Professional Documents
Culture Documents
Module 6 Entre 9
Module 6 Entre 9
Department of Education
PUBLIC TECHNICAL-VOCATIONAL
HIGH SCHOOLS
0
ACKNOWLEDGMENT
Writers:
MARYAN C. CABASAG
Solana Fresh Water Fishery School
CECILIA C. BUNAO
Don Alejandro Roces Sr. Science – Technology High School
DAISY VILLANUEVA
Malolos Marine Fishery School
GAY BUENAVISTA
Muntinlupa Business High School
JEANNETH CUETO
Muntinlupa Business High School
OFELIA F. BERNARDO
Jones Rural School
ROLANDO M. CUBANGBANG
Jones Rural School
JESUSA C. IGLESIAS
San Jose National Agricultural And Industrial High School
LITO L. AGCAOILI
Alcala Rural School
Encoders:
MARISOL E SALDIVAR
CARLO MAGPANTAY
Editor:
Facilitator:
MARYAN C. CABASAG
Solana Fresh Water Fishery School
Iraga, Solana, Cagayan
Region 02
CECILIA C. BUNAO
Don Alejandro Roces Sr. Science – Technology High School
Roces Ave., Brgy. Obrero, Quezon City
NCR
MA. JOSEFINA B. LUNA
E. Rodriguez Vocational High School
Nagtahan, Sampaloc, Manila
OFELIA F. BERNARDO
Jones Rural School
Jones, Isabela
Region II
ROLANDO M. CUBANGBANG
Jones Rural School
Jones, Isabela
Region II
JESUSA C. IGLESIAS
San Jose National Agricultural and Industrial High School
Alcala Cagayan
Region II
Encoders:
MARISOL SALDIVAR
Taguig City
EDUARDO PINEDA
Cauayan, Isabela
CARLO MAGPANTAY
Project 4, Quezon City
Editor:
Facilitator:
MARYAN C. CABASAG
Solana Fresh Water Fishery School
Iraga, Solana, Cagayan
Region 02
Encoder:
Facilitator:
Editors:
CAROLINA F. CHAVEZ
Principal II
Muntinlupa Business High School
BEATRIZ A. ADRIANO
Principal IV
E. Rordiguez Vocational High School
Pre-test............................................................................................1
Post-Test.........................................................................................22
Key to Correction.............................................................................24
HOW TO USE THIS MODULE
Pre-test
1
B. Multiple Choice. Read and understand the following statements
then select the letter of the correct answer and write it in
your quiz notebook.
2
8. It is the place where we can buy different goods from one or a
number of vendors.
a. church
b. market
c. pack
d. school
9. The 4 P’s of a good marketing plan are.
a. Package, Place, Plan, Price
b. Plan, Place, Product, Price
c. Place, Price, Product, Promotion
d. Price, Place, Promotion, Purchase
10. It is an outline of your business.
a. Business Plan Proper
b. Executive Summary
c. Overview of the Business
d. Personal Details
3
LESSON 1
LET US STUDY
Words to study
4
ACTIVITY I: The Business Plan
Parts of a
Business Plan
5
In organizing the main parts of a business plan one must
consider the survey instruments to gather data and the results to
analyze and interpret the business plan.
MAIN PARTS
Section 4
I. THE PROBLEM/NEED
ACTIVITY II
THE PROBLEM/NEED
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
VISION
It is a description or statement of what the proponent sees if the
problem/need is solved.
MISSION
It is a clear description of goals and objectives that presents practical
steps to achieve the vision.
VALUES
It is a clear statement of values critical to the culture, integrity and
activities of the business.
6
ACTIVITY III
VISION
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
MISSION
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
VALUES
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
_____________________________________________________________________
B. Marketing Strategies
This includes the Four P’s – price, promotion, product and
place. The Four P’s all work together to reinforce the positioning
strategy which is based upon what your target customer wants
or needs.
ACTIVITY IV
EXERCISE A
MARKET PLAN
7
Product:________________________
Target Market: Who will buy your product/service? Why will they buy
it?
OTHERS
PRODUCT
AGE JOB RESIDENCE (Please
INTEREST
Specify)
___________ ___________ ___________ ___________ ___________
EXERCISE B
MARKET PLAN
8
Pricing:
How much will you charge?______________________________________
Why will you charge this price? __________________________________
How much do your competitors charge?__________________________
Why do your competitors charge that price?______________________
Advertising
Telephone _________________________________________________________
Personal Contact _________________________________________________________
Paid Advertising _________________________________________________________
a. Newspaper Ads
b. Radio and TV
c. Posters, signs and billboards
d. Direct mail brochures, flyers, letters, samples (choose one)
Free Publicity _________________________________________________________
Using Contacts _________________________________________________________
Public Relations _________________________________________________________
Sales Promotions _________________________________________________________
EXERCISE C
MARKET PLAN
Public Relations
Which of the following will you use to get your product or service into
the hands of the customers? Why?
Games ________________________________________________
Coupons ________________________________________________
Special Prices ________________________________________________
Double Offers ________________________________________________
Other (pls. specify) ________________________________________________
9
IV. PRODUCTION AND TECHNICAL PLAN
Transformation
Process
Inputs Outputs
ASSEMBLING
LABOR FINISHED PRODUCTS:
CANNING
LAND BAGS
CONSTRUCTING
MACHINE T-SHIRTS
CULTURING
FURNITURE
RAW MATERIALS
DRAWING
CANNED GOODS
SEWING PASTRY
MILLING
PRINTING
BAKING
ACTIVITY V
10
V. ORGANIZATIONAL/MANAGEMENT PLAN
This plan includes the members of the team and the team’s
contribution to the business.
Manager/Owner
Supervisor
Clerk
Maintenance
ACTIVITY VI
11
SECTION V
I. SUSTAINABILITY
I. Financial Plan
“Where the money comes from and where it goes.”
This section of the business plan is the key area, where
people will judge how competent you are as an entrepreneur.
It must be well written, concise and sufficiently documented.
B. Monthly Expenses
Table 1
MONTHLY EXPENSES
FIXED COST
Rental PhP3,000.00
Salaries:
Baker 3,500.00
Helper 3,000.00
Roller 450.00
Mixer 900.00
Slicer 200.00
Tools & Utensils 175.00
(A)TOTAL FIXED COST PhP 11,225.00
12
ACTIVITY VII
Show your projected expenses per month during the initial year of
your operation based on your product concept. Use table 1 as your
example.
FIXED COST
Rental
Salaries:
(A)TOTAL FIXED
COST
VARIABLE COST
(Month)
Raw Materials
Telephone Bill
Electricity
Water
Transportation
Miscellaneous
(B)TOTAL VARIABLE
COST
(A+B) TOTAL
MONTHLY COST
13
Table 2
PROJECTED REVENUE
Table 4
14
Break-Even
Projected Revenue
Projected Projected Yearly
Daily Monthly
Types Costing Volume Volume Projected
Revenue Revenue
Daily Monthly Revenue
Total
15
Examples of Projected Income Statement and Cashflow
Table 4
ANONG SARAP BAKERY
PROJECTED INCOME STATEMENT
FOR THE YEARS ENDED 2008 AND 2009
2008 2009
REVENUE PhP 1,076,355.31 PhP 1,237,808.60
Cost /Expenses PhP376,245.98 Php432,682.87
Projected Net Income PhP700,109.33 PhP805,125.73
Projected Income for the year is expected to by at least rise by 15%
Table 5
CASH FLOW 1ST QUARTER OF 2008
January February March
Beginning Cash Balance P 40,000.00 P 60,310.00 P 81,127.75
Cash Inflows
Net Income P 43,905.00 P 45,002.63 P 47,252.76
P 83,905.00 P 105,312.63 P 128,380.51
Cash Outflow
Fixed Cost P 11,225.00 P 11,225.00 P 11,225.00
Variable Cost P 12,370.00 P 12,959.88 P 14,169.12
P 23,595.00 P 24,184.88 P 25,394.12
Ending Cash Balance P 60,310.00 P 81,127.75 P 102,986.39
ACTIVITY IX
Compute your projected income statement for the year ended and
cash flow for the first quarter of the year based on you product
concept. Use Table 4 and 5 above as you guides.
REVENUE
Cost /Expenses
Projected Net Income
16
CASH FLOW 1ST QUARTER OF
January February March
Cash Balance- Beginning
Cash Inflows
Net Income
Cash Outflow
Fixed Cost
Variable Cost
Cash Balance Ending
17
ACTIVITY X
Write the social impact of your chosen business by answering
the following.
LET US REMEMBER
ACTIVITY
Prepare your own business plan according to your chosen
business following the given format .
Business Name :
Location :
Name of Owner :
Introduction :
is a registered business engaged in
owned by .
18
Table of Contents
Section I : The Business
2. Product/Service
The product/service is
3. Market
Production will be distributed in (mention primary and
secondary market) The clients belong to (description of the
socio-economic level). The product is bought by clients for the
following reasons:
(State the name of the company and other relevant facts such as
size and possible sales)
A competitor’s profile includes price, quality, location, image
projected, strategies of selling and operations.
6. Price
The current price is _____. It is derived from the following
factors: (production cost and marked up costs) .
7. Marketing strategies
The product will be distributed in the following manner:
8. Management
The management group is composed of the following (name,
position, responsibility and qualification)
9. Personnel
The personnel needed are the following (enumerate the type of
work and their qualifications)
19
Section II: Financial Data
3. Balance Sheet
This is a statement of the financial condition of an enterprise at
a given point in time usually only a focus, quarterly, semi-
annually or annually. It shows the owner how money has been
invested and the accrued profit or losses.
(Name of Business)
Balance Sheet
June 30, 20XX
ASSETS
Cash P xxx,xxx.xx
Account Recievable xxx,xxx.xx
Supplies xxx,xxx.xx
Equipment xxx,xxx.xx
Capital P xxx,xxx.xx
Add: Net Income xxx,xxx.xx
Total xxx,xxx.xx
Less: Drawing xxx,xxx.xx xxx,xxx.xx
20
4. Break-even Analysis
(It is a tool used by an entrepreneur in solving managerial
problems). It compares the total resources (TR) with the total
cost (TC)
Break-Even
(Name of Business)
Income Statement
For the Month Ended June 30, 20XX
REVENUES
Bank Loan P xxx,xxx.xx
OPERATING EXPENSES
Salary Expense P xxx,xxx.xx
Rent Expense xxx,xxx.xx
Supplies Expense xxx,xxx.xx
Total Operating Exp. xxx,xxx.xx
21
Post-test
22
c. needs and wants
d. science and technology
5. This is the center of interest in a given garment.
a. balance
b. emphasis
c. harmony
d. proportion
6. It is part of a business plan which can be both within or beyond
the control of the entrepreneur.
a. mission
b. objectives
c. risk
d. vision
7. This plan is a course of action for obtaining and using the
money that is needed to implement the goals of the business
organization.
a. Financial
b. Marketing
c. Organizational
d. Production
8. It is the place where we can buy different goods from one or a
number of vendors.
a. church
b. market
c. pack
d. school
9. The 4 P’s of a good marketing plan are.
a. Package, Place, Plan, Price
b. Plan, Place, Product, Price
c. Place, Price, Product, Promotion
d. Price, Place, Promotion, Purchase
10. It is an outline of your business.
a. Business Plan Proper
b. Executive Summary
c. Overview of the Business
d. Personal Details
23
KEY TO CORRECTION
24