Cheat Sheet

Journey Designer

What is Journey
Designer? Journey Designer

Journey Designer is a feature

PUBLISH

TRIGGERS

that facilitates the creation

of automated workflows, For specific users in CSV file / user list
including 11+ engagement
channels, helping you
execute an omnichannel ACTIONS
Split users in 2 branches
marketing strategy. Based on
user actions, you can
customize this workflow as Send In-App Notification
Send SMS

per the next action you want In-app Campaign SMS Campaign

users to take. For more

information, refer to our
knowledge base.

Types of triggers in Benefits of using Journey Designer

Journey Designer
Occurrence of Event
Enter/Exit/is in Segment
Easy to build, with drag-and-drop interface,
and requires no technical support
Spread out the experience over a period of
time (because we don't want to be too
pushy, right?

Contextually personalize each user's

Change in User Attribute
For Specific Users
experience to their behavior, preferences,
location and real-time interactions with your
app, website, and campaigns
Use Conditions and Flow Control to get as
granular as you want (select best channel,
check reachability, split users, and more)

Enter Exit Geo-Fence

Use Cases to Implement

Welcome new users

Use trigger ‘enter/exit segment’ to link to live
segment of users who sign up on your
platform. Once a new user is added to this live
segment, the workflow will trigger accordingly.

Cart abandonment
Use trigger ‘occurrence of event’ to target
users to who added products to cart and use
flow control block ‘wait for event’ to remove
users who have made a purchase.

Cross-sell or Up-sell
Use trigger ‘occurrence of event’ to target
users who have made a purchase in the last 1
month (or as per your preference) and send
cross-sell campaigns.

Activate dormant users

Use trigger ‘enter/exit segment’ to target
inactive users. Use exclusive promotions
as an incentive to get inactive users to
engage.