PAKISTAN STUDIES

Role of New
Age Media in
Pakistan
(2019-2021).
INTRODUCTION TO
COVID (2019-2021).
AN ON-GOING PANADEMIC
The COVID-19 pandemic in Pakistan is part
of the ongoing pandemic of coronavirus
disease 2019 (COVID-19) caused by severe
acute respiratory syndrome coronavirus 2
(SARS-CoV-2). The virus was confirmed to
have reached Pakistan on 26 February
2020.
Pakistan so far has experienced three different waves of COVID-19.
The nation's first wave of COVID-19 began in late May 2020, peaked in
mid-June.
Cases and deaths began rising again, though, in early November 2020,
culminating in the country's second wave. This wave was low in its intensity.
The country's third wave began in mid-March 2021, when testing positivity
rates, and daily new confirmed cases and deaths began to skyrocket.
INTRODUCTION TO
NEW AGE MEDIA
New media are forms of media that are
computational and rely on computers for
redistribution. Some examples of new media
are computer animations, computer games,
human-computer interfaces, interactive
computer installations, websites, and virtual
worlds.
 ROLE OF NEW AGE MEDIA IN
DIFFERENT SECTORS OF
PAKISTAN GOVERMENT.

Role of New Age Media in Pakistan (2019-2021).

ROLE IN
ECONOMY
KEY INSIGHTS
Marketing
Finance
MA R KETING
NEW AGE MEDIA INFLUENCING
THE ECONOMY OF PAKISTAN.
Economic actors need accurate and timely information to allocate
resources efficiently.
Investors and other groups increasing value and demand a
governance-monitoring role from the media.
A free and independent media can provide information and monitoring to
the economic policy development process leading to more effective
economic policies.
It can also reduce political risk and increase good governance—conditions
that are important for robust economic development.
STATISTICS
FINANCE
ROLE OF MEDIA IN ECONOMY
New Age media sites have created a new major industry
(i.e, media economics) and thousands of jobs.
Promotion in digital banking and online small scaled
bussiness.
The local market beat down the high capitial industry on
the basis of strong financial strategies and current off-
one situation in panedemic.
Statitics:
ROLE IN HUMAN PHSYCHOLOGY

Here we will discuss the imapct of new age

media on human phsychology in Pakistan
during 2019-2021.
 Pros
The global and Pakistan
media platforms have played
an indispensable role in
mitigating mental health’s
psychological effects .The
special reliable programs on
the COVID-19 campaigns
boosted the public’s morale
and provided them mental
relief.
Cons
An increase in gaming addiction.
Internet use with detrimental impact on
psychosocial well-being.
Intense users of meda reported high
scores of depression, loneliness,
escapism, poor sleep quality and anxiety
related to the pandemic.
The psychological health of people all
around the world is severely affected due
to the COVID-19 outbreak.
The impact of social media on sleep
quality remains a primary risk for
subsequent mental health concerns among
youth. Lack of sleep can lead to mental
health problems, metabolic disorders
This research shows the mental health of women in Karachi to be noticeably affected during
the pandemic with an alarming finding of thoughts regarding self-harm.Younger females in
our context were seen to be more vulnerable. Students due to a sudden break in their on-
going education seem to be dealing with more depressive and anxious thoughts. Women
suffering with chronic illnesses have had a higher mental impact than healthier women.
Keepingin view these findings, essential assistance
should be made available through
online support groups, awareness
though television or social media
and telemedicine. Moreover,
informative messages through
short message services or call
services may help reduce the
overall public panic, and therefore
help reducing the anxiety levels
found in our population.
 Previous research found that age did not have an effect but gender did;
females were much more likely to experience mental health than males.
Following grapg show that results of a study regarding the usage of new age
media in Pakistan in the situation of panedamic.
ROLE IN EDUCATION
SECTOR
PROPOSED TIMELINE AND MORE
DIGITILIZAL LAERING PLATFORMS
New agemedia provided a learning platform that
enabled students to easily communicate with their
teachers such as Zoom, WhatsApp, and Google
Classroom.

BEST ALTERNATE OPTION

During the panademic, educational institutions were closed,
and students worldwide were confined to their homes. Social
media platforms provide an alternative to face-to-face
discussions, extensively supporting students worldwide

HELPFUL TOOL IN INDEPTH LEARNING

Moreover, social media platforms have helped in
learning further topics in the related areas of study
 ROLE IN TOURISM

In 2019, Pakistan's tourism

contribution to GDP was 5.7% but
when the pandemic hit it went down
to 4.4%.
While in person tourism was
ristricted , travel vlogs stared to
trend. Media paved the path for these
vlogs to reach the general audience.
As the covid situation is settling down
and businesses are opening again, the
tourism rate is going up , since people
had to wait a lot to travel again.
Travel vlogs provided a source of income for
the most Pakistanis.
Moreover, the lockdown lowered the
pollutions levels which brought back the true
beauty of Pakistan.
ROLE IN SOCIETY AND CULTURE

New age media played an important role in formation of a

new attitude in Pakistan.
The country has opened up and it has attained a progressive aura.
The traditional gap between the rulers and the people has
shrunk to such an extent that governments are forced to change
their way of working to sustain their credibility.
IMPACT OF MEDIA ON IMPACT OF MEDIA ON
SOCIETY CULTURE

●Informed society ●Creates general awareness

●Ideal image ●Help to protect culture
●Influence buying decisions ●Influences to move towards
●Influences public opinion western culture
●Tends to change life style ●Diminishes family culture
●Help to eliminate public evil
●Effects socialization ●Cyber
crimes and
online harassment
●Impact on privacy and
productivity
 ROLE IN PRIVATE
AND PUBLIC SECTOR
The public sector (state sector) is The private sector in the part of the
the part of the economy composed of economy, sometimes referred to as
both public sectors and enterprises. the citizen sector, which is owned by
e.g. public goods and governmental private groups as a mean of
services such as the military, law
establishment for profit or non-profit,
enforcement, infrastructure, public
rather by being owned by the
transit, education, along with health
government.
care and those working for the
government itself.
The new age media played a vital role in development
and digilisation in private sector. For example, a private
educational institution had the resources to provide their
staff with the tool to digitilize their system.
While public sector lacked the finding and recourses to
digitilize and develop freely. For example, a public
educational institution had not enough resources to to
provide their staff with the tool to digitilize their system.
 The unscientific cures and unverified medicines endorsed by the politicians and
fake doctors proved harmful.
The media played a worldwide role in coronavirus disease tracking and updates

ROLE IN through live updates dashboard.

The media allowed for timely interventions by the Center For Disease Control
And Prevention (CDC) and the World Health Organization (WHO), enabling a

HEALTH rapid and widespread reach of public health communications.

An upward trend for the promotion of health and hygiene practices was seen

AND
worldwide by adaption of safe health practices such as increased hand washing,
use of face coverings, and social distancing.
Media reinforced illness-preventing guidelines daily, and people were encouraged to

MEDICINE
use telehealth to meet their healthcare needs.
Mass media has an imperative role in today’s world and it can provide a unified
platform for all public health communications, comprehensive healthcare
education guidelines, and robust social distancing strategies while still
maintaining social connections.
It can enable equal access to healthcare, end discrimination, and social
stigmatization.
Conclusion:
The role of media and public health communications must be understood and
explored further as they will be an essential tool for combating COVID-19 and
future outbreaks.
 ROLE IN PUBLIC AWARENESS
The numbers of social and electronic media users increased
significantly during the coronavirus pandemic. It is important to
communicate preventive information via the most frequently
searched media to enable rapid circulation. Low preventive health
awareness was associated with socioeconomically deprived groups.
FUTURE OUTLOOK OF
NEW AGE MEDIA
As the age of digitalization has just begun and will reach an increase by
01.03% every year, we must be prepared for the change to come and
embrace this change.
 REFEREN CES
https://en.wikipedia.org/wiki/COVID-19_pandemic
https://en.wikipedia.org/wiki/New_media
https://pide.org.pk/research/the-electronic-media-economy-in-pakistan-issues-
and-challenges/
https://www.cureus.com/articles/31508-social-media-use-and-its-connection-to-
mental-health-a-systematic-review
https://www.statista.com/topics/6224/covid-19-impact-on-the-tourism-industry
https://www.grrjournal.com/jadmin/Auther/31rvIolA2LALJouq9hkR/gO2eELg57Z.pdf
https://www.nature.com/articles/s41591-018-0322-1
https://www.mphonline.org/public-awareness/
https://www.thenews.com.pk/tns/detail/621170-future-is-digital
The End