University of San Carlos

School of Engineering
Department of Industrial Engineering

A MEDIA CAMPAIGN PROPOSAL

ON
IMPROVING THE VACCINATION RATE
IN BARANGAY LABOGON, MANDAUE CITY

Submitted to:
Maria Russel A. Pielago, EdD
Faculty Member
Office of the General Education and Mission
University of San Carlos

Submitted by:

------

December 14, 2021

NOTE: The problem on this proposal is not based on

any SDG, but on a pressing health issue. The target
audience and the community are more specific.
Introduction

COVID-19 is an infectious disease caused by the SARS virus. The virus can be spread
*What
from an infected person’s mouth in small liquid particles when they cough, breathe, and sneeze. generally
COVID is

As the masks are still recommended indoors in areas with high infection rates, the vaccine is the

final step in our effort to get back to a more normal way of life. However, according to the survey

conducted by Octa Research Group from the University of the Philippines, only 19% of Filipinos
* Statistics
about the
are willing to get vaccinated. The results showed that a high number of Filipinos are unwilling to unvaccinate
d (in
general)
get vaccinated due to many various reasons. According to the results of the survey, the top three

reasons people refuse to get vaccinated are: 73 % are not sure if it is safe, 29% are not sure if the
* Causes or
vaccine is effective, and 9% think the vaccine is not needed to fight COVID-19 (Tomacruz, 2021). Reason
for/of the
unvaccinate
Thus, these reasons related to the doubts and concerns about the vaccines must be addressed to d

increase the vaccination rate within the country and protect the Filipino citizens. (Name of

Member)

Among the many cities of Cebu province, Mandaue City is one of the cities with the highest

vaccination rates. However, people fail to see that there are still barangays within this city having
*No. of
unvaccinated in
low vaccination rates. One of these barangays in Mandaue City is Barangay Labogon. According the target
area/community
to an article written by Mary Rose Sagarino, Barangay Labogon has one of the lowest vaccination

rates, with a percentage of 21%. The reason provided by the barangay captain was that residents
*efforts done by
still have doubts about the vaccines (Sagarino, 2021). The local government of Barangay Labogon the LGU to
solve this
problem (of low
has already made efforts to convince people to get vaccinated; it has provided incentives, such as vaccination)

food and financial assistance to entice its unvaccinated residents to get the jab. Further, the local

government has added additional vaccination sites for easy access; however, their numbers of

vaccinated locals continue to remain low. Therefore, action from outside the barangay is called for

to help increase the vaccination rates of Barangay Labogon by addressing the doubts and concerns

the community residents have regarding the vaccines. It is because, unless the
doubts and concerns of the community members are fully addressed, the vaccination rate will

continue to remain low, leaving many residents susceptible to the virus and its deadly effects.

(Name of Member)

The Problem

Many of the residents in Barangay Labogon remain hesitant to get themselves vaccinated.

Thus, this proposal aims to raise awareness of the people of Barangay Labogon on the importance

and benefits of getting vaccinated. Moreover, this proposal also seeks to address the concerns and

doubts of the community members about the different COVID-19 vaccines and increase the
The objective can be reduced to one sentence. = Thus, the proposal aims to raise
vaccination rate of the barangay. awareness of the people of Barangay Labogon on the importance and benefits of
getting vaccinated to address their doubts and increase the vaccination rate of the
barangay.

The Proposed Solution

The objectives of this proposal will be achieved through the following proposed solutions:

Campaign Event

The group composed of five Industrial Engineering students from the University of San

Carlos would like to propose a one-month campaign event called A Jab Today will Keep Covid

Away. The one-month campaign event will be divided into four segments held once a week. The

campaign event will be held on January 2022 because it will be good for the community members

to get vaccinated as soon as possible. This event will be in partnership with the local government

of Barangay Labogon, considering they have already held campaigns in their community for the

members to get vaccinated, and it is necessary to get the support of the local government. Since

this will be a big event, there is a need to gather sponsors and speakers. Therefore, the students

and the local barangay officials will gather numerous stakeholders, including professionals from

the medical community, business owners, pro-vaccination citizens, and college students from

various universities. The event will consist of talks about the safety of the COVID-19 vaccines and

their effects on one’s health. Moreover, there will also be presentations in the event that will cover

topics on clearing doubts about the vaccines, especially on false rumors and theories posted online.
Furthermore, this event will include testimonials from various people who have experienced

catching the virus after the vaccination to show the importance of getting vaccinated. A registration

section in the event area will be prepared for residents willing to get vaccinated at the end of each

segment. The campaign event will hopefully address the doubts and concerns of the residents of

Barangay Labogon and convince them to get vaccinated. (Name of Member) NOTE: One solution (what
can be done) will do.

Setting up a tarpaulin and selfie station in the campaign event

Another proposed solution the group proposes is to set up a tarpaulin and selfie station in

the campaign event because an act the group wants to encourage is the presentation of vaccination

as a public act. Presenting the vaccination as a public act may be equivalent to getting stamped on

the thumb to show that one has voted. Researchers have explained that a person’s conduct often

mirrors that of others; thus, the reason for visibility behind this call. This proposed solution aims

to take a bandwagon approach by having vaccinated community members post and share about

their vaccination experiences and information they have learned from the proposed campaign

event. The vaccinated community members will be encouraged to share their posts on social

media with the hashtag #AJabTodayWillKeepCovidAway. In line with this, the tarpaulin or selfie

station with the theme of the campaign event to be set up on the vaccination sites will attract more

people to post on social media. Then, a website will be made to create an online presence, which

would further promote the purpose of the campaign event. Not only will this raise awareness for

Barangay Labogon, but this act may also encourage people around the world to get vaccinated.

Sharing in social media can also make the effects of the proposed campaign event long term. Since

this is a bandwagon approach, this proposed solution hopes that if others see that the majority of

their friends and family are vaccinated, then they will likely open their minds to the possibility of

getting vaccinated and clear their doubts about it. (Name of Member)

The Public Service Announcement

NOTE:
Conceptualized
by all; Finalized
by one Member
 The Public Service Announcement (PSA) in a poster encourages the people of

Barangay Labogon to get vaccinated. The pandemic has affected almost every corner of the

life of each citizen. However, there are still people who are hesitant about getting vaccinated.

In the PSA poster, multiple colors and symbols were blended to create an understandable

and pleasant visual. A subtle aspect is the color of the virus. Although they have a similar

appearance, the slight difference in color symbolizes the different variants known to us and

how the vaccine can help fight or deflect the COVID-19 virus and its variants. Another

element of the PSA poster is the healthcare workers standing against the virus, signifying

the sacrifice and the first line of defense, medically trained personnel provide and advocate

for the vaccine. The workers are carrying the vaccine and accompanied by a shield to

showcase protection from the virus. The shield in the poster is an important image because

it enforces a strong meaning and understanding of the protection the vaccine and the

healthcare workers bring against the virus. Blue is a prominent color used in the PSA as it

signifies the intelligence used to develop the vaccine. The color blue also signifies the

needed trust the poster is trying to convey in the vaccine because many people still doubt

the benefits of the vaccine. Lastly, the hashtag, #AJabTodayWillKeepCovidAway, placed at

the bottom of the announcement, is to convince and encourage the residents of Barangay

Labogon to get vaccinated for a safer environment for the entire barangay. (Name of

Member)
References:

Huzar, T. (2020, December 17). Researchers propose 5 strategies to encourage

COVID-19 immunization. Medical News Today.

https://www.medicalnewstoday.com/articles/researchers-propose-5-strategies-to-e

ncourage-covid-19-immunization#5-proposals

Sagarino, M. R. (2021, November 11). Mandaue City has highest vaccination rate among CV

cities. INQUIRER.Net.

https://cebudailynews.inquirer.net/410945/mandaue-city-has-highest-vaccination-rate-am

ong-cv-cities?fbclid=IwAR1H43459zUmgNkq4JJstouFPvEl3eCue4oD8dqffpiOvLdYyg

Reg0g-GXk

Tomacruz, S. (2021, February 25). 46% of adult Filipinos still unwilling to get vaccinated vs

COVID-19. Rappler.

https://www.rappler.com/nation/octa-research-filipinos-covid-19-vaccine-willingness-feb

ruary-2021?fbclid=IwAR3Lhtf2o9wEAvPFXzq0gU_Dg011-YKqPKMNiHRE3oKsQK_

1DYGEridsdAo
Tasks & Leader’s Evaluation:

Name: Task/s Score

The Proposed Solution – Paragraph (Leader)

1, Helped in the PSA Multimodal
Text, Leading/ Facilitating the
Group

Introduction – Paragraph 1, The

Problem, Helped in Designing the
PSA

The Proposed Solution- Paragraph

2, Helped in the PSA Multimodal
Text

Description of PSA; Helped in the

PSA Multimodal Text

Introduction – Paragraph 2, Helped

in designing the PSA