Customer Requirement

Portability

Sound quality

Game choices
Graphic quality

Extra movement
Distinguish features

Importance weighting
Online game experience

Technical evaluation
Target value

2
1
2
9
7
8
7
4
9
cust
importance to
Motion sensor

99
Maintain current level

Develop blu-ray tech Blu-ray

81

B,C A,B
B
Maintain current level Size

45

B
Maintain current level Weight

45

B
Design case for protable use Compact (easy to pack)

45

A
Develop server for online game Compatable server

63

A
Develop online store Online community + online shop

90
Technical Requirements
 strong positive Strong association 9
positive Somewhat asssociated 3
x negative Weak association 1
* strong negative

equirements
Cooperation with software developer
Online community + online shop

High resolution VGA

Sound

1 2 3 4 5 A=WII B=X BOX C=PLAY S

B C A 45 18 27

B C A 36 4 8

A B,C 7 28 28

A B C 16 24 40

A B C 14 28 35

A B,C 27 45 45

B,C A 10 2 2

72 63 81 155 149 185

Develop network/ cooperation
Develop online store

Upgrade level

Upgrade level

A
B

Technical evaluation
3 C C C
4 B AB
5 A C A A C C
A 495 81 225 225 180 63 90
B 99 81 90 90 90 252 360
C 99 405 135 135 135 315 450

CONCLUSION:
We are good at distinguising feature, portability, extramovement - but however, to maintain this perfor
We are not good at online games, graphic, sound, game choices - thus we need to develop online game
 A A A C
B B
C C B,C
216 189 243 2007
288 252 405 2007
360 315 405 2754

er, to maintain this performance we need to develop blu-ray tech

ed to develop online game service, upgrade VGA, sound, and develop cooperation with software development