JNBY Re ea ch a d SWOT A al i

We a ed b e ea chi g he B a d ba ic i f ch a l ca i ma ke g h i b h l cal a d e ea ma ke a ge c me
core values. We also created the SWOT analysis.

SWOT Analysis
JNBY Pe a
After researching about population in Paris, each of us created
f di e e e a a i g hei ame age al e
personalities, hobbie, occupation, income and relationship,
challenges and needs in life, as well as the references that we
found on instagram.
JNBY B i e S a eg E e ci e
We did the business strategy exercise which got us to think and brainstorm on the business strategy such as brand vision, mission, values,
qualitative and quatitative research, message, and innovation model, which helped us to have a clearer strategy for our brand.
JNBY B a d S a eg Ca a a d Ca e S die
We did the business strategy exercise which got us to think and brainstorm on the business strategy such as brand vision, mission, values,
qualitative and quatitative research, message, and innovation model, which helped us to have a clearer strategy for our brand. Nevertheless, we
also researched further on several cases studies.
JNBY Idea B ai mi g
We came i h ai di ec i hich a e S ai able a ec b c ea i g a e hibi i f c i g he c ce f ai abili C l al
Amalgama i b e dec a i g me gi g Chi e e c l e i h Pa i La dma k a d C llab a i hich ca ie he e age
JNBY C llab a i
C llab a i a e f
potential direction. I researched
on Parisienne and Pasris
well-known brands that I
believed would tackle the threat
f he Chi e e e e ea d
reform our brand’s image to be
more inclusive and accepted by
Parisienne.
JNBY B a d Ac i a i a d C ea i e Di ec i
We had the brand activations in class on monday where the tutor gave us random keywords, which we came up
i h h ee c ea i e di ec i ha e f d e c ea i e a d i e e i g hich a e he C m e i i ASMR
d de ig fea ed i he e P e hich e decided de el he e idea f he
JNBY Timeli e
These are the timeline for the competitior and pop-up store
i h ASMR d de ig hich i i iall e e ed
be consecutively executed as a one creative direction as
the winner from the competition will be featured in the
fashion show for the pop-up store, but we decided to
e a a ed hem i di e e di ec i i ead beca e
e belie ed i ld be m e e ec i e a d be e cial
JNBY P e Re ea ch
The pop-up store idea was initially inspired by the “Symbiosis”
i e e held b JNBY i Chi a f c i g he
main theme of organic nature through “Symbiosis Tree”. We
also created the Pop-up store’s touchpoints by one of the
personas we created “Adeline”.
JNBY P S e Re ea ch
The mai heme e ch e f ei Bl m i i ed b Cla de M e Wa e Lillie e ie The e a e he i al a d c e al e ea ch e
did before concluding on the visual styling.
JNBY Bl mP S e
Developed from our Bloom concept, the store brings a fresh contemporary narrative to Monet, his
Entrance
Water Lilies will be digitalized and integrated into each touchpoint of the popup store, bringing in
the classy Parisienne Identity and a hince of modernism from JNBY together. The pop-up store will
be l ca ed a Cham El ee Pa i he m ell k a d hi ical ig i ca fa hi
a e e Thi i he la a d he i al li g f each ec i f he e

Centre: Fashion Show

Sides: Shelves and Display

JNBY S d De ig a d T ch i
We did research on the sounds design and decided on the theme for each room and creted the overall touchpoints for the pop-up store. As well as
the detailed plan of how each sound is going to be designed and executed.

Touchpoints
JNBY S d De ig P ce
These are the process of creating the sounds for each section of the pop-up store.

Side Display Mixed Tracks:

Entrance: Ca hie Ambie ce

JNBY S d De ig T ch i a d P e ial
Thi i he ch i f c i g ASMR fea i g a d c me em i Al he e ial ea behi d h he e
di ec i ld lead JNBY l cali e i Pa i cce f ll a d f e be e