Professional Documents
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Course description
in today’s business world events of different nature are performed frequently. Some might be
day to day routines others are special occasions requiring dedicated resources and skilled and
well-educated marketers. This course is designed to familiarize students with the practices,
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concepts and procedures of event management. The course introduces students with different
types of events and their peculiar features; it teaches students to make event feasibility analysis
and how to comply with legal requirements. Further, the course presents discussion about event
marketing and logistical and operation issues.
Learning outcomes
at the end of the course students will be able to:
Understand different types of event management
Develop event concept and design
Perform event feasibility and legal compliance analysis
Develop effective event planning
Conduct event staging by applying appropriate protocol
Perform event operation, logistics, safety and security management
Duration Chapter
8 hrs 1. Unit One: An Introduction to Event Management
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3.1. Resources
3.2. The Approval Process
3.3. Key Questions
3.4. Feasibility: What to assess?
3.5. SWOT Analysis: Finding the Strengths, Weaknesses, Opportunities, and
Threats
3.6. Organizing an Event: Selecting the Event
3.7. Legal Compliance
5.1.Event Planning
5.2.Tools for Event Planning
5.3.Strategic Event Planning
5.4.Role of Event Planner
5.5.Preparation for Event Proposal
5.6.Corporate Event Planning Ideas and Tips
5.7.Conference Planning
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7.5.Environmental Health and Safety Issues
Assessment Methods
The assessment of the students will be made progressively through the semester based on
continuous evaluation of works. It will cover group and individual assignments, class
participation, presentation of seminars and projects or cases, mid exams and final examination.
Assessment Methods:
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Reference Materials
1. Judy Allen (2010) Event Planning and Etiquette: A Principles Approach to the Business
Special Event Management.
2. WileyRuth Dowson and David Bassett (2018) Event Planning and Management. Kogan
page
3. Sukhpreet Kaur (2010) EVENT MANAGEMENT.EXCEL BOOKS PRIVATE LIMITED