution
and completion of a product or object in relation to the module LO3 The ability to accurately
brief. communicate ideas and
information with structured
Intended Learning outcomes. and coherent arguments to an
LO1. Understanding of problem-solving methods towards final audience.
outcomes in an art and design context
LO2. Knowledge of approaches to exhibiting and promoting work for LO4 The ability to reflect on
public engagement. and evaluate personal
LO3. The ability to accurately communicate ideas and information development and identify
with structured and coherent arguments to an audience. emerging possibilities.
LO4. The ability to reflect on and evaluate personal development and
identify emerging possibilities. Supporting material in the form of
research notes will also be
You will engage with independent study and produce a resolved expected: A comprehensive record
outcome building on previous successful working practice. You are of research and development,
expected to apply the underlying concepts and principles of underpinned by appropriate
contextual references and
project management, underpinned with critical theoretical and
annotation.
technical understanding, to realise the project.

Specific areas of study and assessment tasks will include:

• Independently developing a creative practice.
• The application of specific skills relevant to the project.
• Defining, planning and managing a proposed project.
• Organising materials and facilities in the production of an
outcome.
• Developing promotional materials.
• Exhibition set up, final performance / final product.
 The module also provides the opportunity and need to collaborate
between peers and tutors whilst planning your exhibition. This will Suggested reading;
allow working outcomes to achieve quality and potential. To fulfil
the intended learning outcomes students will professionally present
Pip Seymour (2003) The artist's
their work to an appropriate audience within a set time and in an handbook:  a complete
appropriate Exhibition environment. professional guide to materials
Students will also be expected to develop group and independent and techniques
promotional materials in both physical and digital formats. Arcturus Publishing  

Althoff, Kai et al (2002) Drawing

Now: Eight Propositions. The
How you will be assessed // Museum of Modern Art, New
Formative Assessment provides the learner with feedback about your York.  
performance and how you improve. This feedback together with
group critiques and self-reflection helps you to learn more effectively D.J. Huppatz. (2019) Design, The
and reach the intended learning outcomes. Key Concepts. Bloomsbury Visual
Arts  
At formative assessment points throughout the year, work will be
assessed and you will receive feedback through: staff student Charles Wallschlaeger,
critiques, seminars, tutorials and presentations. Cynthia Busic-Snyder (1992) Basic
Visual Concepts and Principles for
Formative Assessment. Artists, Architects and
Will consist of: Designers. Wm. C. Brown
Assessment and feedback.  Publishers  
Formative exercises and tasks: 
F1. Tutorials will monitor personal progress, research and the Weintraub, L. (2003) Making
development of outcomes. This assessment provides an action plan to Contemporary Art: How Today's
develop independent learning. Artists Think and Work Thames &
Hudson
F2. Creative Journal to contain an account of research and practice that
will demonstrate awareness, understanding and knowledge of technical Links and Resources;
and digital practices. This will be documented both as physical
samples, drawings and experiments and as a digital portfolio. You will be
expected to show independently developed creative pathways

Summative Assessment:   Weighting

  Exhibition with physical and digital portfolio of
S1. 70%
preparatory and supporting material that indicates the
practical development and refinement towards the
resolution of a final product and promotional materials.

S2. Presentation of an account of your project with 30%

reflection upon those areas of creative practice that you
wish to develop further.

Outcomes required for Summative assessment: includes:

-Final product/s for and displayed in an Exhibition.
-Presentation evaluating developments, outcomes and future ideas
within your creative practice.
-Physical sketchbook, including visual and written supporting
materials and a digital blog with Analytical accounts of progress that
document the practical development of your project.
 Suggested reading:
-Pip Seymour (2003) The artist's handbook:  a complete
professional guide to materials and techniques
Arcturus Publishing 
-Althoff, Kai et al (2002) Drawing Now: Eight Propositions. The
Museum of Modern Art, New York. 
-D.J. Huppatz. (2019) Design, The Key Concepts. Bloomsbury
Visual Arts 
-Charles Wallschlaeger, Cynthia Busic-Snyder (1992) Basic Visual
Concepts and Principles for Artists, Architects and
Designers. Wm. C. Brown Publishers 
-Weintraub, L. (2003) Making Contemporary Art: How Today's
Artists Think and Work Thames & Hudson. 

Descriptor for a higher education qualification at level 4 on the FHEQ: Certificate

of Higher Education

Certificates of Higher Education are awarded to students who have demonstrated:

• knowledge of the underlying concepts and principles associated with their
area(s) of study, and an ability to evaluate and interpret these within the
context of that area of study
• an ability to present, evaluate and interpret qualitative and quantitative data,
in order to develop lines of argument and make sound judgements in
accordance with basic theories and concepts of their subject(s) of study.
•
Typically, holders of the qualification will be able to:
• evaluate the appropriateness of different approaches to solving problems
related to their area(s) of study and/or work
• communicate the results of their study/work accurately and reliably, and
with structured and coherent arguments
• undertake further training and develop new skills within a structured and
managed environment. And holders will have:
• the qualities and transferable skills necessary for employment requiring
the exercise of some personal responsibility

To reduce our carbon footprint, all briefs will be emailed as opposed to being given as
hard copy. This will also allow you direct access to links provided and to view the document at you
preferred size