Professional Documents
Culture Documents
Vijaykumar Project Submission Change Management
Vijaykumar Project Submission Change Management
Part I
(S) Strength:
• Strong Brand with diversified product portfolio
• Strong performance of Jaguar Land Rover
• Efficient Customer
(O) Opportunities:
TATA motors can take the advantage of its innovative legacy to
increase its market share in the EV segment. TATA Power can create
the entire EV environment by installing more charging stations.
(T)Threats:
• Increasing competitions from other out makers
• Environmental measures to curb pollution a threat to Tata
• Motors product portfolio.
SWOT Analysis of Mahindra Electric:
(S) Strength:
• Strong Market Position
• Innovative Concept
• Strong Business Model
• Large customer base and geographical outreach
(W) Weakness:
• Lack of financial and technical resources
• Devaluation of Mexican currency
• Lack of expertise in operating in U.S markets
(O) Opportunities:
• Increase demand of theme park.
• High internet penetration
• Increased mobile phone usage
(T) Threats
• Currency devaluation
• Intense domestic and international competition
Tata Motors is better than Mahindra Electric how? The following point
show this:
1. Tata Motors has the biggest order to supply electric vehicles to
EESL.
2. Mahindra Electric supplies 4800 units of the Verito Sedan to
EESL a top executive Mumbai based company, Tata Motors has
a contract to supply 5050 electric cars.
Part II
2. Authentic: Use of original ideas is the key to win the hearts of your
audience. Always be real to them. Genuine communication builds trust.
2. Be authentic:
Authenticity in leadership is built in an environment of trust and
transparency, in which leaders example accountability and
responsibility. This encourages people to discuss their concerns and
issues, enables the leader or manager to allay fears and act to
show that the organisation values its people and the contribution they
make toward achieving the vision.
Recommend the various communication strategies…during the change
Question 4b
Communicating vision through multiple channels:
Communicating vision must become habitual and must be executed
before, during and after the change. It must also be communicated
appropriately.
Solicit feedback:
Only with feedback can leaders know what their people understand and
what they don’t. Feedback is critical to ensuring that efforts in
communicating the vision have not fallen on deaf ears or been
misunderstood and that the vision will not be misrepresented further
down the line.
Act consistently with the vision:
It is not enough to communicate vision verbally. Leaders and managers
must role model the behaviours that they expect their people to
perform. Without this consistency between words and action, credible
leadership and the change project will dissipate rapidly, and resistance
will grow.
Critically analyses the major…
Question 5
The main factors of success of Nexon have been the performance of the
vehicle at a range of 11 lacs as compared to its counterparts like TESLA,
HYUNDAI etc.
Some other very useful factors are the merger with many international
brands like jaguar which has really helped the brand, more emphasis on
technology changes required, collaboration of more talented engineers
and the ability to understand the Indian market. A strong R and D team
has played the major game changer for the tata motors.