Micah Jirah M.

Palamano
COC-FA-HTM-C-09
P2 EXAM: Concept map of the relevant topic of Day 10-15

TOU 042
Micro Perspective of Tourism and
Hospitality
My understanding
and knowledge.

DAY 10 DAY 11 DAY 12 DAY 13 DAY 14 DAY 15

The Marketing
The history of The key The types of Challenges The different The evolution MICE (Meetings, Key players in The strategic Orientation and
The different
food and personnel of The types facing the types of of tourist Incentives, the MICE
types of food Organized marketing the uniqueness
beverage food and of table recreation and tourist attraction Conventions, Industry
service recreation. process of Tourism
industry. beverage. service. leisure service attraction Exhibitions)
establishments. Marketing
Their jobs field. Industry
and
position. In starting a
The evolution -Meeting .-Market Planning
-It started in -Cultural Is one of the program to
-Government -Serve diverse of tourism planners -Target Market
Roman era, -American or attractions fastest-growing market tourism in
-Deli shops recreational society depended on -Convention Selection
with Plate Service -Natural and lucrative general or the
-Coffee -Waiter/Waitress agencies. -Emphasize the existence and Visitors -The Marketing
establishments -Russian Service attractions area of the specific product of
shops takes and serves -Voluntary key social and Bureau (CVB) Mix Selection
who offered -French Service -Events tourism and tourism, which is
-Cafeterias food. nonprofit purposes of development of -Convention
sausage and -Buffet Service -Recreational hospitality service, it is a
and; -Outlet cashier organizations recreation in attraction. centers Although the
roast meat. -Family or attractions industry. must to develop a
-Restaurants prepares and -private working with There has been -Specialized theories of
Laurial Service -Entertainment philosophy or
attends to the bill. membership at risk-youth, a rapid growth services marketing tourism
attraction orientation to
-Outlet manager organization. serving in all types of are quite the same
-Commercial persons with guide one’s
may personally attractions. as of others, there
recreation disability, and marketing effort.
attends VIP’s. are some unique
-Busboy enterprises. promoting qualities; It’s main
Clears table from -Employee community product is service.
mess. recreation development
program.