Why I Want to Pursue a Career in the Marketing Field

By Lauren Kolonusz

Since I was a young girl, I’ve always been a very creative person. So when deciding on a

major in junior college, I instinctively knew I needed a major that would allow me to express my

creative side and gain the skill set necessary for today’s job market. I initially majored in Liberal

Arts and thereby earned an AA Degree, which allowed me to transfer to Worcester State

University and become a Communication major. Throughout my time as a Communication

major at WSU, I was able to obtain a knowledgeable skill set that I can now carry out into the

marketing workforce for future endeavors. Moreover, as a Communication major, I have

strengthened my creative abilities by becoming a proficient writer and a producer of a variety of

media content.

Worcester State University had given me the ability to complete a marketing internship

while enrolled in school. During my marketing internship at Oriol Health Care, I discovered my

passion for marketing. I found that I worked remarkably well in the advertising, promoting, and

public relations fields and loved having a large degree of freedom while choosing content for my

video creation. Furthermore, during my internship, I created several digital media and media

writing compositions such as a press release on organization events, a job recruitment video

showcased on all company social media platforms, multiple event flyers and cardholders on

Microsoft Publisher, and a logo sticker for an upcoming event in their facility. In addition to my

advertising and promoting projects, I delved into public speaking when asked to present a new

type of software called Hootsuite to my colleagues. I created an in-depth PowerPoint present and

hosted a meeting where I explained all the qualities of a social media manager application such

as Hootsuite offers. They thought this was a good idea, and they further discussed it with the
marketing team’s managers. As a result, my internship advisor suggested I seriously consider

marketing because I have exceptional attention to detail, am proficient in writing and public

speaking skills, and have a social media management and marketing strategies background.

Altogether, my passion and inherent interest in the marketing field, combined with the

experience I have gained throughout my time at WSU and Oriol Health Care, have significantly

contributed to achieving my goals and furthering my career. I will use my communication skills

to further make effective and professional connections within the marketing field as one of my

goals. After graduation, my ultimate goal would be to advance in a marketing associate position

at a company with a compelling mission statement that I agree with, and a strong teamwork

environment.