Case Studies

Примеры и
правила
Awareness
оформления
IKEA Year End Sale
Branding | CPSession

Goal 21 468
• Maximal awareness boost during activation Clicks
• Retention of optimal low level CPS while achieving KPI

2 100 000+
Solution
Impressions
Formats
• Standard banner
74,63%
Targetings CR to Sessions
• Soc-dem and interest

Whitelist of website in categories «Home Living»

Super GEO – biggest Indonesian cities
Source
Optimization at ID publishers level
Uniqlo x Fortnite
Branding | CPSession

21 000+
Goal Clicks

• Hard KPI for Sessions on the Landing page

• Hard KPI for CR to Session 10
days
Solution
Formats 16 000+
• In-app Standard banners Sessions
• In-app Fullscreen banners

Targetings 79%
• Soc-dem Conversion Rate
• Interests: Fortnite fans, Games, Geeks, +9% from KPI
Millenials, E- sports, etc.
• Only premium publishers

An emergency activation with mind-blowing creatives and Source

products is the best gift for any gamer. Overfulfillment of CR
was possible due to the right-chosen optimization tactic with
game-only publishers
Blibli 9th Anniversary
Branding | CPSession

31 200 000+
Goal Impressions

• Hard KPI for Sessions on the Landing page

• Soft KPI for CR to Session 13
days
Solution
Formats 260K+
• Mobile Standard banners Sessions
Targetings
• Soc-dem 78,5%
• Interests: Fashion, Beauty, F&B, Lifestyle, Online Shopping,
Conversion Rate
Electronic & Gadget, Home Living, Hobby & Leisure
+28,5% from KPI
• Only premium publishers

The best Ad set optimization practices let us move the

borders and provide impressive results in only 13 days. During
the activation, we were using only 1 creative in 2 sizes, which Source
didn’t stop us from providing great quality
Nissan
Branding | CPC

Goal 60 000+
• Maximal awareness boost Clicks

Solution 10 000 000+

Formats Impressions
• Native Ads on main Indonesian newsportals

Targetings 0,33%
• Soc-dem CTR
• Super-GEO: biggest Indonesian cities
• DCM Tracking pixel
• Only premium publishers
Source
Optimization was based on the data that was provided in the
DCM dashboard. Pixel has let us to use more metrics for
optimization from the early beginning, which has led to the
more successful campaign
Hemaviton Joint Care
Branding | CPC

Goal 38K+
• Maximal awareness boost during the activation Clicks

Solution 3 700 000+

Formats Impressions
• Standard banners
• Fullscreen banners
• Day-by-day CTR optimization
1,02%
CTR
Targetings
• Soc-dem
• Whitelist – Premium publishers
Source
Optimization on effective publishers and
towards the CTR raise
IPI Vitamin C
Branding | CPC

Goal 27K+
• Maximal awareness boost during the activation Clicks

Solution 2 800 000+

Formats Impressions
• Standard banners
• Day-by-day CTR optimization
0,97%
Targetings CTR
• Soc-dem
• Interests: Healthy lifestyle, Fitness, Workout,
Family, Supplements, Nutrition
• GEO
Source

Optimization towards the CTR raise and

maximal Reach through the publisher and Ad
group variations
IPI Vitamin C
Branding | CPC

Goal 27K+
• Maximal awareness boost during the activation Clicks

Solution 2 700 000+

Formats Impressions
• Standard banners
• Day-by-day CTR optimization
1%
Targetings CTR
• Soc-dem
• Interests: Health, Supplements, Nutrition
• GEO
Source
Optimization towards the CTR raise and
maximal Reach through the publisher and Ad
group variations
Hemaviton Energy Drink
Branding | CPC

Goal 87K+
• Maximal awareness boost during the activation Clicks
• Separate visual communication for different regions

8 500 000+
Solution
Impressions
Formats
• Standard banners
• Fullscreen banners
1,02%
• Day-by-day CTR optimization CTR

Targetings
• Soc-dem
• Precise GEO-targeting separation Source
• Interests: Healthy lifestyle, Fitness, Workout, Family,
Supplements, Nutrition
• Whitelist – Premium publishers

Optimization on effective publishers, GEO and towards

the CTR raise. Separate Hard KPI for each region
American Standard
Branding | CPC

Goal 18 000+
• Awareness support of the new product line Clicks
• Free production of a Rich-media banner
• Eye-catching creative that can break the Banner blindness
600 000+
Impressions
Solution
Formats
• HTML5 banner, made in a form of an interactive
3,01%
showcase. User was able to see all models in different CTR
colors and read the details about them

Targetings
• Soc-dem
Source
• High income level
• Interests: Interior design, Home renovation, Home
appliance, Home decoration, Furniture, Home owners,
Entrepreneurs
• Only premium publishers

After the campaign we provided the deep analysis of

each click that was made in the banner
Hemaviton Energy Drink
Branding | CPC

Goal 87K+
• Maximal awareness boost during the activation Clicks

Solution 8 500 000+

Formats Impressions
• Standard banners
• Fullscreen banners
• Day-by-day CTR optimization
1,01%
CTR
Targetings
• Soc-dem
• Interests: Healthy lifestyle, Fitness, Workout, Family,
Supplements, Nutrition
Source

Optimization on effective publishers and towards

the CTR raise
Hyundai i30 N Sports Car
Branding | CPV

Goal 400 000+

• Maximal awareness boost during activation Impressions
• Reach 70% of video completion

>75%
Solution VTR

Formats
• Rewarded video ads >8%
CTR
Targetings
• Soc-dem and interest

Whitelist of apps in categories «Entertainment»

Source
and «Auto & Vehicles»

Optimization at ID publishers level

Grand Wisata Bekasi
Brandformance | CPC

Goal 25 399+
• Maximal awareness boost during activation Clicks
• Retention of optimal low-level CPS while achieving KPI

3 084 812
Solution Impressions

Targetings
• Soc-dem 0,82%
• Precise GEO CTR
• Interest

Whitelist – Premium and OTT applications

Source
Optimazation at ID publisher lever
Tiny Bamboo Village
Performance Test | CPC

Goal 80 000+
• Getting Leads from a lead form Clicks
• Finding the lowest CPL for the next campaign

8 500 000+
Solution
Impressions
Formats
• Standard banners
• Day-by-day optimization to Lead event
300+
Leads Data
Targetings
• Soc-dem
• Interests: Property, Business, Syariah, Investment
• Whitelist – Premium and Property related publishers Source

An increase in property staging price during the

campaign has shown that we have successfully sold a
handful of units. We also gained a CPL price for the next
campaign
Nirwana Hill Serpong
Performance Test | CPC

Goal 100+
• Getting Leads from a lead form Leads through
WhatsApp clicks
• Click to WhatsApp event
• Finding the lowest CPA for the next campaign
30+
Solution Leads through form
Formats
• Standard banners 3
• Native Ads
House Sales
• Day-by-day optimization to Lead and WhatsApp click event

Targetings
• Soc-dem
• Precise GEO-targeting Source
• Interests: Property, Investment, Real Estate, Housing
• Whitelist – Premium and Property related publishers

We successfully brought 3 house sales during the

campaign, we also gained a CPA for the next campaign.
Pop Mie
Brandformance | CPC

Goal 100K+
• Branding during the THR campaign Clicks
• Optimization to Lead form submissions

4 500 000+
Solution
Total Reach
Formats
• Cross-Stream Video
• Push Ads
650+
• Day-by-day performance reporting and optimization Submissions
towards submissions

Targetings
• Soc-dem
Source
• Interests: Teenagers, Games, Food & beverage,
Fashion & Style, Lifestyle, Sports & Fitness, Travelling,
Hobbies etc.
• Whitelist – premium publishers

Optimization on campaign IDs, effective publishers,

creatives and CR to Submissions
 Performance
Примеры и правила
оформления
mToyota
Performance | CPI

Goal 3 900+
• Performance campaign with a Hard KPI on Installs Installs
• 3900+ new users

5,12%
Solution
CR
Formats
• Standard banners
2,18%
Targetings CTR
• Soc-dem
• Interests, DMP: Automotive, Toyota, Avanza, Rush,
Innova, Fortuner, Calya, Agya, Travel, Technology, etc.
• Super GEO – biggest Indonesian cities with client’s
representative offices Source

After the campaign, we convinced the client to

implement an event tracking to launch a CPR activation
with a Hard KPI on Registrations
mToyota
Performance | CPR

Goal 6 738
• Performance campaign with a Hard KPI on Registers Installs
• 5,000+ new app users

74,87%
Solution
CR (Register)
Formats
• Standard banners
5 000+
Targetings Registers
• Soc-dem
• Interests, DMP: Automotive, Toyota, Avanza, Rush,
Innova, Fortuner, Calya, Agya, Travel, Technology, etc.
• Super GEO – biggest Indonesian cities with client’s
representative offices Source

From the previous Install campaign, we gained a deeper

knowledge of the app which enabled us to provide the
best CPR campaign offer and fulfill the targeted volume
Kerastase
Performance | CPRegistration

Goal 15
• Hard KPI for registrations on the Landing page Days
• Best results within the limited budget

428
Solution
Registrations
Formats +29% from KPI
• Standard banners
• Day-by-day CR optimization 64%
Targetings Conversion Rate
+56% from KPI
• Soc-dem
• Interests: Luxury goods, Travel, Flagship smartphones,
Shopping, Beauty, Lifestyle, Cosmetics, Fitness,
Wellness, Yoga etc.
• Super GEO – biggest Indonesian cities Source

Optimization towards the daily CR raise through the

publisher and creative Ad set variations
 Floating
Примеры Ads
и правила
оформления
Malkist Keju Tabur
Floating Ads | CPC

Goal 270 000+

• Test of Floating Ads as the new format for the Brand Unique Reach
• Free creative production
• Control of Frequency during the whole campaign
1,99
Frequency
Solution 99,9% from KPI
Formats
• Floating Ads 1,94%
Targetings CTR
x2 from KPI
• Soc-dem
• Interests: Family, Entertainment, Holiday, Lifestyle
• GEO
• Only premium publishers
Source

A test of a new format has shown its supremacy above

the standard ones. Due to the Floating Ad’s novelty and
a well- chosen optimization tactic we were able to
reach x2 in KPI from the initial request
Thank You!