*Items highlighted in Red are **Items highlighted in Green are To be Confirmed **Items highlighted in

Smarter Planet Asset List v8.0 - 29.06.09 Internal blue are to be

confirmed with the IBM
social media team

Asset title Asset Name Snapshot MAM Filename Items Submitted MAM URL/Location Usage Rights **To be Additional Remarks
updated
OP Ads 1 Smarter planet SmarterPlanet Op-Ad 1_Smart Planet Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900006-USEN-00_Op-
Ad%201%20-%20Smart%20Planet_10-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 2 Energy (New Update) SmarterPlanet Op-Ad 2_Utility Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_ **Please note that there are updates to the
MCW/IBM/GBS/Corporate/Advertising/GB900007-USEN-00_Op- copy. Pls ref to revised copy doc in the
Ad%202%20-%20Utility_10-Jan- Revised Energy copy sheet in the this
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ== workbook.

OP Ads 3 Traffic SmarterPlanet Op-Ad 3_Traffic Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900008-USEN-00_Op-
Ad%203%20-%20Traffic_10-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 4 Food SmarterPlanet Op-Ad 4_Food Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900009-USEN-00_Op-
Ad%204%20-%20Food_10-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 5 Infrstructure SmarterPlanet Op-Ad 5_Infrastructure Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
NOTE THAT WW HAS REVISED THIS MCW/IBM/GBS/Corporate/Advertising/GB900010-USEN-00_Op-
ICON Ad%205%20-%20Infrastructure_10-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 6 Retail (NEW update) SmarterPlanet Op-Ad 6_Retail Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_ Retail icon fully approved and good for use.
MCW/IBM/GBS/Corporate/Advertising/GB900011-USEN-00_Op-
Ad%206%20-%20Retail_10-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 7 New Intelligence SmarterPlanet Op-Ad 7_New Intelligence.xls Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900020-USEN-
00_Smarter%20Planet_Op-Ad%207_New%20Intelligence_09-
Feb-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 8 Change SmarterPlanet Op-Ad 8 Inauguration Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900021-USEN-
00_Smarter%20Planet_Op-Ad%208_Inauguration_09-Feb-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 9 Banking SmarterPlanet Op-Ad 9 Banking Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900023-USEN-
00_Smarter%20Planet_Op-Ad%209_Banking_11-Feb-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 10 Smart Grid SmarterPlanet Op-Ad 10 Energy 2 Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900025-USEN-
00_Smarter%20Planet_Op-Ad%2010_Energy2_11-Feb-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 11 Telco SmarterPlanet Op-Ad 11 Telco Source Files, High-Res PDF http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900024-USEN-
00_Smarter%20Planet_Op-Ad%2011%20Telco_11-Feb-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

OP Ads 12 Smarter Oil (NEW) Source Files, High-Res PDF

GB900053-USEN-00_Op-Ad 12 - Oil_17-
Mar-09
OP Ads 13 Healthcare Source Files, High-Res PDF
PRINT

GB900054-USEN-00_Op-Ad 13 -
Healthcare_17-Mar-09
OP Ads 14 Malta Source Files, High-Res PDF

GB900055-USEN-00_Week 14_Malta_17-
Mar-09
OP Ads 15 City Source Files, High-Res PDF

GB900056-USEN-00_Op-Ad 15 - Cities_17-
Mar-09
OP Ads 16 Water Source Files, High-Res PDF

GB900057-USEN-00_SmarterPlanet Op-Ad
16_Water_17-Mar-09
Op Ad 17 Matiq (NEW) Source Files, High-Res PDF

Op Ad 18 Public Safety (NEW) Source Files, High-Res PDF

Op ad 19 Smarter Buildings Source Files, High-Res PDF

Opad 20 Mars Source Files, High-Res PDF

OOH Multi topic

PAN-IOT Roll up

Fractional Ads (Energy/Grids, Traffic, In order to maximize communicating the

Infrastructure, Smart Planet, series idea behind the op ads, fractionals
intelligence. ) were developed. Please note that while the
copy makes each fractional a full story, these
weren't recommended to run alone, but 3-4 in
a consecutive series in a magazine.

Miscel Assets CEEMEA's invite template and event

materials Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Sourcefiles can be downloaded from:

https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08
 Not on MAM - See 'additional remarks' for
GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Not on MAM - See 'additional remarks' for https://ftp.gpj.com

GPJ ftp site Username: ibmcema
Password: ibmcema08

Folder (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Notepad (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Graphic Wall (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08
events

Freestanding Banner A+B (New)
Not on MAM - See 'additional remarks' for
GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Namebadge (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

CD Cover (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Stage Design (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

ppt Template (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08
 Poster Agenda (New) Not on MAM - See 'additional remarks' for
GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Brochure (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Lottery Coupon (New) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Poster 60x90 (NEW) Not on MAM - See 'additional remarks' for

GPJ ftp site Sourcefiles can be downloaded from:
https://ftp.gpj.com
Username: ibmcema
Password: ibmcema08

Internal Print PAN-IOT Vertical ,Horizontal, Wall

Postersl

W3 articles (SJP Speech, “Five in Five”,

Smart People series, Green Power,
Multi-media “How it Works: Smart
Planet)

Black and White ppt templates

Smart Planet aessay posted on alumni

site

Alumni newsletter and smart planet

essay link

IBM Smart Planet Guide V4 (cookbook) http://api.ning.com/files/qv5KzMUM84hiGFOv112syO0L

kdTjoFkdldN-2WTm*6sUp*j-
r5MFyK966Jkl66LfMrqEJUAXPIcG0XL1jDBx8A*c0oiBh
JaK/ibm_smartplanet_guide_011908.pdf

LOB IMC Cookbook 030209 Release

1_ Final (NEW)

8.5dg_guidancehoriz030109 (NEW)

EMEA's guidance deck for SP events

(NEW)

CIO Program 360 Guidebook (NEW)

DCO Guidebook_Final (NEW)

Internal - Miscel Co-creation kits for manager/employee

conversations

China’s Smart Planet badge + blue

paper (Internal newsletter)

SP Theme whitepapers
 Building a Smarter Planet - Presentation TBC

SJP Whitepaper TBC

New Intelligence Whitepaper TBC

Documents and other Misc Assets
Green & Beyond White Paper TBC

Industry Sales Resource Guide TBC

Updated Industry Marketing Plans (in TBC

Industry Mktg Teamroom)

BLF Speech - A Smarter Planet: The TBC

Next Leadership Agenda

Cross-industry Business Partner TBC

Presentation

Smarter Planet Overview Presentation - TBC

For BPs

Smarter Planet Overview Presentation - TBC

For BPs to use with Clients

IGS, Building a Smarter Planet web site TBC

- For BPs

IGF, Enabling a Smarter Planet - For TBC

BPs

Smarter Planet Overview Client TBC

Presentation

Smarter A&D Client Presentation (light) TBC

Smarter Auto Client Presentation (light) TBC

Smarter Banking Client Presentation TBC

Smarter CP Client Presentation (light) TBC

Smarter C&P Client Presentation (light) TBC

Smarter Education Client Presentation TBC

(light)

Smarter E&U Client Presentation TBC

Smarter Electronics Client Presentation TBC

(light)

Smarter FM Client Presentation (with TBC

Banking)

Smarter Government Client TBC

Presentation

Smarter Healthcare Client Presentation TBC

Smarter Ind. Products Client TBC

Presentation (light)

Smarter Insurance Client Presentation TBC

Smarter Life Sciences Client TBC

Presentation (light)

Smarter M&E Client Presentation (light) TBC

Smarter Retail Client Presentation TBC

Smarter Telco Client Presentation TBC

Smarter T&T Client Presentation TBC

New Intelligence Client Presentation TBC

Smart Work Client Presentation TBC

Dynamic Infrastructure Client TBC

Presentation

Green & Beyond Client Presentation TBC

Smarter Planet Client Presentation - TBC

Italy

Smarter Planet Client Presentation - TBC

India

Smarter References TBC

Summary of references TBC

New Intelligence Briefing TBC

Customer POV TBC

GTS Smarter Planet SalesOne page TBC

GTS Smarter Planet Reference TBC

Mapping

GTS Portfolio Mapping TBC

Conversation Roadmaps for GTS Sales TBC

Plays

Virtual Sales Summit – “Helping Clients TBC

Handle Economic Uncertainty While
Moving Toward a Smarter Planet”
Internal POV: position papers / briefing TBC
documents

Partner Kit TBC

External POV Paper TBC

External 4-pg Executive Brief TBC

Client Facing Presentation for DI TBC

Sellers Education Deck TBC

POVs: position papers / briefing TBC

documents

Provocations that capture attention / TBC

force reframing

Versioned by Industry (Y/N): Overall TBC

E&U – No, EETS – No

Intelligence Industry Solution - Yes TBC

§ Bathwich Benchmark Tool (versioned TBC

by industry)

§Client Presentation TBC

§Seller “Learn” Presentation TBC

Sustainability and the Role of IT TBC

(Industry examples included)

Energy & Environment Event Resource TBC

Kit (versioned by industry)

Energy & Environment Framework TBC

Overview Video

Messaging Guide TBC

Building a smarter planet: Dynamic TBC

Infrastructure Sales Kit

GTS Smarter Planet seller webcast

Misc Votecard Assets Guidance March2009 Request from WW BEP Team in SG

 Digital Web buttons / Smart Spots (7 sizes) Request from WW BEP Team in SG

Misc SP DVD Cover + Label Request from WW BEP Team in SG

Misc Window Decal Request from WW BEP Team in SG

WWBEP VOTECARD TATICS

Misc Notepad Pages Request from WW BEP Team in SG

Misc Smart Planet Pen Request from WW BEP Team in SG

Misc Smart Planet Badges Request from WW BEP Team in SG

Misc Smart Planet Mug Request from WW BEP Team in SG

Misc Computer Wall Paper Version 2 Request from WW BEP Team in SG

Misc Smart planet Screensaver

DG Assets IBM Photo library Overview

Presentation

DG Assets Dynamic Infrastructure Photo Library

Overview Presentation

Smarter Planet Phase 1 VSA images

DG Assets Landing Page

DG ASSETS

DG Assets rep flyer.indd

DG Assets Smarter Dynamic Inf_email_touch2.psd

DG Assets DI Touch 2_3.3.indd

One page primer

ppts
Articles/Documents/p
NY Times Article

Council on Foreign Relations Speech

Smarter planet theme ppt for external

presentations

Smarter Planet overview ppt

Conntections TV Spots Smarter Way (:30) Smarter Planet_TV Spot_Smarter Way 30 MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900019-USEN-
]00_Smarter%20Planet_TV%20Spot_Smarter%20Way%2030_2
7-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Way (:15) Smarter Planet_TV Spot_Smarter Way 16 MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900018-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Way%2015_2
7-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Traffic (:30) MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

MCW/IBM/GBS/Corporate/Advertising/GB900017-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Traffic%2030_
27-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Planet_TV Spot_Smarter Traffic 30

Smarter Traffic (:15) MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900016-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Traffic%2015_
27-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Planet_TV Spot_Smarter Traffic 15

Smarter Petaflop MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900015-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Petaflop%203
0_27-Jan-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Planet_TV Spot_Smarter Petaflop

30
Smarter Math MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900014-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Math%2030_2
7-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Planet_TV Spot_Smarter Math 30

Smarter Grid MPEG, MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_ Updated TV spot as of 21st April 2009
MCW/IBM/GBS/Corporate/Advertising/GB900013-USEN-
00_Smarter%20Planet_TV%20Spot_Smarter%20Grid%2030_2
7-Jan-09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Smarter Planet_TV Spot_Smarter Grid 30

Progress Videos A historry of Progress

What is Progress Smarter Planet_Progress Video_What Is High-Res MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

Progress MCW/IBM/GBS/General/Advertising/GB900003-USEN-
00_Smarter%20Planet_Progress%20Video_What%20Is%20Pro
gress_19-Dec-
08&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

What Are You Working On
Smarter Planet_Progress Video_What Are High-Res MOV
You Working On
http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/General/Advertising/GB900004-USEN-
00_Smarter%20Planet_Progress%20Video_What%20Are%20Y
ou%20Working%20On_19-Dec-
08&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Why Think Smarter Planet_Progress Video_Why Think High-Res MOV http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

MCW/IBM/GBS/General/Advertising/GB900002-USEN-
00_Smarter%20Planet_Progress%20Video_Why%20Think_19-
Dec-08&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

Show & Tell 1 year internet and industrial There are 3 versions of each video (only the
end title will change)--one for IBM Global
Research to use (CTA will be
ibm.com/research); one for IBM Recruitment
(ibm.com/start); and one for general and
widespread usage (ibm.com).

Why I Chose IBM 1 year internet and industrial

Multimedia

Miscel Videos SJP and Obama (flash movie)

 IBM Video

Mplanet 1 year internet and industrial

Lotusphere

Magic **DO NOT SHARE THIS WITH CLIENTS

Themed podcasts Green and Beyond podcast.mp3

Green and Beyond - for sellers.mp3
Smart work.mp3
Dynamic Infrastructure.mp3
Dynamic Infrastructure for sellers.mp3

New Intelligence podcast.mp3

Building a smarter health system
podcast.mp3 (NEW)
DVD for forum centres Will contain the TV spots, Progress AVAILABLE.
and events (PAN-IOT) videos, a history of progress and the Please contact your geo lead for copies
corporate smarter planet video

Banners Ball http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

MCW/IBM/GBS/Corporate/Advertising/GB900060-USEN-
00_Smarter%20Planet%20Icon%20Banners_17-Mar-
09/Icon%20Banners&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTT
AwMQ==

Chubby http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900060-USEN-
00_Smarter%20Planet%20Icon%20Banners_17-Mar-
09/Icon%20Banners&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTT
AwMQ==

Olive http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900060-USEN-
00_Smarter%20Planet%20Icon%20Banners_17-Mar-
09/Icon%20Banners&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTT
AwMQ==

Words http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900060-USEN-
00_Smarter%20Planet%20Icon%20Banners_17-Mar-
09/Icon%20Banners&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTT
AwMQ==

Dumb banner http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

MCW/IBM/GBS/Corporate/Advertising/GB900060-USEN-
00_Smarter%20Planet%20Icon%20Banners_17-Mar-
09/Icon%20Banners&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTT
AwMQ==

TV Video Banners (300x250 and http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

336x280) NEW MCW/IBM/GBS/Corporate/Advertising/GB900059-USEN-
- Smarter Math :30 00_Smarter%20Planet%20TV%20Banners_17-Mar-
- Smarter Petaflop :30 09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==
- Smarter Traffic :15 / :30
- Smarter Way :15 / :30 GB900059-USEN-00_Smarter Planet TV
Banners_17-Mar-09

Provocation Banners http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_

MCW/IBM/GBS/Corporate/Advertising/GB900061-USEN-
00_Smarter%20Planet%20Provocation%20Banners_17-Mar-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==

GB900061-USEN-00_Smarter Planet
Provocation Banners_17-Mar-09

Smarter planet

Energy

Traffic
 Landing Pages and Food
Aggregator Pages

Infrstructure

Retail

New Intelligence

Change

Banking
Web

Telco

Oil

Healthcare

Cities

Water

Safety

NEW LANDING PAGE (as of 9th April

09): Smarter Buildings

NEW LANDING PAGE (as of 9th April

09) : MARS

Blogs Asmarter planet.com

 Smart Planet on Tumblr

Social Media Platform

Youtube Videos The Tale of a Smarter Planet

A brief history of intelligence

Foul Plea: One chicken's appeal

An exercise in Utility

The case for a smarter health system

(NEW)

Revised Color Chubby Planet Logos IBM_Chubby_Planet Icon_Eastern_BW

(NEW) IBM_Chubby_Planet Icon_Eastern_c45
IBM_Chubby_Planet Icon_Western_c45
IBM_Chubby_Planet Icon_Western_BW

VIDEO Guidebook Assets Available:

PDF
MAM Reference Codes:
GB900050-USEN-00
MAM Download Links:
http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900050-USEN-
00_Smarter%20Planet%20Videos%20Guidebook_23-Mar-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTA

SP Magazine Fractionals Asset Type:

Print (magazines); Small space advertisement
Assets Available:
Source Files, High Res PDF, Icon, Legal Substantiation, Copy
Deck, Usage Rights
MAM Reference Codes:
GB900064-USEN-00
MAM Download Links:
http://217.28.164.25/PORTAL/BROWSE.php?path=/data/IBM_
MCW/IBM/GBS/Corporate/Advertising/GB900064-USEN-
00_Fractionals_17-Mar-
09&server=MTAuMjAwLjE1LjIx&siteurl=L0lCTTAwMQ==
Usage:
TV

TV Spot - "Smarter Cities :30" GB900085-USEN-00

TV

TV Spot - "Smarter Cities :15" GB900084-USEN-00

TV

TV Spot - "Smarter Healthcare :30" GB900088-USEN-00

TV

TV Spot - "Smarter Healthcare :15" GB900087-USEN-00

TV

TV Spot - "New Intelligence :30" GB900083-USEN-00

TV

TV Spot - "Smarter Connections :30" GB900086-USEN-00

Guidebook

LOB Guidebook GB900043-USEN-00

Guidebook

CIO Guidebook GB900044-USEN-00

Image Library

Smart Planet Image Library GB900049-USEN-00

Op- Ad

OP-AD 20: Products Copyright ownership of icon artwork GB900209-USEN-00


OP-AD 21: Rail
OP-AD 22: Work
OP-AD 23: Education
OP-AD 24: Government
OP-AD 25: Cloud
SMARTER PLANET ICON BANNERS
SMARTER WAY :30, :15, :10
SMARTER TRAFFIC :30, :15
SMARTER PETAFLOP :30
Supply Chain Spread SM
Supply Chain Spread LG
Supply Chain Management Print –
“ROADS”
Business Analytics &
Optimization Print –
“DOTS/PATTERNS”
Business Analytics & Optimization
Print – “SPIDER”
Op- Ad
Copyright ownership of icon artwork GB900210-USEN-00
Op- Ad
Copyright ownership of icon artwork GB900211-USEN-00
Op- Ad
Copyright ownership of icon artwork GB900212-USEN-00
Op- Ad
Copyright ownership of icon artwork GB900213-USEN-00
Op- Ad
Copyright ownership of icon artwork GB900215-USEN-00
Banners
Copyright ownership of icon artwork GB900060-USEN-00
TV Broadcast: expires 9/3/2010 expires
9/3/2010* expires 9/3/2010*
Industrial/Event Use: expires 9/3/2010 expires
9/3/2010 expires 9/3/2010
Internet Use: expires 1/3/2010 expires
1/3/2010 expires 1/3/2010
WW Foreign Use: expires 9/3/2010 expires
9/3/2010 expires 9/3/2010
Assets Available: MAM Reference Codes:
Viewable MPEG and MOV, Script, Legal :30 - GB900019-USEN-00
Substantiation, Description & Metadata :15 and :10 - GB900018-USEN-00
TV Broadcast: expires 9/3/2010 expires
9/3/2010*
Industrial/Event Use: expires 9/3/2010 expires
9/3/2010
Assets Available: MAM Reference Codes:
Viewable MPEG and MOV, Script, Legal :30 - GB900017-USEN-00
Substantiation,
Substa t at o , Description
esc pt o && Metadata
etadata :15
5-G GB900016-USEN-00
9000 6 US 00
Assets Available: TV Broadcast: expires 9/3/2010
Viewable MPEG and MOV, Script, Legal Industrial/Event Use: expires 9/3/2010
Substantiation, Description & Metadata Internet Use: expires 1/3/2010
WW Foreign Use: expires 9/3/2010
MAM Reference Codes:
GB900015-USEN-00
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