Oh My Paws

“We care for your pets just like you”

-Piyush Ranjan
Mission
 Providing emergency services including vets, medicines with click of a button on app and at an
affordable prices
 Aim to provide homecare for the pets with experienced sitters so that owners can travel outside
without any tension
 Utilizing data analytics to provide hassle free delivery of pet consumables
 Providing pet services- Vaccination, Grooming at home thereby saving time of people
 To provide personalized services in the changing times and new normal
Objectives
 Starting a sustainable business locally in Kolkata and expand operations in 10 cities within 2 years
 Customer centric approach ensuring customer satisfaction 100% of time to retain customers
 Utilizing data analytics to forecast demands and needs to reduce inventory cost
Market Analysis
 Estimated Number of Pets in Kolkata- 300,000
 Estimated Number of Pets residing in homes with all people working- 100,000
 Average annual need of pet services- 600,000 (100,000*6)
 Estimated number of pet shops in Kolkata- 1000
 Opportunity (with target of 20% market capture)- 120,000
 Estimated cost per service- INR 600
 Estimated opportunity- INR 72,000,000
Strategies
 Digital solutions in the form of app for ease of ordering and contact
 Collaboration with pet service providers on hyper local level
 Collaboration with Vets for experienced services
 Direct Tie-up with Pet Food companies for reducing costs
 Utilizing data analytics to forecast demand and maintain inventory to reduce warehouse costs
 Advertising through Social Media and Pet Care NGOs for higher visibility
Marketing Plan
 Collaboration with NGOs and Vet Hospitals
 Advertising through social media and awareness campaigns
 Hyper-local advertising through pet shops and clinics
Key Operations
 Pet care taking at home
 Pet Services at home
 Emergency Pet Treatment and medical assistance
 Pet supplies
 Pet Training
 On call assistance
 Pet Adoption through NGOs (CSR Initiative)
Projections
P ro jectio n A n a ly sis
Cost of Operations Advertising Cost Estimated Revenue
1200

1000

800

600

400

200

0
1st Year 2nd Year 3rd Year 4th Year

• Breakeven in 3rd Year

• Profit Making from 4th year onwards
Thank You