A

Project Report on
“COMPARATIVE STUDY OF MUTUAL FUND”
SUBMITTED BY
AJAY ANANDA CHORMALE
UNDER THE GUIDANCE OF
PROF. NANDINI PHATAK
SUBMITTED
SAVITRIBAI PHULE PUNE UNIVERSITY
IN PARTIAL FULFILLMENT REQUIREMENTS FOR AWARDS
REQUIREMENTS OF BACHELOR OF BUSINESS
ADMINISTRATION
(TY BBA)
Batch 2021-2022
THROUGH

ABHINAV EDUCATION SOCIETY’SCOLLEGE OF COMPUTER SCIENCE

AND MANAGEMENT
AMBEGAON BK PUNE - 411046

1
 CERTIFICATE

This is to certify that academic goal title of project report on

“COMPARATIVE STUDY OF MUTUAL FUND”is a confide work
which is successfully carried out by Mr.AJAY ANANDA
CHORMALE ,TY BBA(FINANCE) for the partial fulfillment of BBA
Degree from SAVITRIBAI PHULE PUNE UNIVERSITY .He has
worked out under guidance and direction .His work is found to
be satisfactory and complete in all aspects and of the project.

(PRINCIPAL) (EXTERNAL EXAMINER)

(INTERNAL EXAMINER)
SEAT NO:

2
 DECLARATION

I, the undersigned, hereby declare that the project work

entitled “COMPARATIVE STUDY OF MUTUAL FUND” submitted
to Savitribai Phule Pune University is the record on an original
work done by me for the partial fulfilment of BACHELOR OF
BUSINESS ADMINISTATION under the guidance of Prof. Nandini
Phatak.
Conclusions drawn here are based on the material collected by
me.

PLACE: PUNE
CLASS: TY BBA (FINANCIAL MANAGEMENT)
SEMESTER: V
DATE:
AJAY CHORMALE

3
 GUIDE CERTIFICATE

Thisis certify that the project report and entitled

“COMPARATIVE STUDY OF MUTUAL FUND”.Which is being
submitted here with the award of the degree of bachelor of
business administration of Savitribai Phule Pune
University,Pune is the result of the original work completed by
the Mr. AJAY ANANDA CHORMALE under the supervision and
to the best of my knowledge and belief the work embodied in
this project has not formed earlier the basis for the award of
any degree or similar title of this or any other university or
examining body.

PROF . NANDINI PHATAK

(PROJECT GUIDE)

4
 ACKNOWLEDGMENT

This project bears the imprint of many people and has been
made possible through direct and indirect co-operation of
people.
I am particularly grateful to express my special thanks and
gratitude to my teacher and guide, Prof.Nandini Phatak for her
encouragement and support that she provided during the
preparation of this project.
I would also like to mention a deep sense of gratitude to my
family members and friends, without the support of whom I
could not have been able to complete this project.

PLACE :
DATE :

AJAY CHORMALE

5
 INDEX

PAGE
SR.NO PARTICULARS REMARKS
NO

1. Introduction 7-9

2. Banking Profile 10-14

3. Objectives 15-16

Research
4. 17-18
Methodology
Therotical
5. 19-39
Background
Data Analysis
6. 40-50
&Graph

7. Conclusion 51

8. Bibliography 52

6
 CHAPTER 1
INTODUCTION

Mutual funds (MFs) play a vital role in resource mobilization and their
efficient allocation in a developing economy like India. Mutual
funds are financial intermediaries in the in investment business. It mobilizes
resources form the small investors. The mobilized funds are, thereafter, utilised
to purchase the securities of companies and corporations. It is thus an
institutional arrangement for resource mobilized from small, marginal and
household sector investors. The mobilized funds are used to acquire shares and
securities of reputed companies.

Mutual fund is a type of financial intermediary that pools the funds of investors
who seek the same general investment objective and invests them in a number
of different types of financial claims (e.g., equity shares, bonds, money market
instrument). These pooled funds provide thousands of investors with
proportional investment managers. The term 'mutual' is used in the sense that
all its returns, minus its expenses, are shared by the funds unit holders. Mutual
fund is a special type of institution which acts as an investment conduit. It is
essentially a mechanism of pooling together the savings of large number of
investors for collective investments with an avowed objective of attractive
yields and appreciation in their value. Such activities are undertaken on
different terms by agencies popular as 'unit trusts' and 'investment companies'
in U.K. & U.S.A.

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 NEED AND IMPORTANCES OF MUTUAL FUND

 i.  Convenient:
One of the most appealing features of mutual funds for investors is their
convenience. Investing in mutual funds is a straightforward process. The entire
procedure is paperless, and it can be completed from the convenience of your
own home. And, once you've started your investment journey, you can use your
computer or smartphone to keep track of your holdings and, if necessary, buy
more units or sell your investment in whole or in parts.

 ii.  Offers diversification:

Suppose you have one supplier of fruits in your restaurant. One day if that single
supplier fails to turn up, your restaurant will be in trouble for the day. But if you
made arrangements for supply with two or more suppliers, the chances of a
breakdown in your business reduce considerably. That is what diversification
does for your investment. Diversification lowers the risk of lowering an
investor's risk even more. Because mutual funds are made up of various
securities, investors' interests are protected if the value of some of the
securities purchased by the mutual fund falls.

 iii.  Provides liquidity:

A significant advantage of investing in a mutual fund is the ability to redeem
units at any time. Mutual Funds, unlike Fixed Deposits, allow for flexible
withdrawals. However, investors need to consider the exit load applicable, if
any, and tax implications. Asset Management Companies (AMCs) charge
investors when they exit or redeem their fund units, known as an exit load.

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 SCOPE OF THE STUDY

Scope of mutual fund has become so wide, that people sometimes take long
time to decide the mutual fund type, they are going to invest in several
investment management companies have emerged over the year who offer
various types of mutual fund, each type carrying unique characteristics &
different features. Large no. of new players have entered the market & trying to
gain market share in this rapidly improving market.

HYPOTHESIS OF THE STUDY :

The hypothesis for my present study is financial position of "ICICI BANK, PUNE"
is satisfactory.
The investment performance of ICICI mutual funds schemes is superior to the
relevant benchmark portfolio.

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 CHAPTER 2
BANKING PROFILE

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 BANK PROFILE
ICICI Bank was established by the Industrial Credit and Investment Corporation
of India (ICICI), an Indian financial institution, as a wholly owned subsidiary in
1994 in Vadodara however the parent company was formed in 1955 as a joint-
venture of the World Bank, India's public-sector banks and public-sector
insurance companies to provide project financing to Indian industry. The bank
was founded as the Industrial Credit and Investment Corporation of India Bank,
before it changed its name to ICICI Bank. The parent company was later merged
with the bank. The Industrial Credit and Investment Corporation of India (ICICI)
was established on 5 January 1955 and Sir Arcot Ramasamy Mudaliar was
elected as the first Chairman of ICICI Ltd.
ICICI Bank launched Internet Banking operations in 1998.
ICICI's shareholding in ICICI Bank was reduced to 46% through a public offering
of shares in India in 1998, followed by an equity offering in the form
of American depositary receipts on the NYSE in 2000. ICICI Bank acquired
the Bank of Madura Limited in an all-stock deal in 2001 and sold additional
stakes to institutional investors during 2001–02.
In the 1990s, ICICI transformed its business from a development financial
institution offering only project finance to a diversified financial services group,
offering a wide variety of products and services, both directly and through a
number of subsidiaries and affiliates like ICICI Bank. In 1999, ICICI become the
first Indian company and the first bank or a financial institution from non-Japan
Asia to be listed on the NYSE.
ICICI, ICICI Bank, and ICICI subsidiaries ICICI Personal Financial Services Limited
and ICICI Capital Services Limited merged in a reverse merger in 2002.
During the financial crisis of 2007–2008, customers rushed to ICICI ATMs and
branches in some locations due to rumors of bank failure. The Reserve Bank of
India issued a clarification on the financial strength of ICICI Bank to dispel the
rumours.
In March 2020, the board of ICICI Bank Ltd. approved an investment of Rs 1,000
crore in Yes Bank, resulting in a 5% ownership interest in Yes.
11
 Features of a Bank

1) Dealing in Money:
Bank is a financial institution which deals with other people's money i.e. money
given by depositors.
2) Individual / Firm / Company:
A bank may be a person, firm or a company. A banking company means a
company which is in the business of banking.
3) Acceptance of Deposit:
A bank accepts money from the people in the form of deposits which are usually
repayable on demand or after the expiry of a fixed period. It gives safety to the
deposits of its customers. It also acts as a custodian of funds of its customers.
4) Giving Advances:
A bank lends out money in the form of loans to those who require it for
different purposes.
5) Payment and Withdrawal:
A bank provides easy payment and withdrawal facility to its customers in the
form of cheques and drafts; It also brings bank money in circulation.
This money is in the form of cheques, drafts, etc.

6) Agency and Utility Services:

A bank provides various banking facilities to its customers. They include general
utility services and agency services.

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7) Profit and Service Orientation:
A bank is a profit seeking institution having service oriented approach.
8) Ever increasing Functions:
Banking is an evolutionary concept. There is continuous expansion and
diversification as regards the functions, services and activities of a bank.
9) Connecting Link:
A bank acts as a connecting link between borrowers and lenders of money.
Banks collect money from those who have surplus money and give the same to
those who are in need of money.
10) Business:
A bank's main activity should be to do business of banking which should not be
subsidiary to any other business.
11) Name Identity:
A bank should always add the word "bank" to its name to enable people to
know that it is a bank and that it is dealing in money.

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 INTRODICTION OF BANK PROFILE (ICICI BANK)

LOCATION : INDIA
BANK: ICICI Bank private Ltd.
ADDRESS: ICICI Bank Ltd., Somshank Chambers, Survey No. 46, Plot 1, Pune
Satara Road, Pune-411009
STATE: Maharashtra
DISTRICT: PUNE
BRANCH: SATARA ROAD
CONTACT: Maharashtra- 18601207777
IFSC CODE: ICIC0000337
BRANCH CODE: Last six characters of IFSC code represent Branch code
MICR CODE: 411240024
REGISTERED OFFICE: ICICI Bank House, Senapati Bapat Marg, Lowerparel,
Mumbai, Maharashtra, -400013 Ph- 912266521000
E-MAIL: shareholder.grievances@ICICIbank.com
URL:http//www.icicibank.com

14
CHAPTER 3
OBJECTIVES

15
 OBJECTIVE OF THE STUDY

1. To study the concept of the mutual funds, various types of mutual funds
schemes.

2. To study of working cycle of ICICI mutual funds.

3. To study of the fundamental concept of performance measure to understand

the concept.

4. Study of various ICICI Mutual Funds.

5.To study how you gain from investing in Mutual Funds.

16
 CHAPTER 4
RESEARCH METHODOLOGY

17
 RESEARCH METHODOLOGY

DEFINATION
The process used to collect information for the purpose of making business
decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and
historical information.

DATA
Primary data
The primary data for the subject in the first hand information regarding the
project being studied. To collect information and data we directly visited to ICICI
securities PUNE But also discuss with manger

Secondary data
Secondary data are those data that are already available. Collecting the relevant
information from the various books related to mutual funds is used internet.

18
 CHAPTER 5
THEROTICAL BACKGROUND

19
 MUTUAL FUND

CONCEPT OF MUTUAL FUND

Conceptually, a mutual fund is a single large professionally managed investment

organization that combines the money of many in investors having similar
investment objectives. It invests this money in a wide variety of securities and
individual investors share its income and expenses, its profits and losses, its
capital appreciation and growth in proportion to their shareholdings. In other
words, a mutual fund is a type of Investment institutions, which mobilizes
savings of individuals and institutions and channelizes these savings in corporate
securities to provide investors a steady stream of returns and capital
appreciation. It is worthwhile that in India in terms of Securities and Exchange
Board India (Mutual Funds) Regulations, 1996 a mutual fund means "a fund
established in the form of trust to raise movies through the sale of units to the
public or a section of the public under one or more schemes for investing in
securities, including money market instruments" The mutual fund industry is a
lot like the film star of the finance business. Though it is perhaps the smallest
segment of the industry, it is also the most glamorous - in that it is a young
industry where there are changes in the rules of the game ever every day and
there are constant shifts and upheavals.

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 HISTORY OF MUTUAL FUNDS IN INDIA

The origin of mutual fund industry in India is with the introduction of the
concept of mutual fund by UTI in the year 1963. Though the growth was slow,
but it accelerated from the year 1987 when non-UTI players entered the
industry. In the past decade, Indian mutual fund industry had seen a dramatic
improvement, both qualities wise as well as volume (quantity wise). Before, the
monopoly of the market had seen an ending phase; the Assets under
Management (AUM) was Rs. 67bn. The private sector entry to the fund family
raised the AUM to Rs. 470 bn in March 1993 and as on March 2007; total
mutual funds are around 38 in no. with approximately in Rs.3, 26,388 corers as
Assets under Management. 16 Putting the AUM of the Indian mutual funds
industry into comparison, the total of it is less than the deposits of SBI alone,
constitute less than 11% of the total deposits held by the Indian banking
industry. 17 The main reason of its poor growth is that the mutual fund industry
in India is new in the country. Large sections of Indian investors are yet to be
intellectuated with the concept. Hence, it is the prime responsibility of all
mutual fund companies, to market the product correctly abreast of selling.

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 TYPES OF MUTUAL FUND SCHEME

1. Open-Ended Fund/Scheme

An open-ended fund or scheme is one that is available for subscription and

repurchase on a continuous basis. These schemes do not have a fixed maturity
period. Investors can conveniently buy and sell units at net asset value (NAV
related prices which are declared on a daily basis. The key feature of open-end
schemes is liquidity.

2. Close-Ended Fund/ Scheme

A close-ended fund or scheme has a stipulated maturity period e.g. 5-7 years.
The fund is open for subscription only during a specified period at the time of
launch of the scheme. Investors can invest in the scheme at the time of the
initial public issue and thereafter they can buy or sell the units of the scheme on
the stock exchanges where the units are listed. In order to provide an exit route
to the investors, some close ended funds give an option of selling back the units
to the mutual fund through periodic repurchase at NAV related prices. SEBI
regulations stipulate that at least one of the two exit routes is provided to the
investor. either repurchase facility or through listing on stock exchanges. These
mutual funds schemes disclose NAV generally on weekly basis.

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 3.Sector Specific Funds/Schemes

These are the funds/schemes which invest in the securities of onlysectorsor

industries as specified in the offer documents. E.g. Pharmaceuticals, software,
fastmoving consumer goods (FMCG), petroleum stocks, etc. The returns in these
funds are dependent t on the performance of the respective sectors/industries.
While these funds may give higher returns, they are more risky compared to
diversified funds. Investors need to keep a watch on performance of those
sector /industries and must exit at an appropriate time. They may also seek
advice of an expert.

4.Tax Saving Schemes

These schemes offer tax rebates to the investors under specific provisions of
the income tax act, 1961 as the government offers tax incentives for investment
in specified avenues. E.g. Equity linked savings schemes (ELSS). Pension schemes
launched by the mutual funds also offer tax benefits. These schemes are growth
oriented and invest pre-dominantly in equities. dominantly in equities. Their
growth opportunities and Their growth opportunities and risk associated are
like risks associated are like any equity-oriented scheme.

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 BENEFIT OF MUTUAL FUND TO SOCEITY

Investments in stocks, bonds and other financial instruments require

considerable expertise and constant supervision, to enable an investor to take
informed decisions. Small investors usually do not have the necessary expertise
and the time to undertake any study that can facilitate informed decisions.
While this is the predominant reason for the popularity of mutual funds, there
are many other benefits that can accrue to small investors. Some of these
advantages are listed below:

1.Diversification Benefits: Diversified investment improves the risk return

profile of the portfolio. Small investors may not have the amount of capital that
would allow optimal diversification. Since the corpus of a mutual fund is
substantially big as compared to individual investments, optimal diversification
becomes possible. As the individual investors' capital gets pooled into a mutual
fund, all of them are able to derive the benefits of diversification.

2.Lower Costs: The transactions of a mutual fund are generally very large. These
large volumes attract lower brokerage commissions (as a percentage of the
value of the transaction) and other costs, as compared to the smaller volumes
of the transactions entered into by individual investors. The brokers quote a
lower rate of commission due to two reasons. The first is competition for the
institutional investors' business. The second reason is that the overhead, costs
for executing a trade do not differ much for large and small orders. Hence, for a
large order, these costs spread over a larger volume, enabling the broker to
quote a lower commission rate.

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3.Availability of Various Schemes: Mutual funds generally offer a number of
schemes to suit the requirements of the investors. Thus the investors can
choose between regular income schemes and growth schemes, between
schemes that invest in the money market and those that invest in the stock
market, etc. Some schemes provide some added advantages. For example,
automatic reinvestment schemes reinvest the distributed income automatically,
thus making the management of funds easier. In case of direct investment in
securities, the reinvestment of income in the same proportion as the assets
held, is very difficult, and sometimes impossible. Funds that invest in overseas
markets offer additional advantage of international diversification, which may
otherwise not be feasible to the lay investor. (In India, mutual funds cannot
invest in the overseas market.)

4.Professional Management: Management of a portfolio involves continuous

monitoring of various securities and the innumerable economic and non-
economic variables that may affect the portfolio's performance. This requires a
lot of time and effort on the part of the investor, along with in-depth knowledge
of the functioning of the financial markets. Mutual funds are generally managed
by knowledgeable, experienced professionals whose time is solely devoted to
tracking and updating the portfolio. Thus, investment in a mutual fund not only
saves time and efforts for the investor, it is also likely to produce better results.

5.Liquidity: Liquidating a portfolio is not always easy. There may not be a liquid
market for all the securities held. In case only a part of the portfolio is required
to be liquidated, it may not be possible to sell all the securities forming part of
the portfolio in the same proportion as they are represented in the portfolio.
These problems can be solved by investing in a mutual fund. A mutual fund
generally stands ready to buy and sell its units on a regular basis. Thus, it is
easier to liquidate holdings in a mutual fund as compared to direct investment
in securities.

25
6.Tax Benefit: In India, dividend received by the investor is tax free. This
enhances the yield on mutual funds marginally as compared to income from
other investment options. Also, in the case of long-term (more than one year)
capital gains, the investor need not to pay tax for all equity purchases after
March 1,2003.6.

7.Flexibility: Mutual funds possess features such as regular investment plan

(i.e., one can invest in installments), regular withdrawal plans and dividend
reinvestment plan. Because of these features, one can systematically invest or
withdraw funds according to one's needs and convenience.

8.Well Regulated: All mutual funds are registered with SEBI and they function
within the provisions of strict regulations designed to protect the interest of
investors. The operations of mutual funds are regularly monitored by SEBI.

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 IMPORTANCS OF MUTUAL FUND

Asset base will continue to grow at an annual rate of about 30 to 35 per

cent over the next few years as investor's shift their asset from banks and other
traditional avenues. Some of the older public and private sector will either close
or be taken over. Out of ten public sectors players players five will sell out, close
down or merge with strong players in three to four years. In the private sector
this trend has already started with two mergers and one takeover. Here too
some of them will down their shutter in the near future to come. But this does
not mean there is no room for other players. The market will witness a flurry of
new players entering the area. There will be a large number of offers from
various asset management companies in times to come. Some big names like
Fidelity, Principal and Old Mutual etc. are looking at Indian market seriously.
The mutual fund industry is awaiting the derivation in India as this would enable
it to hedge its risk and this in turn would be reflected in its Net Asset Value
(NAV). SEBI is working out the norms for enabling the existing mutual fund
scheme to trade in derivatives. Importantly, many market players have called on
the Regulator to initiate the process immediately, so that the mutual funds can
implement the changes that are required to trade in derivates. The potential for
MF Industry to grow is huge. Currently 77 per cent of the investments in mutual
fund come from super metros and Tier I towns. The scenario is most likely to
change with everyone expanding. SBI MF alone has more than 100 points of
acceptance across India, 28 investor service centers, 45 investor's service desk
and 52 district organizers, a base of over 20000 agents currently.

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 HOW MUTUAL FUNDS WORK

A mutual fund allows investors to pools money with a common investment

objective. It then invests the money in various asset classes based on the
scheme's objectives.

As an investor, you put your money in financial assets like stock, bonds and
other securities. You can either buy them directly or use investment
instruments like mutual funds. Mutual funds have certain advantages over
direct investments. For example, maybe you lack the skill to understand market
trends yourself, or do not have the time to follow the market closely. Mutual
funds are a great alternative in this case as they are managed by professionals.
But how do mutual funds work?

28
 FACTORS AFFECTING MUTUAL FUNDS

1.NET ASSET VALUE:

The overall cost of a mutual fund depends on the price per fund unit, which is
known as the net asset value (NAV). The NAV helps you understand how a
specific mutual fund scheme is performing. Mutual funds invest in the securities
market. The market value of securities changes every day. So, the NAV of a
scheme also changes every day.

2.ASSETS UNDER MANAGEMENT :

Mutual funds buy assets using the money they collect from investors. These
assets include stocks, bonds, and other securities. The total value of all the
assets that a mutual fund buys is called assets under management (AUM).

3.FUND MANAGERS:
These are experts with real-time access to crucial market information. Fund
managers execute trades on the largest and most cost-effective scale. These
managers are full-time, high-level investment professionals. They monitor the
companies in which the mutual funds they manage have invested.

4.INVESTMENT OBJECTIVE:
Investors invest in financial instruments to achieve a particular objective. This
could be to increase wealth, accumulate money, or simply to protect money
from inflation. Similarly, every mutual fund has a goal which it aims to achieve
on behalf of investors.

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 HOW YOU GAIN FROM INVESTING IN MUTUAL FUNDS

1.POWER OF COMPOUNDING:
Mutual funds harness the power of compounding. Compounding is the interest
that you earn on interest. Hence, the value of your investment keeps growing at
an ever-increasing rate. Over time, compounding can lead to a significant
increase in the value of your investment.

2.DIVERSIFICATION:
Diversification is a key benefit of investing in a mutual fund. It is the practice of
investing in different types of securities or asset classes. Not every asset moves
in tandem; while some rise, others fall. So, when you own both the stocks in
your portfolio, any losses from one are cancelled out by the gains in the other.
Thus, diversification reduces your overall risk.

3.CAPITAL GAINS DISTRIBUTIONS:

Mutual funds distribute the profits made from selling some of their underlying
assets at higher values. This is called capital gains distribution. You can use this
to buy more mutual fund units (reinvestment).

4.AUTOMATIC REINVESTMENT:
A mutual fund gives returns in two ways -dividends and an increase in value. An
increase in value can be utilised only when you sell the mutual fund units.
Dividends, on the other hand, are accessible as soon as they are distributed. You

30
can use the dividend amount to buy more units of the mutual fund scheme
automatically.Mutual fund dividends are tax-free for investors.However, mutual
funds are taxed for distributing dividends. This is mainly applicable to debt
mutual funds, not equity funds.

5.TRANSPARENCY:
It is important that your money is in safe hands. SEBI regulations have made the
mutual funds industry quite transparent. This allows you to track your mutual
fund investments at all times. AMCs are mandated to deliver regular updates to
investors on how the funds are faring.

6.VARIETY:
They say not to put all your eggs in one basket. This is true for investing as well.
Mutual fund schemes invest in a whole range of industries and sectors, different
asset types, and more. The schemes may focus on blue-chip stocks, technology
stocks, bonds, or a mix of stocks and bonds, for example. Expect to be spoilt for
choice.

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 ICICI MUTUAL FUND

ICICI Prudential Mutual Fund is the third largest mutual fund house by asset size
in India. The fund house manages assets worth (AUM) of Rs 3.58 lakh crore for
the quarter ending March, 2020. The asset size of the fund house decreased by
2.90% from its December 2019 quarterly figure. The fund house has been
around nearly for 27 years.

Mutual Fund ICICI Prudential Mutual Fund

Setup Date Oct-13-1993
Incorporation Date Jun-22-1993
Sponsor Prudential Plc and ICICI Bank Ltd.
Trustee ICICI Prudential Trust Ltd.
Chairman Ms. Chanda Kochhar
CEO / MD Mr. Nimesh Shah
CIO Mr. S Naren
Compliance Officer Ms. Supriya Sapre
Investor Service Officer Mr. Yatin Suvarna
Assets Managed Rs. 405405.92 crore (Mar-31-2021)

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In the last 5 years, the CAGR of:

• Revenue from operators was 18.41%.

• Operating profit was 21.08%.

• Profit before tax was 23.35%.

• Profit after tax was 26.07%.

• Assets under management (AuM) was 27.86%.

• Active equity AuM was 34.27%.

The company has around 410 branches located in more than 360 cities around
India. It has 92 Lakh investors with 121 Lakh live accounts.
ICICI Asset Management Company Ltd. received approval to act as an AMC from
SEBI back in 30 June 2000 under the registration number MF/044/00/6. It also
offers portfolio management/non-binding investment advisory srevices since 18
september 2016 under the registration code PM / INP000000506 from SEBI.

33
KEY INFORMATION ABOUT ICICI ASSET MANAGEMENT
COMPANY LTD.

Mutual Fund ICICI Prudential Mutual Fund

Setup Date Oct-13-1993
Incorporation Date Jun-22-1993
Sponsor Prudential Plc and ICICI Bank Ltd.
Trustee ICICI Prudential Trust Ltd.
Chairman Ms. Chanda Kochhar
CEO / MD Mr. Nimesh Shah
CIO Mr. S Naren
Compliance Officer Ms. Supriya Sapre
Investor Service
Mr. Yatin Suvarna
Officer
Assets Managed Rs. 405405.92 crore (Mar-31-2021)

34
 HOW CAN YOU INVEST IN ICICI MUTUAL FUNDS ?
Step 1: First, you will have to log in to your Groww account. In case you do not
have a Groww account, you will have to sign up for one. Registering for a new
account is free and saves you time too.
Step 2: Upload your identification documents using our website. You can use all
the documents commonly accepted at any financial institution. Aadhaar, PAN,
Driver's Licence, Voter ID Card, Identification issued by either the Central or
State Governments, or your Passport are all valid documents.
Step 3: Upload your address verification documents. Any document which
mentions your permanent address will do.
Step 4: Determine the length of your investment.
Step 5: Determine if you are looking for high, low or medium risks. Higher return
potential will also come with just as high risks involved.
Step 6: Based on your criteria, select the most suitable ICICI Prudential Mutual
Fund.
Step 7: You have the freedom to choose from two alternatives. You can either
click on "Invest One Time Only" if you are looking to invest a lump sum. Else,
you can choose to begin a systematic SIP plan by choosing the "Start SIP"
option.
Step 8: Start your investment immediately with a few clicks of the mouse.

Within 3 to 4 working days, your ICICI Pru Mutual Fund investment will be
reflected in your Groww account.

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 ICICI MUTUAL FUND PERFORMANCE

1.ICICI Prudential Regular Savings Fund Direct Growth

Fund Performance: The fund's annualized returns for the past 3 years & 5 years
has been around 10.1% & 9.83%. The ICICI Prudential Regular Savings Fund
comes under the Hybrid category of ICICI Prudential Mutual Funds.
Minimum Investment Amount: Lump sum minimum amount for ICICI
Prudential Regular Savings Fund is ₹5,000 and for SIP, it is ₹100.

Min Investment
₹5,000
Amt
₹3,303C
AUM
r
1Y Returns 8.0%

2.ICICI PRUDENTIAL All Seasons Bond Fund Direct Plan Growth

Fund Performance: The fund's annualized returns for the past 3 years & 5 years
has been around 9.12% & 8.53%. The ICICI Prudential All Seasons Bond Fund
comes under the Debt category of ICICI Prudential Mutual Funds.
Minimum Investment Amount: Lump sum minimum amount for ICICI
Prudential All Seasons Bond Fund is ₹5,000 and for SIP, it is ₹100.

Min Investment
₹5,000
Amt
₹6,273C
AUM
r
36
 1Y Returns 5.2%

3.ICICI Prudential Short Term Fund Direct Plan Growth

Fund Performance: The fund's annualized returns for the past 3 years & 5 years
has been around 8.34% & 7.95%. The ICICI Prudential Short Term Fund comes
under the Debt category of ICICI Prudential Mutual Funds.
Minimum Investment Amount: Lump sum minimum amount for ICICI
Prudential Short Term Fund is ₹5,000 and for SIP, it is ₹1,000.

Min Investment
₹5,000
Amt
AUM ₹19,226Cr
1Y Returns 5.0%

4.ICICI Prudential Ultra Short Term Fund Direct Growth

Fund Performance: The fund's annualized returns for the past 3 years & 5 years
has been around 8.34% & 7.95%. The ICICI Prudential Short Term Fund comes
under the Debt category of ICICI Prudential Mutual Funds.
Minimum Investment Amount:Lump sum minimum amount for ICICI Prudential
Short Term Fund is ₹5,000 and for SIP, it is ₹1,000.

Min Investment
₹5,000
Amt
₹19,226C
AUM
r
1Y Returns 5.0%
37
 5.ICICI Prudential Thematic Advantage Fund Direct Growth

Fund Performance: The fund's annualized returns for the past 3 years & 5 years
has been around 7.59% & 7.53%. The ICICI Prudential Debt Management Fund
comes under the Other category of ICICI Prudential Mutual Funds.
Minimum Investment Amount: Lump sum minimum amount for ICICI
Prudential Debt Management Fund is ₹5,000 and for SIP, it is ₹100.

Min Investment Amt ₹5,000

AUM ₹215Cr
1Y Returns 4.8%

6.ICICI Prudential Value Discovery Direct Growth

Fund Performance: The fund’s annualized returns for the past 3 years & 5 years
has been around 20.85% & 14.61%. The ICICI Prudential Value Discovery Fund
comes under the Equity category of ICICI Prudential Mutual Funds.
Minimum Investment Amount: Lump sum minimum amount for ICICI
Prudential Value Discovery Fund is ₹1,000 and for SIP, it is ₹100.

Min Investment
₹1,000
Amt
AUM ₹23,035Cr

38
 1Y Returns 24.7%

INVESTMENT IN MUTUAL FUND

1. Table showing respondent’s interest to the area investor in mutual fund.

INVESTMENT NO.OF INVESTORS PERCENTAGE

Yes 21 70

No 9 30

Total 30 100

ANALYSIS AND INTERPRETATION OF DATA

The analysis and interpretation of data covers an overview of the Mutual

fund segment, other related data with percentage and narrative data,
supported by charts and tables from the information collected during the
project study.

Analysis:

39
 The above table shows that out of 30 respondents 70% of the respondents
have invested in various mutual fund schemes, only 30% of the respondents
have not made their investment in mutual fund.

1.Graph showing respondent’s interest to the area investor in mutual fund.

Interpretation:

40
From the above graph shows maximum that is majority of respondents are
interested to invest the amount interest to the area investor in mutual fund and
other are not interested in mutual fund.

2.Table showing on Investor ready to proportion of amount invests in Mutual

Fund.

PROPORTION OF CASH NUMBER OF PERCENTAGE

RESPONDENT
5000-10000 13 65%
10001-15000 4 20%
15001-20000 2 10%
20000-above 1 5%
TOTAL 20 100%

Analysis:
The above table shows that out of 20 respondents 65% of respondent are
interested to invest amount ranging from 5000-10000 of their income. 20% of
respondents are interested to invest amount ranging from 10001-15000, 10% of

41
the respondent are interested to invest ranging from 15001-20000, and finally
only 5% of the respondents are interested to invest above 20000.

2.Graph showing on Investor ready to proportion of amount invest in Mutual

fund.

42
Interpretation:
From the above chart showing a graph, shows maximum that is 65%
respondents are interested to invest the amount ranging from 5000-10000, And
some other are interested ranging from 10001-15000, and very few i.e, 10%
respondents are interested to invest ranging from 15001-20000, and finally 1 of
the respondent are interested to invest above 20000.

3.Table showing on Investor opinion of open ended and close ended scheme.

SCHEME NO.OF PERCENTAGE

RESPONDENT
Open ended 9 45
Close ended 2 10
Both 9 45
Total 20 100

Analysis:
The above table shows that out of 20 respondents 45% of the respondents
prefer open ended type of Mutual Fund scheme. 10% of the respondents prefer

43
close ended Mutual Fund scheme and 45% of respondents prefer both open-
ended and close-ended scheme.

3.Graph showing on Investor opinion of open ended and close ended scheme.

45%
40%
35%
30%
25%
Both
20% Close Ended
15% Open Ended

10%
5%
0%
Open
Ended Close
Ended Both

44
Interpretation:
From the above graph shows maximum majority i.e 45% of respondents are
interested to Invest in Open Ended Scheme, But very few people are
concentrating on Close Ended Scheme. And 45% of the respondents are
interested in both Open and Close Ended Scheme. It shows Open Ended Scheme
of investment is liquidity and it helps to the investor to invest easily.

4.Table showing on scheme preferred by the investor:

SCHEME NUMBER OF PERCENTAGE

REPONDENTS

Equity 7 35%

Debt 5 25%

Balanced 8 40%

TOTAL 20 100%

45
Analysis:
The above shows that out of 20 respondents 35% of the respondents prefer
Equity type of scheme, 25% of the respondents prefer Debt scheme and 40% of
the respondents prefer Balanced scheme.

4.Graph showing on the Schemes preferred by the Investor:

40%

35%

30%

25%
Balanced
20% Debt
Equity
15%

10%

5%

0%
Equity Debt Balanced

46
Interpretation:
From the above chart showing, It is clear that out of 20 respondents 7 of the
respondents prefer Equity type of scheme. 5 of the respondents prefer Debt
scheme, and 8 respondents go for Balanced scheme.

5.Graph showing on Trade Option preferred by Investor :

TRADE OPTION NUMBER OF PERCENTAGE

RESPONDENTS
Short Term 3 15%
Medium Term 7 35%
Long Term 10 50%
TOTAL 20 100%

Analysis:

47
From the above table, it is been provided that out of 20 respondents 50% of the
investors are Long Term investor, 35% of the respondents are Medium Term
investor, and finally 15% of the respondents are Short Term investors.

6.Graph showing on Trade Option preferred by Investor:

TRADE OPTION

Short Term
Medium Term
Long Term

48
Interpretation:
From the above chart shows that most of the respondents are Long Term
investor i.e. 50%, and 35% of the respondents are Medium Term investor And
only a few i.e. 15% are Short Term investor.

ANNEXURE

QUETIONNAIRE
1. Name of the responding –Shantanu pujari

2. Address and phone no. -sr no.639, plot no.51,upper

Indiranagar,bibwewadi,pune,411037,8605003807

3. Age group.
21-30 ( * ), 31-45 ( ), 45-60 ( ).

49
4.What kind of investment option you prefer?
A) Fixed Deposit ( )
B) Mutual Funds (*)
C) Insurance ( )
D) Other ( )

5.Why you prefer the available option?

A) Less Risk ( )
B) Good Returns ( )
C) Liquidity (*)
D) Assured Returns ( )

6.Your current investment portfolio includes majority of Govt.

A) Securities and Bonds ( )
B) Mutual Funds & Fixed deposits (*)
C) Equity Shares ( )
D)Others ( )

7.What percentage of your income do you invest ?

A) 5000 - 10000 ( )
B) 10001 - 15000 ( )

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C) 15001 - 20000 ( )
D) 20001 - above (*)

8.Are you an investor in mutual fund ?

A) Yes (*)
B) No ( )

9.If answer is No, why you are not investing in Mutual Funds ?
A) Awareness ( )
B) Risky ( )
C) Returns not assured ( )

CONCLUSION

Further comparative analysis of mutual funds I have selected five funds

under a different categories. In the process of comparative analysis of
category wise and fund wise comparison reliance mutual had good return
and in some categories it has maintained stable returns. It is clear that all
funding worked well during the study. In the final analysis we can conclude
that all funds are working well in volatile market movements. NAV, total
returns to ensure stable performance of mutual funds. Risk oriented refers
to the investor's ability to bear the risk and interest. Mutual funds are a low
risk means of investment in the capital markets, but also involved in market

51
 risk. Risk orientation among investors is very important for investing in
mutual funds and their investment behavior. You can also summarize that
people from different occupational profiles invest in mutual funds for
different purposes, based on the professional profile and the basic purpose
of investing in mutual funds.

BIBLIOGHRAPHY

BOOKS :
1.The Mutual Fund Industry (2004) by R.Glenn Hubbard
2.Mutual Fund:Ladder To Wealth Creation by Vivek.K.Negi

WEBLIOGRAPHY :
1) www.icici.co.in
2) www.wikipidia.com
3) www.mutualfundanalysis.com
4) www.mutualfund.com
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