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  • Event Management - EnG - 2021 - Part 1

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    Huong Quynh
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    This document provides an overview of event management by Dr. Phan Bao Giang. It includes his background and experience in event planning, communications, and teaching. It outlines the fundamentals of event design, including definitions, roles, and how events fit into marketing. Evaluation criteria is presented that scores students based on attendance, assignments, exams, and group work contributions. References are provided for further event resources.

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    This document provides an overview of event management by Dr. Phan Bao Giang. It includes his background and experience in event planning, communications, and teaching. It outlines the fundamentals of event design, including definitions, roles, and how events fit into marketing. Evaluation criteria is presented that scores students based on attendance, assignments, exams, and group work contributions. References are provided for further event resources.

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    9 views27 pages

    Event Management - EnG - 2021 - Part 1

    Uploaded by

    Huong Quynh
    This document provides an overview of event management by Dr. Phan Bao Giang. It includes his background and experience in event planning, communications, and teaching. It outlines the fundamentals of event design, including definitions, roles, and how events fit into marketing. Evaluation criteria is presented that scores students based on attendance, assignments, exams, and group work contributions. References are provided for further event resources.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 27

    EVENT

    MANAGEMENT
    B y D r . P h a n B a o G i a n g
    ABOUT ME
    Never say no
    2019 Lecturer at PR & Com. Dept, UEF – Vice Dean; Lecturer at Guangdong University of Finance
    2016 Co-founder at Eventism Community,
    2016 Lecturer at TDTU, UFM, HUTECH,
    2015 Took course of Ph.D in Communication Management – LUC, Malaysia

    2014 Master in Marketing, Sales & Services - CFVG


    2013 Lecturer at Tourism Dept. – USSH
    2009 Lecturer at PR Dept., VLU
    2007 Joined Say Cheese Events & Communications, as co-founder
    2006 Diploma in “International Youth Leadership”, Sweden

    2003 Bachelor of Business Administration – VLU

    2001 Bachelor of English linguistics and literature – USSH


    OUR AGREEMENTS

    1 Listen – Understand – Write down

    2 Only one speaker

    3 Respect your time

    4 Interaction

    5 Be your own knowledge


    EVALUATING & SCORING
    Attendance

    10%

    20% Daily assignments


    (group/individuals)
    Final exam 50%

    (Group assignment)

    20%

    Every group assignment must include KPI of each member, Mid-term assignment
    (Group activities)
    counted by contribution, attitude and attendance.
    Make sure that there is no same rate.
    The
    refereces
    THEN FUNDAMENTALS OF EVENT
    GAM7 - RioBook DESIGN

    https://www.facebook.com/BrandsVietnam/
    https://stage.vn
    https://www.facebook.com/agencylife/
    https://www.facebook.com/groups/166786823877653
    THE 1.
    2.
    OVERVIEW OF EVENT
    DEFINITIONS & ROLES
    OUTLINE 3.
    4.
    EVENT IN THE PICTURE OF MARKETING
    EVENT EXECUTION PLANNING
    EVENT
    MANAGEMENT
    OVERVIEW
    “ There are some people who live in a dream world, and there are some who

    ,,
    face reality; and then there are those who turn one into the other. –
    Douglas H. Everett
    Share the

    PASSION to the world


    PARTNERSHIP
    NEW

    HAVE JUST BEGAN


    Million jobs created by the event industry in USA (*)

    (*) Oxford Economics and Events Industry Council, 2018


    $65,160 £26,170
    (about 1.5 bil VND) (about 796 mil VND)

    Monthly salary of Event planner in New York and London (*)

    (*) EventMB, 2018


    WHAT DO YOU THINK ABOUT THE EVENT JOB
    Dislike
    It’s strange 1%
    10%

    I love it
    89%

    (*) EventMB, 2018


    (*) EventMB, 2018

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