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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

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 Talent Acquisition vs Recruitment:
BY KEERTHI RANGAN Everything You Need To Know
 What is Talent Acquisition?
Keerthi is a Content Marketing Strategist at Adaface.
 What is Recruitment?

 Differences between Talent


Acquisition and Recruitment
 When to use Recruitment

 When to use Talent Acquisition

 The key strategic elements of Talent


Acquisition
 Building a winning Talent Acquisition
team
 Other Popular Guides

The terms “talent acquisition” and


“recruitment” are often confused and
Check other popular posts
are thought to be different terms for
Design Effective Tests
the same process that can be used
Guides on How to Hire
interchangeably. To some extent this
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Hiring Industry Trends
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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

is true, but there are some stark Popular Hiring Practices


differences between these two terms. Salary Insights
Simply understanding the key
differences and similarities between Technological Updates and Advancem
ents
the two processes can help you hire
Miscellaneous
the most qualified talent and create a
sustainable hiring process for your
organization.

Talent Acquisition
vs Recruitment:
Everything You
Need To Know
This article takes a deep dive into
everything you need to know about
talent acquisition vs. recruitment.

What's included:

What is Talent Acquisition


(TA)?
What is Recruitment?
Differences between Talent
Acquisition and Recruitment
When to use Recruitment
When to use Talent
Acquisition
The key strategic elements of
Talent Acquisition
Build a winning Talent
Acquisition team

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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

What is Talent
Acquisition?
Talent Acquisition is a proactive and a
cyclical process that is geared
towards building a positive employer
brand, creating a feasible talent pool,
and foreseeing future hiring needs. It
is a strategic approach that not only
seeks to fill current positions in an
organization, but also the
development of a strong talent
pipeline that utilizes candidates and
their skills for the fulfillment of future
positions.

Talent Acquisition is a long-term


human resource planning and is a
continuous process.

Strategic talent acquisition also


involves the awareness of current
staffing trends, state of the present
workforce as well as the future
workforce, and using those insights to
attract potential talent.

What is
Recruitment?
Recruitment is a linear process that
deals with hiring candidates to fill
open positions within an organization
quickly. When compared to talent
acquisition which is more of a
proactive anduses
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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

the recruitment process is reactive


and momentary.

Source: Terry Laban

Recruitment is only one of the subset


of talent acquisition. The entire
process can be further a broken into 5
activities:

1. Candidate Sourcing
2. Lead Nurturing
3. Candidate Selection
4. Interviewing
5. Onboarding

Differences
between Talent
Acquisition and
Recruitment
Although both approaches involve
filling vacant positions of an
organization, there are some key
differences between recruitment and
talent acquisition.
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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

Long Term Vs Short Term


The easiest way to understand the
differences between talent
acquisition and recruitment is to view
them as long-term planning and a
short-term fix, respectively.

Recruitment is a prompt exercise, a


need of the hour. For example, a
recruiting professional has to create a
series of challenges to screen
candidates from the talent pool based
on the key skills required for the job
role and hire the best talent fit for the
role. All these activities have to be
completed within the shortest
possible time.

Whereas strategic talent acquisition


is a less hurried process that deals
with the future talent needs of the
organization.

Ongoing Process Vs Linear


Process
Strategic talent acquisition is a
continuous cycle that can take more
time up-front and focuses on
activities such as outreach,
employment branding, networking,
candidate engagement, and
relationship building with talent
communities. These activities in
tandem build and enhance an

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2/4/22, 9:08 AM Talent Acquisition Vs Recruitment: Everything you need to know

efficient talent supply chain for any


business.

On the other hand, recruitment is a


linear process, where recruiters
source and screen candidates for
current vacancies. This often leads to
an increase in recruitment metrics
such as cost-to-hire and time-to-hire.

Dynamic Vs Static
Acquiring talent is largely about
getting the cream of the crop for your
business. Talent acquisition is
dynamic and all about growth. The
strategic approach becomes more
fluid if new positions are created
based on future talent needs or major
changes are made to the existing
ones.

The recruitment process is static, that


is, it ends when somebody is
successfully hired. It doesn’t change.
There is no major effect that can felt
across an organization because of
recruitment as it involves filling up an
empty position.

When to use
Recruitment
The traditional recruitment process is
all about filling current empty
positions. When you choose to recruit
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for your business, you likely have a


clear understanding of what the role
requires and the key skills and
knowledge required for the position.
It is a great way to fill sudden and
unexpected vacancies.

A recruitment process helps in raising


some important questions:

1. What are the skills required to


perform the tasks for this job
position?
2. Does this particular position
require experience?
3. Is there talent available in the
current workplace?
4. What would a potential
candidate look like for this job
position?
5. Can this candidate be fit to


perform the job?

The average number of days


a top candidate will be
available before getting hired
is 10 days.

There is never a need to completely


remove recruitment from the picture
and just be focused on talent
acquisition. But rather, talent
acquisition and recruitment should be
considered as two different processes
with different goals.
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When to use Talent


Acquisition
Strategic talent acquisition is a
cyclical approach to finding potential
candidates for your business who will
be motivated and engaged to build a
positive company culture. It is geared
towards developing and nurturing a
talent pipeline with a long-term view.

You should consider engaging in


talent acquisition for the following
situations:

For finding niche talent: A


good talent acquisition
strategy is helpful when it
operates in a niche market
and requires individuals with
skill sets that are difficult to
come across. This includes
jobs in technology industries
such as cybersecurity, cloud
infrastructure, AI, and Virtual
Reality.
When you are looking to
expand: Businesses looking to
grow can benefit from having
a talent acquisition strategy in
place. It helps employers to
look for fresh skill sets and
higher levels of expertise.
If you are a newcomer: If you
are just breaking out in your
niche sector, it is difficult to
find the best talent, if
candidates are not aware
about your company. In such
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a case positive employer


branding becomes an
important part of your talent
acquisition strategy.
If you are not sure what you
need: Investing in a talent
acquisition strategy is the
right option when you are not
sure about the day-to-day
tasks the job title will require.

The key strategic


elements of Talent
Acquisition
Certainly, strategic talent acquisition
includes recruitment, but it also
includes these 6 key elements:

1. Planning and strategy:


Planning and strategizing by
inspecting your future
workforce needs as well as
your business needs can help
you develop a solid talent
acquisition strategy.
2. Workforce segmentation:
Strategic TA hugely depends
on clearly understanding the
different work segments
within an organization, as well
as the hierarchy within each
segment. This also includes
having a good understanding
of the various competencies
and skills required for each
role in an organization.

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3. Employment branding: Great


employer branding practices
help organizations attract
consumers as well as the top
talent from the candidate
pool. This involves activities
such as fostering a positive
workplace culture, a great
candidate relationship, and a
good reputation based on
products and services.
4. Talent management:
Fostering positive candidate
experiences, managing
candidate communities, and
using innovative sourcing
strategies can help
organizations with talent
scoping and management.
5. Metrics and analytics: Talent
acquisition strategy is
incomplete without
continuously tracking  the key
metrics and their subsequent
analysis to take better
recruitment decisions. Areas
where analytics matters
includes Recruitment metrics,
Employee profiles and
employee movement,
Demographic data and
succession planning, Data
related to performance
management, and Employee
suggestions implemented and
their impact, to name a few.

Building a winning
Talent Acquisition
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team
To establish a Talent Acquisition
strategy across an organization, you
need to build a winning team. Your
company's Talent Acquisition (TA)
team should align their goals based
on your company’s size and future
workforce needs. Members of the
team should be familiar with hiring
practices, innovative tools of
recruitment, and also have excellent
networking skills to build
relationships with potential talents
online and offline.

Your TA team could include:

Talent Acquisition Managers /


Recruiting Managers
Talent Acquisition /
Recruiting Specialists (senior
and junior)
Recruiting Coordinators
Recruiting Consultants
Recruiting Analysts / Talent
Acquisition Analysts
Sourcers

Wrapping up
Recruitment has always been a part
of talent acquisition. Setting up an
entire Talent acquisition strategy
takes more time up-front, but in the
end, it helps organizations build the
best possible team. Irrespective of
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the path you choose the key is to


upgrade your knowledge on the
trends and technologies available and
utilize them efficiently to deliver
success.

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