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  • Event Management - EnG - 2021 - Part 3

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    Huong Quynh
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    The document discusses various aspects of event management including types of events, the process of event management, key terms, proposals, briefings, concepts and ideas, checklists, and scripts. It provides an overview of corporate events, brand events, broadcast events, and more. It outlines the typical process of event management including defining client demands, drafting plans, briefing clients, developing concepts and scripts, production and execution, and measuring return on investment. Key elements of proposals and briefings are also reviewed.

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    The document discusses various aspects of event management including types of events, the process of event management, key terms, proposals, briefings, concepts and ideas, checklists, and scripts. It provides an overview of corporate events, brand events, broadcast events, and more. It outlines the typical process of event management including defining client demands, drafting plans, briefing clients, developing concepts and scripts, production and execution, and measuring return on investment. Key elements of proposals and briefings are also reviewed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views39 pages

    Event Management - EnG - 2021 - Part 3

    Uploaded by

    Huong Quynh
    The document discusses various aspects of event management including types of events, the process of event management, key terms, proposals, briefings, concepts and ideas, checklists, and scripts. It provides an overview of corporate events, brand events, broadcast events, and more. It outlines the typical process of event management including defining client demands, drafting plans, briefing clients, developing concepts and scripts, production and execution, and measuring return on investment. Key elements of proposals and briefings are also reviewed.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 39

    EVENT

    MANAGEMENT
    B y D r . P h a n B a o G i a n g
    EVENT PLANNING

    Case study
    Types of event
    Risk management
    Process of event management
    R.O.I
    TYPES
    OF EVENT
    1Corporate Event
    2 Glamour Event
    3 Brand Event
    4 Broadcast Event
    5 Sport Event
    6 Themed Event
    7Social Event
    8 Personal Event
    9 Mixed
    PROCESS OF EVENT MANAGEMENT

    Client Client Client/Agency Client/Agency

    4. Analysing
    1. Demand defining 2. Drafting the event plan 3. Briefing
    Creative Brief

    Client/Agency Client/Agency Client/Agency Client/Agency

    8. Scripts 7. Checklist Event 6. Proposal 5. Event Concept

    Client/Agency Client/Agency Client/Agency

    9. Production and
    10. Inspectation 11. ROI
    execution
    TERMS IN EVENT INDUSTRY

    Client/Agency/Supplier Brief/Briefing Pitching/Bidding

    Proposal Concept/Idea/Theme Checklist/Script/Quotation


    PROPOSAL
    PROPOSAL

    - Based on emotions - Well explanation for ideas.


    - Focus on highlights - Verbal expression.
    - Using visuals to illustrate
    ELEMENTS OF A PROPOSAL

    1 Content Overview 2

    3 Insight The concept 4

    5 Ideas Scripts 6

    7 Design Budget 8

    9 Timeline Risk management 10

    11 ROI Contact 12
    BRIEFING
    WHY WHERE

    WHAT WHEN

    WHO HOW
    CONCEPT
    Hãy lắng lòng, để nghe,
    để cảm những nhịp sống đang
    tuôn chảy quanh ta …
    Such a wonderful!
    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    IMC

    Integrated Marketing Communication MMSS. Phan Bảo Giang


    CONCEPT & IDEAS
    CLIENT AUDIENCES

    experience see
    DIRECTION

    BRAINSTORM

    CONCEPT

    IDEA DESIGN –
    DECORATION
    THEME PROGRAM
    VENUE
    - TIME
    FLOW
    CHECKLIST
    Checklist is the combined experience and
    knowledge of the event management team.
    It is the final document output of the work
    breakdown structure and could be thought of as a
    list of mini milestones.
    Grouping same Delivering
    Listing all Description Gantt chart
    categories tasks
    SCRIPTS
    - Showing the main flow of the event.
    - Estimated time.
    - The most complicated and detailed - Putting in the proposal/invitation.
    script.
    - Showing how the teams cooperate
    closely with each other.
    - Revised until last minutes.
    Agenda
    - Prepared by Event Director and
    contributed by team leaders.

    Technical
    MC script
    script

    - Developing from agenda.


    - Details of speech.
    - Written by copywriter.
    - Having styles.

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