SH1721

i Learn & Share Activity:

Contemporary Philippine Arts from the
Regions
Overview
This performance task will enable the students to apply and relate their knowledge in contemporary arts from
across the archipelago.

Performance Task
“Team Philippines”

As Regional Tourism Office Marketing Specialists, you have been given a major task by the Secretary
of the Department of Foreign Affairs (DFA), Secretary of the Department of Tourism (DOT), and Director
of the Regional Tourism Office (RTO) for a joint project. This major project is part of a tourism marketing
campaign for 2019. It will be launched on the last quarter of the present year in order to attract tourists
especially foreigners to visit the Philippines starting in January of the succeeding year. These
international tourists can be potential business investors as well. The influx of these foreign visitors
whether tourists or investors is expected to increase steadily from the first to the last quarter of 2018.
Ergo, this entire joint project is a serious responsibility for all three (3) concerned offices. In order to get
the ball rolling, you are to create an advertisement film and a bi-fold travel brochure promoting the entire
region by highlighting the salient features of its provinces—that is, one (1) advertisement film forthe
entire region and one (1) brochure for each of the provinces. As RTO Marketing Specialists, you are
assigned a two-part task. Part 1 is to produce a comprehensive, accurate, well-organized, original, and
creative advertisement film and brochure. This one can still be improved and re-submitted up until Part
2. Here, you are to orally present your final version of the film and brochure.

Goal To promote the region’s beauty, uniqueness, and splendor by highlighting its provinces’
salient features

Role Regional Tourism Office Marketing Specialists

Audience DFA Secretary, DOT Secretary, and RTO Director

Situation You are part of the DFA-DOT-RTO project that will create a tourism marketing
campaign for 2019.

Product Bi-Fold Provincial Travel Brochure and an Advertisement Film that promotes the entire
region

Standards Part 1 is to produce a comprehensive, accurate, well-organized, and creative

advertisement film and brochure. Part 2 is to orally present the final version of the film
and brochure.

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Special Note

For your bi-fold brochure, you can choose to do either of the following:

(Reference:
http://forrestprint.co.uk/index.php/printing-options/leaflets-folded/folded-brochures-trifold-bifold)

Evaluation Guide

Date of
Part Output Members of the Panel
Submission / Presentation

Provincial Travel Brochure

I
PROTOTYPE

15-minute presentation of
II Finalized Provincial Travel
Brochure

Below are the set of criteria to be used in the evaluation of your output.

Rubric for the Travel Brochure PROTOTYPE

(Note: This rubric is for each group.)

Excellent Proficient Progressing Beginning

Criteria
4 3 2 1
The group was able to The group was able The group submitted The group submitted
submit a complete and to submit a complete a prototype but an incomplete
sensible prototype and sensible needs some prototype with
Comprehensiveness where there are prototype with improvement on several errors in
x5 absolutely no minimal completeness, grammar, spelling,
grammatical, spelling, grammatical, grammar, spelling, and punctuation.
and punctuation errors. spelling, and and punctuation.
punctuation errors.
All the details in the All the details in the Some details are All the details are
prototype are true and prototype are true true but outdated. false and outdated.
Accuracy
updated. There is list of and updated.
x5
references/sources at
the end.

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In terms of lay-out and In terms of lay-out There are a few There is a clear
design, the pictures and design, the mismatches imbalance of the
and their write-ups pictures and their between the pictures pictures and write-
perfectly match. Also, write-ups perfectly and their write-ups. ups (either too many
Organization
the reader is guided in match. However, words or too many
x5
a sequential way of there is a lack of pictures).
going through this sequential
brochure. presentation of the
details inside.
The prototype is The prototype is The prototype’s lay- The prototype is a
completely original. It original but has out, content facsimile of an
does not resemble any minimal (pictures and write- existing online or
Originality
existing provincial resemblance/s to ups), and design printed-out provincial
x5
travel brochures existing provincial closely resemble travel brochure.
around. travel brochures. existing provincial
travel brochures.
The prototype is The prototype is The prototype is The prototype looks
visually appealing and visually appealing done neatly and disorganized and
Creativity neatly done. It has a and neatly done. It colorfully, but not dull. It reflects
x5 “WOW” factor when looks colorful. The interesting to look or perfunctory
you look and read it. write-ups are read. workmanship.
interesting to read.

Criteria for the Prototype Brochure:

Comprehensiveness 20 points
Accuracy 20 points
Organization 20 points
Originality 20 points
Creativity 20 points
Total: 100 points

Rubric for the Presentation of Finalized Travel Brochure

Excellent Proficient Progressing Beginning

Criteria
4 3 2 1
The students were The students were The students only The students barely
able to fully explain able to explain the explained snippets of explained the
the entire brochure in entire brochure in the brochure. brochure’s details
Completeness
great detail. They great detail.
x10
added a personal
reflection to the
explanation.
All the details in the All the details in the Some details are All the details are
report are true and report are true and false and outdated. false and outdated.
Accuracy updated. These are updated. These are
x5 based on the final still based on the
version of the prototype brochure.
brochure.
The students The students imbibed The students fairly The students did not
completely imbibed the ‘RTO Marketing imbibed the ‘RTO imbibe the ‘RTO
the ‘RTO Marketing Specialist Marketing Specialist Marketing Specialist
Specialist personality’. They personality’. They personality’. They
Character
personality’. They were confident and were not so confident were neither
x5
were very believable, audible the whole and audible during confident nor audible
confident, and time. the report. during the report.
audible the whole
time.

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The students did not The students appear The students lack It is evident that the
delay or hasten the to have rehearsed time management students did not
report. All the details well for the report. and readiness in the prepare at all for the
were presented in They were able to report. They were report. They were not
clear sequential completely answer able to give an able to answer the
Preparation manner. Aside from the panelists’ incomplete answer to panelists’ questions.
x5 answering the questions. the panelists’
panelists’ questions, questions.
the students even
asked for points for
improvement about
the report.

Criteria for the Presentation of Finalized Brochure:

Completeness 40 points
Accuracy 20 points
Character 20 points
Preparation 20 points
Total: 100 points

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